Being the first time I've seen this in either Australia or New Zealand, would love to know if any US Realtors have seen this type of campaign being conducted stateside.
[higer-res version of photo here]
I had just pulled to a stop at the lights, and because it was raining I didn't wind the window down, but just had to get a shot of this sign depicting some creative psychology par excellence.
Someone with some copywriting / word pattern / psychology certainly had contributed to this one.
Things in its favour to attract attention, or to "trick" someone into reading it were....
- the style and type of sign, sign mount were exactly the same that a Real Estate agent would use to attract buyers / visitors to one of their Open Homes.
secondly while approaching the sign from a distance, the first few highly visible words state “Executive Level……” along with the word “home” two lines down (and the word EXIT at the top also helps to conture up address directions) and as such certainly do encourage the reader interested in real estate topics to read further.
Lastly this sign on its "real estate type mount" was placed on a busy main intersection, traffic light equipped co-incidentially, on a Wednesday, thereby minimising its chance of getting lost in the typical competition it would be up against with competing Realtor signs on a normal Saturday or Sunday and saving the best part to last, is the last line.
Tis a bit hard to read but it says “Don’t believe? Don’t call.” Just loved it.
Am curious is this a campaign by an amway type organisation, and these signs have already been tried in the USA or Canada, or is it a new ploy to take advantage of the currently still "hot topic" of Real Estate with such a look-a-like and worded sign.
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