Ever heard that saying "Can't see the forest for the trees"?
Do you think that there might be a LOT of people out there looking for new business?
Who's in business right now who has more business than they can handle?
OK!
NOT counting the Loss Mitigation Department or the Asset Managers at the bank . . .
Here's what I've heard more than once in the past week:
"I might have to quit this selling real estate thing because I'm working my database REALLY hard and there is NO ONE I know who is thinking about making a move . . . and NONE of them KNOW anyone thinking about making a move."
My standard response is: "OK! So when you quit selling real estate what line of work are you qualified to do? Are there ample job opportunities in that industry?"
Followed by: "OMG! You mean you have persevered through the TOUGHEST of markets (for MONTHS and MONTHS) til now, and you are just NOW deciding that it's time to throw in the towel just because your database isn't producing leads for ya?"
I think it's time for a reality check/attitude adjustment.
Get that defeatism out of your head.
Quit doing the same things expecting different results.
I think you have but 2 viable options for your business to survive in this environment . . .
1. Go find yourself a new/different sphere of influence . . . one that has a higher liklihood of producing leads . . . and these are probably folks you don't know . . . yet! Don't abandon your current sphere - Continue to keep in touch, and ADD this new sphere.
or
2. CHANGE YOUR MESSAGE!
When you talk to people about your business and ask them to work with you and/or send you referrals, how are you asking the question?
What's in it for them?
Circle back to the top of this blog post . . . and remember that there are a LARGE number of people out there just as freaked out as you about needing more customers for their respective businesses . . .
How can YOU help THEM while THEY help YOU?
Quit asking for hand-outs and start thinking "mutual benefits"
Re-engineer your message - Innovate - inter-personalize your sphere - How can we ALL help each other grow our respective businesses such that we can stay in business and pay the bills?
How powerful do you think it might be if you were to invite an 1/2 dozen people to your conference room mid-morning next week for no other reason than to talk about how they are faring in this economy and to explore new and different ways to succeed . . . and to learn how they can help each other?
Does it matter what their profession is?
NOPE!
If they're in business, they have a customer/client base . . . Leveraging 7 client bases can become monumentally powerful in a VERY short and focused meeting.
Imagine that . . . You just created your very own exclusive networking group . . . and you did it simply by calling 6 of your friends and offering them something they all NEED . . . an opportunity to connect with other professionals interested in improving their businesses and lives.
At the end of the meeting, ask everyone how they thought it went . . . and whether they feel like it would be worthwhile doing again?
Odds are good you'll hear a unanimous "YES!"
Repeat every 2 weeks . . .
At worst, you will have established a great support group.
Best,
b
twitter @barryowen
Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd
Nashville, TN - Green Hills
615-568-2123
Simply & BOLDLY Living the FourFold Way in Open Space!
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