Visit Good Morning Treasures in Cardiff California

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Cardiff retail - Good Morning: Treasures - Jeff DowlerSandwiched between Encinitas and the San Elijo Lagoon, Cardiff by the Sea (a.k.a. simply as Cardiff) is the quintessential Southern California beach town.

With surf shops, casual eateries (including some directly on the ocean), an easily walkable downtown (in the Walking District of Cardiff), a mix of new and old (its shops as well as its housing) and of course fabulous beaches and sunset views, Cardiff exudes a charm that rarely fails to appeal to first time visitors, and keeps folks coming back. 

Certainly residents who live here, many of them for years, enjoy the charm, ocean views, and small-town feel and comradery of a community with long surfing roots, one that is comfortable with the past and being a bit different, but with a eye to the future as well.

Cardiff retail - Good Morning: Treasures - Jeff DowlerCardiff is a place to discover - an eclectic blend of housing and unique shops. One place absolutely worth a visit is Good Morning, in a small colorful strip mall (neighbors include the Chamber of Commerce, VG Donuts, and a Tatoo place),  just a block from the coast road and beach.

Good Morning, a shop of many Treasures, as owner Darrell Kitaen calls it, is an amazing collection of souvenirs, clothing, jewelry, crafts, art, and a myriad of other items that remind you of the 1960s. Words fail to adequately describe this unique shop with views of the ocean, so enjoy the photos in the virtual tour below

Darreld was a pleasure to meet and talk with. He has been in this location for about 30 years, with his first indoor business location in the building that is now Las Olas along Restaurant Row on the Coast Highway. I had a great time hearing about his early life in Hollywood, then in Idyllwild (a hiker's paradise, by the way), and his start in the business in San Diego, first with outdoor venues on street corners and later moving indoors. Darreld has seen a lot, knows a lot, has many friends, and is someone I would consider to be pretty wise about the ways of the world. I'm not the only one - he was recently featured in an article in the star News publication, San Diego Seniors: Prime, A Lifestyle guide for the 50+ Generation. 

Walking into Good Morning, and meeting Darreld, made me smile. You will too. When you stop by, please let him how you found out about his shop. He found my video about Cardiff on YouTube, so I am returning a favor here.

By the way here's a YouTube video about Darreld made by Leah (StellaBelle).


Subscribe in a reader

If I can provide more information about Carlsbad and surrounding areas, or the housing market in general, or otherwise assist you in your homes search, please contact me by phone or text at (760) 840-1360 or email me at

Search for Homes Community Information First Time Home Buyers Relocation Services and more How to get in touch with me

All content copyright © 2009 Jeff Dowler Carlsbad Homes and Real Estate Tidbits


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate General Information
California San Diego County Cardiff by the Sea Walking District
Everything California
Southern California Real Estate Forum
Posts to Localism
SAN DIEGO Real Estate Agents & Loan Officers
Things to Do/Places to Visit
things to do
cardiff businesses

Post a Comment
Spam prevention
Spam prevention
Show All Comments
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Jeff, I recall reading in one of your posts about this and that he invited you over to write about his business. Is this the one you were referring to?. Well even if it isn't,  this is a cool way to introduce the local businesses and shopkeepers. Nicely done.

May 06, 2009 11:55 AM #1
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff, from that picture it looks like he has every souvenir under the sun in that shop:)

May 06, 2009 12:03 PM #2
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Jeff,

Good Morning sounds and looks like such a fun place. As a kid of the 60's Cardiff reminds me of so many little beach communites that used to dot our CA coastline back then.  But you know what they say, if you remember the 60's you weren't really there.

May 06, 2009 12:26 PM #3
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

William - yes it is the same guy. I still think the whole thing was so interesting. He got to me on YouTube as the result of someone who walked in who had seen his video as well as mine. The power of the Internet. And he was gracious enough to take a pile of business cards.

George - well as I said it is impossible to truly describe everything

Lynda - ha ha. So what DO you remember?


May 06, 2009 02:52 PM #4
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

I bet it would take more than an afternoon to investigate the collection. Looks like fun.

May 06, 2009 02:54 PM #5
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Jeff - It's posts like this that make me think I'm living on the wrong coast.  What a fun shop - and just across from the ocean - in a strip mall that actually looks appealing - mighty nice.


May 07, 2009 01:08 AM #6
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Loved the video, Jeff!  This is just the kind of place I need to stay away from!  But I'll certainly check out the tatoo parlor.

May 07, 2009 02:54 AM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Terry - well I was there for an hour and I know I was only able to take in a small amount of the inventory. That's why the photos are so good.

Liz - well as far as strip malls go, this one is pretty unusual.

Pat - and what would you have tatooed?


May 07, 2009 03:03 AM #8
Lisa VonBargen
Photography7522 - Estes Park, CO
Estes Park Real Estate Photographer

I love Cardiff by the Sea! We have taken our three boys to Surf Camp USA with the Carlsbad HS surf coach, Denny, and they had a great time...even with the jellyfish... You live in a fantastic place with really good shopping...

May 07, 2009 10:46 AM #9
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
Spam prevention

Additional Information