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The Value of a Good Buyer's Agent

By
Services for Real Estate Pros with The Agent Guide LLC

I've been amazed recently at the some of the discussions regarding discount real estate agent services, especially some of the back and forths in the comments section of the Redfin corporate blog.  For some reason I rarely see anyone make the point about what to me (a full-service real estate agent) makes up at least 50 percent of a buyer agent's value. 

OK, I've actually never seen anyone make this point, but I'm sure someone has, somewhere... 

People dwell a lot on how important the buyer agent's role is in helping people buy homes, but the fact is, half of a good buyer agent's job consists of helping people NOT buy homes - telling them when the investment they're considering won't reap them the reward they want. 

That's why it floors me to think that some buyers could think they're getting a better deal (and some agents could think their clients are better off) when the agent stays behind a computer, and the buyers see the house on their own.   And I'm not implying that buyers are dumb - they are not.  But unless they've walked into hundreds of houses with other home buyers and heard every comment as to why they would or would not buy the property - or spent years watching homes either fly off or sit on the market - then they really don't have the take that an agent has on what kind of resale value their prospective home is likely to have.  

A credit back on part of the agent commission at closing sounds like nothing to me compared to the massive amount at risk from buying the wrong home, and not only that, from  potentially also paying the wrong amount for a home - since you really have to see a home in order to price it correctly.

That's the bottom line - a simple truth that carries a lot of value.

By Irene Dorang

Comments(3)

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Laurie Mindnich
Centennial, CO
Very good point, and you're right- seemed to be overlooked.  People just need to be educated on the importance of a buyer broker- somehow, the value has been compromised.  Good luck- spread the word!
May 23, 2007 11:24 PM
Cynthia Sloop
Community Association Manager - Indianapolis, IN

Michelle -

You are correct with all you say regarding a "buyer's agent."  The public often does not know or realize how important the buyer agent role really is and what they could potentially lose if that agent wasn't there.  I guess we just need to continue to educate the public.

May 24, 2007 03:09 AM
Greg & Brian Perry
Windermere Real Estate N.E. - Kirkland, WA
Working-for-you
So much has been made about "saving" commission dollars.  But what about the end cost to the consumer who gets sub par representation?  The "cost" is often more than the "savings".
May 24, 2007 03:21 AM