I get emails from agents all around the country (which I love, keep ‘em coming!). Sometimes I'm so impressed with someone that I want to remember where they work in case I ever need a referral resource* there.
Many of these agents have fancy-schmantzy signatures on their emails, so that's the first place I look. And you know what? Very rarely is the agent's market area mentioned. Oh, I understand why, it doesn't seem like it would be all that important especially since most of your email communication is with people you know who obviously know where you live. But still...
Anyway, if I'm really impressed with someone and have a few minutes to spare, I'll click on their website link, if provided, to learn more about them. And I tell ya' - an awful lot of you do not make it clear on your homepage where the heck you sell real estate! Oh, there might be a picture of a skyline (which likely isn't much help) and I've even seen sites with a physical address that DOESN'T INCLUDE THE CITY AND STATE! Phone numbers - yes - and if I'm familiar with the area code, it might mean something to me, but don't count on it.
If you communicate via email with people outside your market area, you might consider including your city & state in your email signature. And definitely take a look at your website to ensure that it's awfully darn clear where you sell real estate!
Lecture Over. Happy Friday!
*To alleviate this anguish in the future, I'm in the process of creating an SWS Referral Network - it'll be free, but anyone who joins must agree to a SWS Code of Ethics (of sorts). The Network will be open to both agents (i.e. agent-to-agent referrals) as well as to the general public. Stay tuned!