I had a great phone call from one of the agents in our Automated Homefinder family last week. Matt Kolb -- a Boulder real estate agent and owner of Pedal to Properties -- called to say thanks for a recent closing he had from a lead we sent him. Although I can't take credit since it was he who actually built the relationship with the lead, and earned a fantastic commission in return. I did a quick calculation, and determined that in this case, the $25 lead he bought from us earned him a 311,300% return on investment. It's too bad all of them aren't that good.
We had a wonderful conversation about how although the economy is down, it's the agents who choose not to allow themselves to be victims who will look back on these times and be thankful for them. We also talked about internet leads in general and the fact that success has very little to do with the leads themselves, but instead the systems, followup and attention we give to each of those leads that makes the biggest difference.
Yesterday, he sent a thank you note along with a copy of the check & I thought I'd share:
In addition to being excited about his recent closing, he informed me that this year is going to be his best year yet.
Slow market? Pbbbbbtt.
Even though it wasn't my closing, I can't help but esctatic for Matt considering he only got his license about 4 years ago. He has since built a team of agents at Pedal to Properties after only 2 years in the business. Go Matt!
Matt, BTW has a very interesting business model at Pedal to Properties. If you ever have a Boulder real estate referral (Especially in the Whittier Neighborhood), feel free to look him up.
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