At the first bi-annual e-Agent Summit in West Palm Beach, FL, independent agency principals from across the country discovered the keys to explosive growth within their agencies. Many participants went seeking to learn best practices in the area of Internet marketing. They hoped this would be a simple fix to overcoming the soft market and the flight of disloyal "Internet" shoppers.
After 3 days of education and motivation, a simple principle radically changed their thinking:
It's not about ONE THING. While it's necessary for the modern agency to have a strategy to capture customers on the Internet, it's not a complete formula for success. In order for the modern agency to be successful, agency principals must: create the right VISION, motivate and train the right PEOPLE, create an intelligent and comprehensive marketing STRATEGY, develop and implement the right PROCESS, and utilize the right TOOLS to tie it all together.
While this may seem like Business 101, it's easy to see that there is a BIG GAP between what we know we should be doing, and what we are ACTUALLY DOING!
Let's make this a bit more tangible.
Q: Are PEOPLE important to the success of your agency?
A: (All Agency Principals Responded) YES!
Q: If your people are important, how much time to you spend RECRUITING, HIRING, and TRAINING the right people in your agency?
A: (Most Agency Principals Responded) Not Enough.
THE PROBLEM: Everyone knows that each of the areas mentioned above is important to the success of their business, however, there is often little or no emphasis placed on actually improving these areas.
THE SOLUTION: In order to deal with the shifting behavior of the modern consumer, agencies need MORE than a handful of Internet leads. They need a COMPLETE system that will allow them to find, sell, and keep more customers profitably.
ASTONISH RESULTS IS THE SOLUTION. Over the past decade, Astonish Results has created the greatest digital marketing system in the world. We've combined the best TOOLS, TRAINING, and CONSULTING into ONE SYSTEM that is helping the best agencies across the country to FIND, SELL, and KEEP more customers profitably.
See how the BEST e-Agencies in the country are growing their business in today's soft market. Take a 180-Second Tour of the Astonish system and schedule your FREE Virtual Presentation at www.astonishresults.com.
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