McDonald's Why are You Doing This? Open Letter to Mickey D's . . . are YOU Listening?

By
Real Estate Agent with Lake Real Estate, LLC

 

McDonald’s Why are You Doing This? Open Letter to Mickey D’s…. are YOU Listening??




McDonalds




To Whom It May Concern:


I have noticed the changes at my local McDonald’s aka Mickey D’s, Golden Arches, American Success Story. The $1.00 menu is almost useless now since the last changes you have made. Where are the sandwiches and chicken nuggets? You just can’t make a meal on apples, yogurt, drinks, ice cream cones, pies, and fries.


Why would you tinker with a menu that has already been proven to work to your advantage? Is it because you heard the interview with Hardees’ CEO saying that they are doing well and they don’t see a need for a $1.00 menu??


Your first quarter earnings this year were up by 3.5%; sounds pretty good considering the industry as a whole, not to forget the economy. While this news was coming out you boasted your success do to your $1.00 menu.


Wonder what your second quarter will look like since most items taken off the $1.00 menu have seen a 27% or more increase? Better yet…How did you keep the media out of this one?

Q

I am ju
st an occasional customer now who is looking for answers.




P.S.: Just wanted to let you know that even though my all time favorite…. the yogurt parfait is still holding on to a space on the $1.00 menu you have decreased the size.  


P.P.S.: I understand there are differences in stores throughout the system and most stores have a certain leeway on how to run their own store(s). The example here is my local McDonald’s in Denver, NC.

About the author:

Teresa Harris is a Lake Norman Residential Real Estate Broker who can assist you with the purchase and/or sale of real estate in Lake Norman and surrounding counties. Please visit www.TeresaMHarris.com for your relocation and/or your local needs. The information in this post is believed to be accurate but is not guaranteed.

Teresa Harris - Holbrooks Real Estate, Inc. - 704-458-1807 - Teresa@TeresaMHarris.com

Copyright © 2009 By Teresa Harris, All Rights Reserved...*McDonald's Why are You Doing This? Open Letter to Mickey D's . . . are YOU Listening?*

Comments (17)

Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Teresa, I don't often go to McDonalds (I do like their fish sandwich) so did not realize they had done away with their $1.00 menu.  How sad when people need it the most!!

May 02, 2009 03:12 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Once a month when I am driving and have no time to stop I get a craving for McNuggets.  I must say I like the fish equally which is cheaper.

I hope the hot fudge sundae stays on the dollar menu or it is over.

May 02, 2009 03:13 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Teresa,

I don't visit much anymore either since my kids are older.  I do love the McFlurry though.  I was actually there twice this week as there is a promotion going on here for FREE COFFEE for two weeks.  It's just a small but I actually like their coffee.

My husband said they got rid of the sandwiches he liked.  Ever evolving I guess.

May 02, 2009 03:15 PM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

The menu up here is $1.39 and is as popular as yours.  I recently took my 80 year old Mother (at her request) and she loved the cheeseburger as much as she loved the price.   I'd hate to see them take away ours as it is perfect not only for the little ones, but for my older little one!

May 02, 2009 03:15 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

My boys are grown now, Teresa so, I always stop in for the iced coffee, which I've noticed has increased in price regularly for the past couple of months--very frustrating.

HOWEVER, I do appreciate you explaining what is going on because my Mickey D's stock, which had been my best performer for the year, has leveled right out lately--could be the $1 menu issue!?!!

Have a wonderful Sunday...

Debe in Charlotte

May 02, 2009 03:58 PM
Matt Grohe
RE/MAX Concepts - Des Moines, IA
Serving the metro since 2003

Teresa: Oh the vagaries of McDonalds. I just buy a bunch of Entertainment coupon books and when the coupons run out, I don't go there.

May 02, 2009 04:21 PM
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Hi Teresa Sorry to hear this.  I don't do McDs ever.  I just don't like it there myself.

May 03, 2009 12:13 AM
Tom Boos
Sine & Monaghan Realtors, Real Living - Grosse Pointe Farms, MI
Providing the very best of service to Sellers and

I couldn't wait until my kids got old enough to lose interest in McDonalds.  I haven't been to one, except to use the bathroom, in 10 years. 

May 03, 2009 02:14 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

there have been increases here at our area McDonalds.  Kind of expected but still disheartening.

May 03, 2009 04:29 AM
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Hi Teresa, It WILL be interesting to see what their next quarter earnings are???   They have a big campaign going here for the iced coffee.  I'm not sure what the prices are however my son's friend works at the one in our local Walmart, so I'll have to check it out.

May 03, 2009 04:44 AM
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I'm with Tom.  It has been a long, long time  BUT I sympathize with what you are saying because it's happening every where.  Maybe your blog post will catch someone's attention.

May 03, 2009 12:18 PM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I get so mad about the $1 menus at the different places changing.  I refuse to get a frosty from Wendy's now that they charge more than $1... remember me post on that?  I think McD still has the double cheeseburger and the 4 count nuggets for $1, but you have to ask them as I rarely see it on the actual menu.

May 03, 2009 02:00 PM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Hi Teresa!  I'm with you I love their yogurt parfait, but up here it used to be $1.99 now it is $2.19...as Jenny said above we did get a treat from McD's of free coffee and it is quite good!

Have a happy Day!

Al and Peggy  

May 05, 2009 06:34 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Teresa, Yep it's the yogurt parfait that keeps me going there. I haven't been in a couple of weeks so I don't know if they've changed anything either!

May 06, 2009 03:19 AM
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Teresa ~ I am all about the dollar menu at McDonalds as well. I don't know, I just think I am being healthier if I only order something from the dollar menu! LOL! But it is true. My son loves breakfast  so I always get the yogurt parfait as well, it is getting smaller and smaller.

You cannot beat the .50 cent cones in the summer though...they better keep those under a buck!!!

May 09, 2009 03:29 PM
Debbie Walsh
Shahar Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

I like the parfaits too although if they get any smaller they might as well make them into a piece of candy.   LOL

  

May 30, 2009 09:29 AM
Sharon Lord
Maracay Homes - Peoria, AZ
New Home Advisor

Hi Teresa - I read about this recently, actually - Wendy's is struggling because they reduced their $1 menu/raised prices to "value" items....  The $1 menu items at fast food restaurants are low-to-no margin loss leaders, just to get people in the door.  Once there, they tend to get something else....  Plus, restaurants make enormous margins on drinks, so those will stay on $1 menus indefinitely....

Apr 18, 2013 06:40 AM