How to Leverage Your Social Media Time to Benefit Your Google Placement - A Couple of Basic Tips

Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

I have owned and maintained a real estate website since 1998.  My site has been responsible for generating well over half of our company business during that period of time.  Needless to say, I feel that search engine optimization (SEO) is important for all of us.

One of the items that Google and other search engines use to determine whether a site has value or not is that site's incoming links. 

What is an incoming link?  Basically, it's any link which points directly to your site (e.g. Austin Texas real estate links to my website). 

In essence, Google views incoming links as "votes" for your site.  If you have no incoming links at all, you have no votes.  Clearly, a site has more value if it has lots and lots of incoming links.  While it's certainly not the only factor, it is one worth considering. 

Beyond that, the anchor text (title) of the link itself makes a difference.  In other words, if you are optimizing your site for "city real estate", it will help to have the link titles match your most valuable keywords.  Try to put yourself in the client's shoes for this part - what would they be most likely to enter as a search to find you?  If it's a niche term, such as "luxury condos in downtown city", it will be even easier to place well.  If the term is more broad, it will also be highly competitive.

Google uses its PageRank ("PR") system as one measure of a site's value.  You can see any site's PR by downloading the Google toolbar at  For example, is a PageRank 10 site (the only one around, to the best of my knowledge).  ActiveRain's main page is PR 6.  My primary website is PR 5.  Sites which aren't indexed or which have little value for SEO are PR 0. 


Now, where was I headed with the title of this post?

Well, all of this time spent blogging and networking on social media sites has had a strong benefit to my "outside" site as well.

But how?  Here are a few quick examples:

My AR profile page, which is PR 3 right now, provides several links to my site. 

Our BlogTalkRadio page ( is also a PR 3.

My Twitter profile (, which also links to my real estate site, is a PR 5!  This is a terrific incoming link for my site, since I have that link in my profile.

Some of my previous posts here have a PageRank of 2 or above. 

So, how can you use all of this information to help your SEO efforts?

  1. Make sure you put links to your other sites in the body of your blog posts.  If you are already talking about a topic, consider using a viable keyword as a link to your primary site, such as the one I did above.
  2. Link to your site from the profiles that you maintain elsewhere. 
  3. If you are looking to link to a previous post of yours, you can also strengthen your AR outside blog by sending the link directly there if possible.
  4. Leverage your relationships here and elsewhere by linking to your social media friends and vice versa.  Link exchanges don't have the value that they once did, so you should probably consider an outgoing link to site A in exchange for an incoming link from site B.  If this is confusing, just think of it this way: a link will have more value if you are not directly linking TO that site.

 I covered a lot of info here - feel free to ask any questions that you might have.  :)


 My RSS feed is  Photo courtesy of keso (found on

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If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!


Re-Blogged 1 time:

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  1. Betina Foreman 05/25/2009 05:03 AM
ActiveRain Community
Social Media Marketing
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Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Jason, Thanks for the great tips. Lord knows the rest of us will never catch you!! Have a great week!



May 03, 2009 03:31 PM #66
Tom Ikonomou Vancouver
RE/MAX City - Vancouver, BC
Pro-active Real Estate Marketing

Jason - thanks for the heads up! My main page is 0/10 wow what a rude awakening. My AR site is 1/10 I am confused, why is it when I search my full name I come up on the front page of google?

May 03, 2009 04:27 PM #67
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Ok.  I think I understood most of that.  My page ranks are all 2, which is a lot better than a year ago when they didn't even rate a "0" ; )

May 03, 2009 04:43 PM #68
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Tom - The reason that you show up on the first page of Google for your own name is that you don't have any competition for that term. 

May 03, 2009 05:21 PM #69
Kelly Cress
Prudential One Realty - Elkhart, IN

Thanks for the AWESOME tips!  I am certain that my website needs to be boosted by these types of links.  I've never even heard of the ranking system before.

What a great help!

May 03, 2009 11:27 PM #70
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great information.  You have my head swimming with just this one post and what I need to do to my blogs and website!

May 04, 2009 02:46 AM #71
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

Thanks for the tips. There are so many things you can learn about Google.

May 04, 2009 03:16 AM #72
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Ok, got it - if the page is big, the teensy little bar will be GREEN - I was looking for a BIG green bar. It's under control now!! Thanks!!

May 04, 2009 04:23 AM #73
Amy Salisbury
Leading Edge Properties - Charles Town, WV
West Virginia Realtor/Jefferson/Berkeley

Jason, As usual, you are being so generous with your SEO knowledge!  Bookmarking by me, as usual!

May 04, 2009 04:28 AM #74
Mark Aselstine



Good article, very good actually.  I'm always glad to hear people making real sales based on their web presence.  Another good way to drive traffic is to write articles and have links back to your site in the signature bar.


Mark Aselstine

May 04, 2009 08:10 AM #75
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Thanks Mark!  Here's a post I wrote on that topic awhile back:

How to generate and track backlinks for your Active Rain profile - A few basic SEO tips

May 04, 2009 08:40 AM #76
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Thanks for the great info.  Wow, you also got that post from 2008 which I just read and remember.

May 04, 2009 09:28 AM #77
Adrian Alvarado
MGR Real Estate Inc. - Ontario, CA
Inland Empire Real Estate

Man I love this SEO stuff it is so interesting and definetly worth while to get to know and understand. Some great tips on here Jason I will definetly use the links that you mentioned. Google has so much stuff I have never heard that is so great to help us in our business. I have a very new website and am looking for any help on ranking it higher and this will definetly help. Keep up the good posts especially on this subject.

May 04, 2009 09:49 AM #78
Teral McDowell
Referral Patners LLC - Murphy, TX

You certainly give us good cause to keep up a webpage.

May 04, 2009 11:45 AM #79
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

Love the leggo display. Is that your creation? It does take time and consistency to build page rank. It takes an internet strategy to coordinate a net of links. Thanks the tip.


May 04, 2009 01:01 PM #80
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Congrats on the feature.  - Its important to know how your page ranks.  I have not checked mine in a little while.  I'll have to check it out.

May 04, 2009 04:25 PM #81
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Great advice Jason! This is definitely something I'm trying to get a better grasp on so you're tips are very helpful to me!

Happy Cinco de Mayo

--Anne Rains

May 05, 2009 07:31 AM #82
Tom Thornton
Realty Austin - Austin, TX
Broker Associate, MBA, ABR, CRS, GREEN, GRI, SRES

Thanks for these tips - I'm trying to tweak some of this at present and appreciate the ideas.

May 16, 2009 10:58 AM #83
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY

I enjoy the SEO strategy, I'm a complete novice but I follow directions well and implement what I read and see.  Thanks for the tips.

Jun 02, 2009 02:39 AM #84
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

Great compilation of information. I have read this post several times, so  I think I am done with it.  Thanks, it was great help.

Jun 16, 2009 03:32 AM #85
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Jason Crouch

Broker - Austin Texas Real Estate (512-796-7653)
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