Are you Tracking your Website Stats?

Real Estate Agent with Donna Homes, powered by JPAR - 0480809

I've heard from many people that their business is picking up and more people are getting off the fence.  But, do you know by how much it's picked up over last month?

To seem busy doesn't mean you're busier than you were.  Maybe you were busy, but it could have been a different type of busy.  Some clients need their hands help more than others.

website statsWhen you track your stats, you have concrete evidence that you're busy and that things are picking up in your market.  And just because you get more leads doesn't mean your "busier" if your stats stay the same.

For example, in March, I had 112 visitors to my website from Google and 154 visitors from Yahoo.  Out of those visitors, I had an 8% conversion ratio from Google and a 9% conversion from Yahoo.

In April, I had 148 visitors from Google and 170 visitors from Yahoo. 

I could look at the numbers from March to April and "assume" that I'm busier... however, what if my conversion ratios are the same?  Am I actually busier or am I just splitting my time differently?  Some would argue that I would automatically be busier even with the same ratio because the initial numbers increased.

Yes, that is very true.

However, the number that I feel makes me busier is that the conversion from my website on Google was 12.1% and on Yahoo it was 11.1% in April.

Not only did my visitor count increase, but my conversion ratios increased as well!! 

What do your stats say?  You don't know?  You need a website that works FOR you and not AGAINST you!  I like being able to track every penny I spend.

The market is definitely picking up...

**Are You Packed Yet?**

Donna Harris, REALTOR®
RE/MAX Austin Skyline

Austin, TX and the surrounding areas of Lakeway, Bee Cave, Westlake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Whether you're buying or selling, I'll be with you through the entire process.


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Ed McNamara
Bean & Dunn Real Estate - Oklahoma City, OK

I know what you mean.  I look at my numbers everyday and according to my results my phone should be ringing off the hook.  seems more and more people want to be totally anonymous.  I can't even get them to answer an email.  Hopefully, when they are ready to do something they will email or call.

May 05, 2009 01:12 AM #1
Marcus Valdez
Berkshire Hathaway Rocky Mountain Realtors - Fort Collins, CO

Maybe you should try a not branded site.  they get about 400 times the traffic.

May 05, 2009 01:13 AM #2
Mark Watterson
Salt Lake City, UT
Utah Real Estate

I watch the stats and find there is cycles.  The last one was drive by a State credit for buying new construction not previously occupied.

May 05, 2009 01:23 AM #3
Kathleen Murray
Realty Executives Mohave - Kingman, AZ

So many do not know the impact of their advertising and where thier leads are coming from.  It always amazes me that numbers do not seem to count for so many.  You are on top of your stats and I admire you for it.

May 05, 2009 01:33 AM #4
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I do watch my stats and the hits and registrations are going up as well. Most of my great leads come from Trulia and Zillow.

May 05, 2009 01:46 AM #5
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Ed, Most internet leads are reading everything you send them, and they're just not ready to talk with you yet.

Marcus, I'm talking about my non-branded site, thank you for your comments.  I don't "market" my branded site.

Mark, The state was giving a credit for people buying a brand new home? That doesn't seem fair to the others... but I also don't think the $8k credit is fair to move-up buyers or buyers who have bought 10 houses in the past.  A credit that is deemed a "tax" credit should be offered to everyone.

Kathleen, Thank you!

Karen, I don't get anything from Trulia. Maybe I need to put some more focus there.

May 05, 2009 02:06 AM #6
Steve Shatsky
Dallas, TX

Hi Donna... I think that tracking website stats is a great way to determine the ROI for your online related marketing efforts.  If you don't know what return you are getting, how would you know what the effect of "adjusting" your efforts is or whether something needs attending to?

May 05, 2009 07:56 AM #7
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Steve, Exactly!!  How else do you know where to spend more money if you can't prove a certain effort worked in the first place!

May 05, 2009 08:57 AM #8
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Stats are great.  You have to be involved to know what works and what does not.  Thank goodness they include them in my website.

May 05, 2009 04:26 PM #9
Bill Fletcher
Web Handyman - Dana Point, CA

Wait till you see the stats the next generation of Real Estate Web Sites will provide.  They will be market research information machines!

May 09, 2009 07:40 PM #10
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Donna Harris

Realtor,Mediator,Ombudsman,Property Tax Arbitrator
Are you Packed for Austin? I can help!!
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