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Social Media - Why You Don't Want "To Suck"

By
Services for Real Estate Pros with Zillow

Thanks to Twitter and Jay Thompson being so popular, a potential of 3243 people now know that Jay thinks American Title in Casa Grande sucks.  And now you do too, just like that.  Social media is powerful stuff. 

For a positive spin, imagine how many people would have picked up on it if he had said they 'were awesome'.  They might have gotten a few extra calls from the tweet.

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Comments(76)

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Melissa Juarez
Massachusetts Buyers Broker Agency, LLC - Quincy, MA

Sara, fortunately, the Federal Communications Decency Act ("CDA") provides broad protection against libel liability to bloggers and listserv operators for comments and emails posted by third parties to their webpages. 

May 05, 2009 11:26 PM
Diego A. Perez
Connecticut Lawn Painting - Wilton, CT

Sara, great posting; Jay, thanks for reminding us that there are always 2 sides to every story. and i do agree,you have to call it like it is.

If great service is received we all appreciate a little "thank you" or positive comment or referral. that's our business, but if we do indeed SUCK we all should know that there will be consequences and in this particular sounds like a "you Suck" was warranted.

I hope they hear about and do try to improve their service; after all what's point of receiving some feedback [specially negative] if the company or individual doesn't make an effort to learn and improve from it; they would be wasting an opportunity.

thanks for posting

Diego

May 05, 2009 11:33 PM
Diego A. Perez
Connecticut Lawn Painting - Wilton, CT

thanks Melissa, I love free speech!

May 05, 2009 11:36 PM
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale - Cumming, GA

I don't know if I would vent in the same manner, but, word of mouth will not help this company locally. Boy, I would be PO'd after hearing Jay's comments. I've heard stories of incompetence, but, nothing that rivals that. Call it as you like, they earned it...

May 06, 2009 12:10 AM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Sara: Libel, like slander is never good business. Would you want someone flaming you out in such a fashion? If a person has a complaint or issue they should take it through the proper channels. It looks from the photo like like that person is an adult, from the language and behavior I'd guess he's a juvenile. If you think juvenile behavior makes a solid foundation for a business, then by all means you should pursue it with vigor.

May 06, 2009 12:14 AM
DeAndrea "Dee Dee" Jones
Samson Properties - Manassas, VA
DMVRealEstateChick

Bad publicity always travels faster than good publicity.

May 06, 2009 12:26 AM
BJ Matson
The Choice Group - Olney, MD

I dont care how many people Jay has following him..  If he has a problem with that company he should describe it, and this will benefit his tweetaudience.  Just saying "you suck" is juvenille and unprofessional.

May 06, 2009 12:52 AM
Mary Kent
Five Star Real Estate - Grand Rapids, MI
Grand Rapids to the Lake Shore

That twittering is some powerful stuff! If I were that gentleman I would have taken a day to gather my thoughts before I'd post something on a social networking site such as twitter~

May 06, 2009 12:59 AM
Jay Thompson
Jay.Life, LLC - Aransas Pass, TX

@Matt Grohe - Libel? My Tweet doesn't come close to meeting any definition of libel that I'm aware of.  But I'm not an attorney and maybe you are.

If you'd have read my comment (#28) you'd have seen that I did take it through proper channels.

And I find it interesting that you consider me syaing "you guys suck" to be libel, yet it's apparently perfectly acceptable for you to call me and my behavior juvenile.

@ChoiceRealEstate.net - It's pretty difficult to describe the behavior of this company in 140 characters, which it the limit of Twitter. Several people that saw the Tweet asked for more info, which I provided them. That's kind of how Twitter works. As for saying I was "juvenile and unprofessional" you are entitled to your opinion, just like I am entitled to mine.

May 06, 2009 01:08 AM
Jay Thompson
Jay.Life, LLC - Aransas Pass, TX

@Sherrill - What's interesting to me is that some people seem OK with calling me "unprofessional" and "juvenile" and saying I committed libel right here on Active Rain -- which could be defined as a social network and is clearly "on the internet".

So if I say a company I've done business with "sucks", that is juvenile, unprofessional and libelous yet calling a person you don't know from Adam "unprofessional" and "juvenile" is perfectly OK? What an incredible double-standard that seems to be.

Yep, I said this particular office sucked. Well, in my opinion, they did. (Actually, I found their actions utterly incompetent which in my book goes well beyond "suck".) As I mentioned in my comment (and thanks for reading it), I could have done a whole lot more damage with a keyword filled, long lasting blog post than a one sentence transient Tweet.

I freely express my opinions and my feelings on social netwroks and my blog. Some people don't like that, and that's fine. I can't be the agent (or friend) for everyone. I am what I am and I'm not changing that. Given the business and friendships I've gained from my blog and social media activity it's pretty clear that more appreciate it than have a problem with it.

May 06, 2009 01:23 AM
Kathy Carson
Lynchburg eXp - Lynchburg, VA
Realtor, Lynchburg, VA, VA Homes - Lynchunberg,Bedford, Campbell

Sara - After reading your blog - I was going to comment - Well Maybe They Really Do Suck!!!  I started scrolling down the comments and I came to Jay's comment and explanation - and lo and behold - THEY DO SUCK!  Realtors have to do the work of everyone and poor Jay probably got blamed for everything that went wrong - I guess the Realtors in this area won't be using 1 Am Title.  I say good for Jay!

Kathy

May 06, 2009 02:02 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

That's kinda funny!

May 06, 2009 02:25 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have followed Jay on several Real Estate sites.  He is a good guy who tells it like it is.  Knowing how national companies work he may very well have scared me off from that local office.  The tweet would not have done it, but it might have had me ask questions.  His explanation would have done it.  I'm always open to hearing the other side.  I think we all understand with x amount of employees and x amount of files something can and will go wrong on occasion.  What he wanted was the Title Company to own up to it and make amends.  Pay what appears to be very few dollars and say, "We're sorry and will not let it happen again." 

I'm sick of bad service and I tell everyone about it.  (Hello AT&T) Wonder why I won't get an iPhone?

We need to comment on good service too.  Sometimes it is easier to notice the bad than it is the good.  Active Rain is pretty good at customer service.

May 06, 2009 03:39 AM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

In case anyone wondered the real magnitude of this... Jay's Twinfluence is over 9 million!

May 06, 2009 04:14 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Wow, reading comment 328 from Jay, I would have vented too. Absolutely NO excuse for any of that. Like any companies good and bad folks in it... your online reputation is so important.

Is anyone from the title company on Twitter?

May 06, 2009 12:12 PM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

The Twinfluence analyzer is really interesting--and gives one pause. Never know who could be watching . . . I have to remember that every time I want to say a client sucks. ;)

 

May 06, 2009 03:39 PM
Tiffany Cloud
HomeSmart Real Estate - Gilbert, AZ

Jay you were totally fine in your tweet - don't think you needed to justify your actions, although the fact that you did just proves what kind of guy you are.  I was was one of those that read it when you tweeted it and chuckled.

What you said was not an opinion it was just plain truth.

I am glad that your 3243 followers are aware those folks totally dropped the ball - it's not libel folks, it's called accountability. 

 

May 06, 2009 05:37 PM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

I would have to agree that this title company sucks but that's not the point, is it?

May 07, 2009 03:19 PM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Sara thanks for the post and for getting Jay to give us the rest of the story...  I agree with him - SM is and should be REAL... 

May 09, 2009 01:25 AM
Sonya Loose
Modern Realty - Beaverton, MI
Helping Buyers & Sellers of Waterfront Property

Keep in mind that just because he has that many followers they could miss that tweet...but still the power of social media is widespread!

May 18, 2009 04:07 AM