I bet you're already saying, "Of course it's my blog, Roger, what do you mean?"
My initial title for this was going to be Do You Know Who Your Blog Readers Are. My main point was that if you're trying get local people to read your blog posts, you're going to want to write some pretty hyper-local posts. If you're doing that, then you can't expect to get too much attention from other AR users and/or the AR staff, or fulfilling that 'dream' of a featured post. You don't want to be writing about cats if you're trying to get the mice to read it (unless, of course, it's how to avoid them!)
But then I thought better of it because I don't think that's entirely accurate, either. I think a lot of new bloggers (and some old ones, too) fall into the trap of writing on one subject only, and the truth is it's your blog, you can write about whatever you want!
As real estate agents, most start out wanting to write only about real estate and real estate related topics, the more local, the better. The problem with that is two-fold, in my opinion.
First, there is really only so much that can be written about real estate, and if you're trying to stick solely to that, you'll run out FAST (even quicker with only hyper-local stuff). Sure, you could post weekly market reports, but that's not going to win many readers. Posting listing after listing isn't going to better the blog, either.
Second, instead of trying to know who your readers are, it may be more important to learn why they are THERE (and yes, there is a difference). Yes, some readers will come to your blog because of a listing or market report, but they'll come BACK because they want to know about YOU. Yep, you.
If all you're writing about is dry real estate this and real estate that, not only will you run out of blog topics pretty fast, your blog will get stale to your readers pretty fast, too. It will quickly become a "no-reader" if all you're doing is posting listing after listing or only market reports.
Throw a little bit of YOU into every post that you do. Personalize your blog. Potential clients read blogs to find out about the agent (or person). To get to "know" you so to speak. You have to write things from Your head, from your heart, and in your own style, in order for them to get to do that.
So don't be afraid to branch out a little. Expand your horizons and your client base, too!
BTW, the font was a test of the online html editor that Tim "The Video Agent Guy" Maitski blogged about. And all I did was copy and paste RIGHT into the WYSIWYG editor! Cool!
Copyright© 2009 It's Your Blog, Write What You Want, REALLY! by Roger A Johnson
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