I just finished reading the blog post by Ed Rybczynski "Words you shouldn't use"http://activerain.com/blogsview/1061636/Words-that-you-shouldnt-use
The interesting thing about overusing a phrase is that it becomes cliche' to the point of losing it's effectiveness with the client. The death of the presentation is when they glaze over and have heard the phrase so many times that they just don't believe any of you can perform on what it says.
For example, the elevator speech you give which could include..."We stage homes to they sell faster for more money" or some version of that. Who hasn't heard that over and over...to the point that the client doesn't really listen.
Instead "We transform your home utilizing home staging, color and techniques that draw in your target buyer. Our work produces an optomized sale and more equity. Would you like to see how we accomplish that?".
Another overused word in staging is declutter. Not that it isn't important to the process, but because we say it so much describing what we do, the client thinks they know what it means and they can do it themselves. If that's the major part of our description of what we do, they figure anyone can do it. It's packing a box, putting things into the garage right? WRONG, they need a competent home stager.
Well, just a my thoughts on the subject. Nothing profound, just encouraging you not to use the overworked and overused phrases that everyone is using. Be creative in your descriptions of what you offer and what you do. Add value and they'll value you.
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