10 Top Ways to Use Market Reports to Your Advantage

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Carlsbad real estate market rreport - Jeff DowlerThere are a number of advantages to creating and sharing market reports for the areas that you service.

While I focus on Carlsbad real estate, I also produce market reports for other nearby real estate markets that I handle, including Encinitas, Cardiff, Solana Beach, Del Mar, Oceanside and San Marcos.

I suspect you, too, work a number of communities, and likely find that the local markets differ, perhaps significantly.

Here are the ways to use using market reports (and the advantages) 

  • Increase your knowledge - you become a market expert and a more knowledgeable agent by reviewing the monthly data. You not only understand what is happening for that month but over time you can discuss trends that you see via-a-vis what the media is saying


  • Share them at Open Houses for a takeaway for attendees. They will learn something about your market area, see how knowledgeable you are, and you're your branding will have yet another reason to follow-up with you or to look at your blog and websites (don't forget to include them on your hand-outs)


  • Include a sampling in your pre-listing kit so prospective sellers see that YOU know the market and the comps - it will be a competitive edge I bet


  • Include them in your Buyer's Packet so they see the kind of market data you provide to help them understand the market and make informed buying decisions


  • Solana Beach real estate market report - Jeff DowlerSend them out in your Relocation Packet (via email, snail mail, Google Docs) to educate people moving to the area


  • Share the information in a mailing (postcards, etc.) or in your email drip campaign with prospects

  • Provide a summary in your newsletter (emailed or hard copy)

  • Post them on your blog monthly to capture attention (with the side benefit of points on ActiveRain) or add some details to your soclal media sites

  • Share them with your local paper - they may be interested in a local expert


  • Use as a stay-in-touch item with your past clients to keep them abreast of what is going on in their market


5 Reasons WHY You Should Write Market Reports

So what do you think? How are YOU Using market reports? Or do you not even do them?


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If I can provide more information about Escondido, Carlsbad and surrounding areas, or the housing market in general, or otherwise assist you in your homes search, please contact me by phone or text at (760) 840-1360 or email me at JDowler@remax.net.

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All content copyright © 2009 Jeff Dowler Carlsbad Homes and Real Estate Tidbits


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Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Great ideas Jeff...I think I just may be able to use some of those ideas...thanks!

May 03, 2009 09:55 AM #1
Brian Burke
Kenna Real Estate - Englewood, CO
Broker & Advising Expert-Denver Luxury Real Estate

Jeff - looks like you and me are on the same track :) I put the market reports to all of the above you mentioned. And I have now started putting them on our main website as well. Great new content to the site frequently. :) ~Rita

May 03, 2009 09:57 AM #2
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Sally - glad you found it helpful. Since this information is what consumers like, it makes sense to provide it to them.

Rita - great minds...


May 03, 2009 10:49 AM #3
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

Being active in staying informed and active in staying in front of clients and friends as an informed professional, seems like a good idea.


May 03, 2009 10:59 AM #4
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Jeff !

What a terrific checklist to get the most out of our Market Reports !

... love this list, and I'm flagging for feature ...

Cheers Jeff !


May 03, 2009 11:13 AM #5
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff, this is really good information, I wish I had access to the MLS to do some of these reports myself.

May 03, 2009 12:54 PM #6
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Richard - it makes sense for us all and there are lots of ways to do so. I know I need to continue to focus on this.

Sheldon - I appreciate the vote of confidence.

George - bet there is other info you can provide regularly...consumer updates?


May 03, 2009 03:00 PM #7
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

Jeff- I need to focus on this big time especially with my outside blog. Just not sure yet how do get them to look so darn pretty like yours. Its on my To Do and I am sure I can lessons right here on AR so I just need to move it up on my list!! LOL

May 03, 2009 05:04 PM #8
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Jeff, Thanks for sharing these tips. I might start using some of these tips.

May 03, 2009 11:08 PM #9
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Jeff, I need to do more market reports.  I think they are an important part of a balanced blog.

May 04, 2009 01:23 AM #10
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I would like to add I share mine with my BNI group and for BPOs also (I think that's the reason I score high with vendors and get more offers than the average bear!)

People love them even though they may be yawners on this network!

May 04, 2009 11:53 PM #11
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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