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Great Psychology used for Real Estate "like" sign

Real Estate Agent with Summit Real Estate Ltd ~ Stoke - Nelson - New Zealand

Being the first time I've seen this in either Australia or New Zealand, would love to know if any US Realtors have seen this type of campaign being conducted stateside.

Roadside Sign Spotted

[higer-res version of photo here]


I had just pulled to a stop at the lights, and because it was raining I didn't wind the window down, but just had to get a shot of this sign depicting some creative psychology par excellence.

Someone with some copywriting / word pattern / psychology certainly had contributed to this one.

Things in its favour to attract attention, or to "trick" someone into reading it were....

- the style and type of sign, sign mount were exactly the same that a Real Estate agent would use to attract buyers / visitors to one of their Open Homes.

secondly while approaching the sign from a distance, the first few highly visible words state “Executive Level……” along with the word “home” two lines down (and the word EXIT at the top also helps to conture up address directions) and as such certainly do encourage the reader interested in real estate topics to read further.

Lastly this sign on its "real estate type mount" was placed on a busy main intersection, traffic light equipped co-incidentially, on a Wednesday, thereby minimising its chance of getting lost in the typical competition it would be up against with competing Realtor signs on a normal Saturday or Sunday and saving the best part to last, is the last line.

Tis a bit hard to read but it says “Don’t believe? Don’t call.” Just loved it.

Am curious is this a campaign by an amway type organisation, and these signs have already been tried in the USA or Canada, or is it a new ploy to take advantage of the currently still "hot topic" of Real Estate with such a look-a-like and worded sign.

Robert Havana
Park and Protect- Alberta Real Estate License Parking - Calgary, AB
Alberta Real Estate License Parking

I have seen a large proliferation of this type of guerrila marketing using disposable corrugated plastic signs.  Mostly for MLM or diet scams.  They litter busy intersections and most communities around here now have bylaws making them illegal.

They distract motorists and become litter as they fall over, get kicked over, or just blow around the neighbrohood.  If they are not yet in violation of the sign bylaws in your community, you should send a letter of complaint before they become an eyesore epidemic.

May 05, 2009 08:14 PM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

I would say thats a MLM sign.  Its marketing just like you put up a real estate sign so bless them.

May 05, 2009 08:26 PM
David Leggott
Summit Real Estate Ltd ~ Stoke - Nelson - New Zealand - International, IT

Robert / Chuck

Thanks, guess for the same reason that folk from overseas find our little region of the World (Middle Earth) a lifestyle choice, we are still behind the rest of you in some things, MLM marketing strategies appearing to be one of them.

Reminds me of a chap I spoke to an an Open Home some weeks back, he was from California, and at the exact same time I had a another lady buyer in the home inspecting it during the Open Home period, who said she was from, I think she said Big Spur?, and they both knew of many similar spots they had both separately visited in CAL.

Interestingly the guy said "reminds me of Sth Calf back in the 60-70's" and I think he meant it in a good way.

They were viewing a home in Glenduan and this home which is in its own little shoulder where the sea meets the last northern land in Nelson and then cliffs take over, where homes rarely come up for sale. Its 200m from the deep blue Ocean so that might have had something to do with it.

May 05, 2009 09:37 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Hey. .to feed my family, I will be putting those signs too. . I love marketing and this sign is genius. . .if you don't believe it , don't call!

May 05, 2009 10:37 PM
Associate Broker Falmouth MA Cape Cod Heath Coker
https://teamcoker.robertpaul.com - Falmouth, MA
Heath Coker Berkshire Hathaway HS Robert Paul Prop

Signs are the best way to get a call on a property.  It seems that the disbelievers won't call anyway.

May 05, 2009 11:42 PM