Why Use Gmail?

Real Estate Broker/Owner with Achieve Realty, Inc.

It wasn't long ago that REALTORS(R) were confronting the idea of "going online" to communicate with their clients. As their clients increasingly utilized the internet to stay in touch, REALTORS(R) were forced to adapt to the technology. Now, increasingly, consumers are finding new ways to communicate, including texting, tweeting, and chat. However, email remains a vital means by which REALTORS(R) communicate.

It's easy to think that all email options provide roughly the same features, but that couldn't be further from reality. Email services are much different from one another. The competition is so great that email services are evolving and inventing at a breakneck rate just to keep customers. I now use Google email, or "Gmail" as my email client and I strongly recommend Gmail to you for many reasons:

1) users can chat with other gmail users; my administrative staff all have gmail accounts and we chat throughout the day. chatting makes our intra-office communication much more efficient.

2) there are links at the top of the page which can take me to the various other google applications i use frequently. All the google applications have links at the top so you're just one click away from another helpful google app.

3) there is a very easy-to-use filter that enables me to control/limit/categorize incoming emails.

4) gmail has a very effective spam filter. I receive almost no spam in my inbox.

5) I can integrate my gmail account into Microsoft Outlook, which I use to download categorize and store my emals from Gmail.

6) gmail's web client means i can check email from any computer. Of you strictly rely on Outlook, you can only check your email when you're in front of your computer.

7) gmail accounts are free. gmail can afford to do this because they run ads along the right hand sidebar, but the ads aren't prominent - they won't get in your way.

8) gmail users have the ability to quickly search through through their email database to find that (otherwise) elusive email.

9) switching from your current email provider to gmail is easy. For more info, click here.

10) using gmail will give you "tech cred" among your clients, because AOL is "so 1990s."

For more information about Gmail, check out their video demonstration.

Comments (7)

Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Lawton, you make some great points.  Thanks for the insight.

Apr 30, 2009 01:33 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

tweetI love my Gmail account..So much to do ..Don't you ? thank you

HannahWilliams your friend in Philadelphia

Apr 30, 2009 01:36 PM
Bob Foster
Century 21 Lanthorn R. E. Ltd. Belleville, Ontario - Belleville, ON

Hi Lawton. I think the services provided by gmail are great, but there is a downside. People look at your email address for its "credentials". If it is for your company or your professional website domain, that carries a certain weight, as opposed to a generic service.

Apr 30, 2009 01:36 PM
Cristal Drake
Prudential California Realty - Fullerton, CA
Realtor - Fullerton Real Estate

I love gmail and heck, since Google is taking over the world, you have to get on board. Google offers so much more than just gmail too!

With that said, I have difficulty with the outlook compatability. I feed an old hotmail account to my outlook too. I like that when I delete them in outlook; they automatically delete out of hotmail.  This is not so wht Gmail.... :o(

Apr 30, 2009 01:39 PM
Lawton Stokes
Achieve Realty, Inc. - Pittsburgh, PA

Bob: one neat Gmail tool is that you can "teach" gmail to use @yourcompanyname as the "sender" for your outgoing emails. Thus, you can "cloak" your gmail to make it look like its coming from whatever email address you like. Thanks for your comment! -Lawton

Apr 30, 2009 01:41 PM
Suma Kakani
Northern IL Realtor - Keller Williams Success Realty - Prairie View, IL

Google offers many many widgets and features other than email. Great post btw. Thanks for sharing. I love google. I wish I had bought the stock, when it went public first.

Apr 30, 2009 02:16 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Lawton ~ I avoided gmail because of the spying.  Then recently I was amazed to find that almost every client email was from a gmail account.   I'm still on the fence but appreciate your info about it.



Apr 30, 2009 04:24 PM