We've had lots of articles about what makes a successful real estate website and I think most of us can agree that there are 3 key ingredients that must be present to ensure success.
- Has to be easily findable by buyers and sellers
- Has to have compelling content to cause visitors to want to stay and return another day
- Has to have compelling reasons to cause visitors to contact you and do business with you.
Items 2 & 3 can often be combined with a feature that raises the comfort level of your visitors and also gives them a reason to want to contact you and do business with you.
In my case I've recently added some audio testimonials to my site from some audio business cards I had made several years ago. I had the 4 testimonials re-recorded in an MP-3 format and places in a couple of highly visible pages.
Too soon to tell if they're going to wow anyone or generate some leads but I can't help but believe they will cause most to click on at least one and listen if for no other reason than curiousity.
All four are very impressive; I couldn't have written a better script but they're all off the cuff remarks recorded from interviews the guys that did my audio cards did.