Uniqueability

By
Real Estate Sales Representative

Okay, so uniqueability is probably not a real word, but it should be. Since I sort of made it up, I guess I can make up my own definition also.

Uniqueability-To understand and appreciate the ability to be different then something else.

It's not about just being different for the sake of being different, but rather understanding why you need to be different.

It's that knowledge of knowing how and why to be different that will set you apart from others. This will affect you in product creation, marketing distribution, interviewing ability, personal relationships....basically every aspect of life.

When I say different, I don't necessarily mean weird different, but more of a fresh approach different.

Take home builders for example. Especially the large scale ones. They have maintained the same thought of operations for years...more homes, faster construction, service is secondary. Believe it or not, this mantra holds even more true today for these companies, yet they still wonder why they continue to flounder.

I recently became affiliated with a new kind of home builder. A builder that is not in business to sell more homes than everyone, but rather a builder that desires to provide exceptional service at every single turn.

They are a company this is very small in personnel mainly because we have a core of people that all believe in the same goal. Great service first. We believe that when you genuinely take care of your customers ALL the time, the rest (profits / sales) will fall into place....and it has.

Diamond R Homes is truly a company that is the pure definition of uniqueability.

While every other builder operates on old methods and outdated thoughts, we operate on attitude and desire to help. While it is true we have over 50 years of home building experience in our core group, not a single one of us ever adopted the mentality of the big corporation.

For us, Uniqueability is defined by providing a TRUE Custom experience. The fun and joy we bring our customers is surpassed by nobody and our attitudes could not be more in sync as a group.

The way we feel is that if you want to buy the same generic (sticks and bricks) home, you can get that anywhere combined with mediocre to poor service. But if you want something better, something different and unique, you will want to check out Diamond R Custom Homes.

Be different then the rest for the right reasons, and the results will surprise you.

Comments (4)

Elizabeth Benefield
Montana Country Real Estate - Libby, MT

I like the idea of this builder that believes in quality not quantity. Some of the house going up are real junk. No quality at all. My buyer wont hardly look at them. Some are build so cheap. It's hard to believe.

May 06, 2009 01:01 AM
Amanda Wilson
EWM International Realtors, Inc. - Fort Lauderdale, FL
Real Estate Advisor

Thanks for the post--likeability is a factor, patience is another...and always looking out for your client's best interest, instead of your own!!

May 06, 2009 01:34 AM
Curt Fletcher
Fort Worth, TX
aka "The Likeability Guy"

Hi Elizabeth.  Your right.  Having been involved very closely with some of the nations largest builders I can tell you quality is taking a back seat.  Cutting costs and building quickly are the priorities.  It is quite shocking indeed.  Those are exactly the reasons that a core group of us have decided to create a new type of home building company.  One that actually considers the customer first, middle, and last...we adapt our skills around the customer...not the other way around.

May 06, 2009 03:14 AM
Curt Fletcher
Fort Worth, TX
aka "The Likeability Guy"

Amanda, Thank you for the comments!  Patience is a BIG one.  Glad you mentioned that.  Somehow everyone has gotten caught up in the immediate demand for satisfaction and cash.  The money always comes when you take the time and REALLY help people first.

May 06, 2009 03:16 AM