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What's in your wallet?(I mean marketing budget)

By Anna Hunter

Services for Real Estate Pros with AMH Creatives

May 05, 2009 10:42 PM

I have done some searching and would like to get an updated idea on what most agents budget for the marketing of their listings.

I'm only a photographer...but if I were on the other side of the lens, after the contract had been signed, I would start with a stager then follow-up with great pictures since they are used for the other aspects of marketing the property.

Here's my action list for marketing, I can only put in the amounts I change so let me know what yours looks like and how has it has changed with the current conditions.

Stager

Photography $75-$150

Virtual Tour $30

Listing Flyers(25 2-page) $30

Realtor.com

Newspaper ad

Just Listed Postcards

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Dennis Swartz

Full Circle Property Management - Columbus, OH

MBA, GRI...experience counts!

Once you add all the free websites, what else do you need? Plus, cut out anything print as it is a huge waste of money!

May 05, 2009 10:47 PM

Gabe Sanders

Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL

Stuart Florida Real Estate

Whether you pay for the marketing, or do it yourself, it's imperative to keep track of the results and use what works for you.

May 05, 2009 11:16 PM

Anna Hunter

AMH Creatives - Solon, OH

Thanks guys but can you clarify, do you use a professional stager and photographer?

Gabe, do you still advertise in the newspaper?

Dennis, do you not even print flyers?

May 05, 2009 11:20 PM

Associate Broker Falmouth MA Cape Cod Heath Coker

https://teamcoker.robertpaul.com - Falmouth, MA

Heath Coker Berkshire Hathaway HS Robert Paul Prop

Wouldn't use any sites like the one you listed. Less than 1/2 of US licensees are in ANY MLS so those sites are Internet distractions to buyers and sellers. They need to find OUR sites, not an intermediary that want us to buy "leads".

May 05, 2009 11:45 PM

Anna Hunter

AMH Creatives - Solon, OH

Heath - So then where to you spend your marketing budget? Since you don't need to spend any money on Internet, do you use a stager, from your pictures it doesn't appear you're using a professional photographer. Do you run any print ads or have property flyers?

May 06, 2009 12:26 AM

Elizabeth Benefield

Montana Country Real Estate - Libby, MT

I don't use a stagier because I live in Libby Montana and we don't have one. We do have some photographers that I would love to use. They don't seem to go out for Realtors. I would love to do these things

May 06, 2009 12:41 AM