Making your website stickier

By
Real Estate Agent with RE/MAX Shoreline New Hampshire & Maine

We've had lots of articles about what makes a successful real estate website and I think most of us can agree that there are 3 key ingredients that must be present to ensure success.

  1. Has to be easily findable by buyers and sellers
  2. Has to have compelling content to cause visitors to want to stay and return another day
  3. Has to have compelling reasons to cause visitors to contact you and do business with you.

Items 2 & 3 can often be combined with a feature that raises the comfort level of your visitors and also gives them a reason to want to contact you and do business with you.

In my case I've recently added some audio testimonials to my site from some audio business cards I had made several years ago. I had the 4 testimonials re-recorded in an MP-3 format and places in a couple of highly visible pages.

Too soon to tell if they're going to wow anyone or generate some leads but I can't help but believe they will cause most to click on at least one and listen if for no other reason than curiousity.

All four are very impressive; I couldn't have written a better script but they're all off the cuff remarks recorded from interviews the guys that did my audio cards did.

Posted by

Jim Lee , REALTOR®, Certified Residential Specialist (CRS)

http://JimLee.com  RE/MAX Shoreline

100 Market St., Suite #200, , Portsmouth, NH 03801 Phone: (603) 431-1111 x3801

Visit New Hampshire Maine Real Estate.com to search homes, get Seacoast area information, and find out how great living on the New Hampshire and southern Maine Seacoast really is.

 

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Rainmaker
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Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
So did your guys call the clients for testimonials?  Did you set it up beforehand?  Or did you record them digitally at closing?  Love the idea.
May 24, 2007 11:26 AM #1
Rainmaker
600,597
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

Several years ago I hired these guys to produce some audio business cards which were recorded on cassettes (remember them) ;-)

They turned out great; the front side was a recorded interview with me and the back was the 4 testamonials I used. The audio cassettes were dated with some incorrect information on the front interview side but before I threw them out I took one to a studio and had them copy the back in MP-3 format and put it on a CD which I emailed to my webmaster who uploaded them onto my website.

There was nothing set up beforehand on the testamonials; I just gave them 5 or 6 names and phone numbers; they called up, did the interviews, and put them on my cassette they produced.

Now that I found them after a couple of years in the basement I'm thinking of getting some of their new CDs done. These are powerful tools when you put one into the hands of a buyer or seller.

May 24, 2007 12:55 PM #2
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Rainmaker
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Jim Lee

Portsmouth NH Realtor, Portsmouth, NH
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