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Newsletters

By Todd Pierceall

Real Estate Agent with Prestige Properties

May 04, 2009 05:50 PM

Just sent out my May newsletter. As much trouble as it is, I have found that clients truly enjoy getting the newsletter. I send it out to almost 400 people on a monthly basis and about 85% get opened every month. It is so much easier than traditional mailing and it is great exposure as often it will be forwarded to a friend.

If you don't do a newsletter, I strongly encourage you to look into it. It is a tremendous marketing tool that only requires a few hours a month.

Tell me about your newsletter, we can share ideas and maybe get some good new ones in the process.

Thanks

Todd Pierceall
Prestige Properties

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Comments(7)

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Elizabeth Benefield

Montana Country Real Estate - Libby, MT

I don't think I caught how you sent your news letters did you e-mail them.

May 04, 2009 06:08 PM

Dee Mayers

Covina, CA

San Gabriel Valley, CA

Do you write your own or is it done professionally. Our association has ClientDIRECT^TM , you can select from a library of written articles, personalized it or create your own and its free for California REALTORS^®.

May 04, 2009 06:21 PM

Harry F. D'Elia III

WEDO Real Estate and Beyond, LLC - Phoenix, AZ

Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

We send out a newsletter each month to our clients. We have many great tips and real estate investment advice from my Network of professionals. It gives them a chance to be the featured vendor of the month. They give away specials. Keep it consistent and fun

May 04, 2009 09:16 PM

Fernando Herboso - Associate Broker MD, & VA

Maxus Realty Group of Samson Properties - Clarksburg, MD

301-246-0001 Serving Maryland, DC and Northern VA

It is the cost and the time it takes to send a newletter that prevents me from doing it every month.

May 04, 2009 10:25 PM

Diego A. Perez

Connecticut Lawn Painting - Wilton, CT

Thanks Dee, that's a great tip. will have to look in my area if something like that is offered.

May 04, 2009 11:08 PM

Todd Pierceall

Prestige Properties - Gastonia, NC

The newsletter is emailed. Each email has a forward feature as well as a subscribe feature. I am suprised to see how many newsletters are forwarded and then new subscribers. I see where Fernando mentioned the time and cost. It takes me only a few hours to put the newsletter together and with companes like IContact the cost is about $10.00 a month. To me that is worth the new business it generates. It also keeps my company in front of former clients and often they forward it to a friend that is thinking about buying or selling. I frequently get emails from former clients letting me know they forwarded it to a friend so they could have my contact info.

It is definately worth the time and because I write them myself, they can include personal information like a congratulations note to new buyers or new listing announcements. Sellers love getting a newsletter that has thier property featured on it.

Try it! Trust me!

May 12, 2009 05:33 AM

The Niche Agent

Your Niche Is Our Niche

Speaking of "Newsletters", check out the awesome interview I did with Linda Schneider of Fast Newsletters on The Niche Agent. We talk about the most important things you should know when creating a newsletter, the value it can bring and why they are a simple yet effective strategy to grow your business.

www.TheNicheAgent.com/episode20

May 28, 2014 10:24 AM