How to Leverage Your Social Media Time to Benefit Your Google Placement - A Couple of Basic Tips

By
Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

I have owned and maintained a real estate website since 1998.  My site has been responsible for generating well over half of our company business during that period of time.  Needless to say, I feel that search engine optimization (SEO) is important for all of us.

One of the items that Google and other search engines use to determine whether a site has value or not is that site's incoming links. 

What is an incoming link?  Basically, it's any link which points directly to your site (e.g. Austin Texas real estate links to my website). 

In essence, Google views incoming links as "votes" for your site.  If you have no incoming links at all, you have no votes.  Clearly, a site has more value if it has lots and lots of incoming links.  While it's certainly not the only factor, it is one worth considering. 

Beyond that, the anchor text (title) of the link itself makes a difference.  In other words, if you are optimizing your site for "city real estate", it will help to have the link titles match your most valuable keywords.  Try to put yourself in the client's shoes for this part - what would they be most likely to enter as a search to find you?  If it's a niche term, such as "luxury condos in downtown city", it will be even easier to place well.  If the term is more broad, it will also be highly competitive.

Google uses its PageRank ("PR") system as one measure of a site's value.  You can see any site's PR by downloading the Google toolbar at http://toolbar.google.com.  For example, Google.com is a PageRank 10 site (the only one around, to the best of my knowledge).  ActiveRain's main page is PR 6.  My primary website is PR 5.  Sites which aren't indexed or which have little value for SEO are PR 0. 

 

Now, where was I headed with the title of this post?

Well, all of this time spent blogging and networking on social media sites has had a strong benefit to my "outside" site as well.

But how?  Here are a few quick examples:

My AR profile page, which is PR 3 right now, provides several links to my www.austintexashomes.com site. 

Our BlogTalkRadio page (http://blogtalkradio.com/jckc) is also a PR 3.

My Twitter profile (http://twitter.com/jasoncrouch), which also links to my real estate site, is a PR 5!  This is a terrific incoming link for my site, since I have that link in my profile.

Some of my previous posts here have a PageRank of 2 or above. 

So, how can you use all of this information to help your SEO efforts?

  1. Make sure you put links to your other sites in the body of your blog posts.  If you are already talking about a topic, consider using a viable keyword as a link to your primary site, such as the one I did above.
  2. Link to your site from the profiles that you maintain elsewhere. 
  3. If you are looking to link to a previous post of yours, you can also strengthen your AR outside blog by sending the link directly there if possible.
  4. Leverage your relationships here and elsewhere by linking to your social media friends and vice versa.  Link exchanges don't have the value that they once did, so you should probably consider an outgoing link to site A in exchange for an incoming link from site B.  If this is confusing, just think of it this way: a link will have more value if you are not directly linking TO that site.

 I covered a lot of info here - feel free to ask any questions that you might have.  :)

      

 My RSS feed is http://activerain.com/jasoncrouch/rss.  Photo courtesy of keso (found on Flickr.com).

Posted by

 

If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

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Re-Blogged 1 time:

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  1. Betina Foreman 05/25/2009 05:03 AM
Topic:
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Rainmaker
430,175
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Jason, Thanks for the great tips. Lord knows the rest of us will never catch you!! Have a great week!

;)

 

May 03, 2009 03:31 PM #66
Rainmaker
53,966
Tom Ikonomou Vancouver
RE/MAX City - Vancouver, BC
Pro-active Real Estate Marketing

Jason - thanks for the heads up! My main page is 0/10 wow what a rude awakening. My AR site is 1/10 I am confused, why is it when I search my full name I come up on the front page of google?

May 03, 2009 04:27 PM #67
Ambassador
2,011,077
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Ok.  I think I understood most of that.  My page ranks are all 2, which is a lot better than a year ago when they didn't even rate a "0" ; )

May 03, 2009 04:43 PM #68
Ambassador
1,281,927
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Tom - The reason that you show up on the first page of Google for your own name is that you don't have any competition for that term. 

May 03, 2009 05:21 PM #69
Rainer
5,662
Kelly Cress
Prudential One Realty - Elkhart, IN

Thanks for the AWESOME tips!  I am certain that my website needs to be boosted by these types of links.  I've never even heard of the ranking system before.

What a great help!

May 03, 2009 11:27 PM #70
Rainmaker
343,074
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great information.  You have my head swimming with just this one post and what I need to do to my blogs and website!

May 04, 2009 02:46 AM #71
Rainmaker
292,404
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

Thanks for the tips. There are so many things you can learn about Google.

May 04, 2009 03:16 AM #72
Rainmaker
346,423
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Ok, got it - if the page is big, the teensy little bar will be GREEN - I was looking for a BIG green bar. It's under control now!! Thanks!!

May 04, 2009 04:23 AM #73
Rainer
64,221
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Jason, As usual, you are being so generous with your SEO knowledge!  Bookmarking by me, as usual!

May 04, 2009 04:28 AM #74
Anonymous
Mark Aselstine

Jason,

 

Good article, very good actually.  I'm always glad to hear people making real sales based on their web presence.  Another good way to drive traffic is to write articles and have links back to your site in the signature bar.

 

Mark Aselstine

AgentPrint.com

May 04, 2009 08:10 AM #75
Ambassador
1,281,927
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Thanks Mark!  Here's a post I wrote on that topic awhile back:

How to generate and track backlinks for your Active Rain profile - A few basic SEO tips

May 04, 2009 08:40 AM #76
Rainmaker
1,601,304
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Thanks for the great info.  Wow, you also got that post from 2008 which I just read and remember.

May 04, 2009 09:28 AM #77
Rainer
9,464
Adrian Alvarado
MGR Real Estate Inc. - Ontario, CA
Inland Empire Real Estate

Man I love this SEO stuff it is so interesting and definetly worth while to get to know and understand. Some great tips on here Jason I will definetly use the links that you mentioned. Google has so much stuff I have never heard that is so great to help us in our business. I have a very new website and am looking for any help on ranking it higher and this will definetly help. Keep up the good posts especially on this subject.

May 04, 2009 09:49 AM #78
Rainmaker
504,894
Teral McDowell
Referral Patners LLC - Murphy, TX

You certainly give us good cause to keep up a webpage.

May 04, 2009 11:45 AM #79
Rainmaker
231,176
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

Love the leggo display. Is that your creation? It does take time and consistency to build page rank. It takes an internet strategy to coordinate a net of links. Thanks the tip.

Richard

May 04, 2009 01:01 PM #80
Rainmaker
400,678
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Congrats on the feature.  - Its important to know how your page ranks.  I have not checked mine in a little while.  I'll have to check it out.

May 04, 2009 04:25 PM #81
Rainer
70,299
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Great advice Jason! This is definitely something I'm trying to get a better grasp on so you're tips are very helpful to me!

Happy Cinco de Mayo

--Anne Rains

May 05, 2009 07:31 AM #82
Rainmaker
141,073
Tom Thornton
Realty Austin - Austin, TX
Broker Associate, MBA, ABR, CRS, GREEN, GRI, SRES

Thanks for these tips - I'm trying to tweak some of this at present and appreciate the ideas.

May 16, 2009 10:58 AM #83
Rainmaker
623,224
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I enjoy the SEO strategy, I'm a complete novice but I follow directions well and implement what I read and see.  Thanks for the tips.

Jun 02, 2009 02:39 AM #84
Rainmaker
284,916
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

Great compilation of information. I have read this post several times, so  I think I am done with it.  Thanks, it was great help.

Jun 16, 2009 03:32 AM #85
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