In business we are all trying to differentiate ourselves constantly. Sometimes it seems like the differences are razor thin why someone might work with you over someone else. We need to know
How To Be The Icing On The Cake With Your Clients.
In simplest terms, you will stand out if, You Go The Extra Mile.
Do things others don't do. Take time with your clients explaining what is important to them. Do MORE than you promise. Under promise and over deliver. Follow up religiously. Be very consistent in your work habits, returning calls and emails promptly, getting the right answers when you don't know the answer initially. Work hard for you client and let them see that quality in you.
Sure we all can be a dime a dozen cupcake some times. But those that save their very best are the icing. The sweet stuff that makes them come to you every time.
People don't care about how much you know until they know how much you care.

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