You Engaging Others - Concentrate On The Verb, Not The Adjective

Services for Real Estate Pros with RealSatisfied

When I talk about the concept of YEO, You Engaging Others, the word "engaging" is used as a verb. This is not an accident.

Reading through the comment stream of my post last week, I occured to me that some were responding to the word "engaging" as an adjective. In it's adjective form, engaging means, "Interesting; charming; attractive, especially of a manner or behaviour." And while I think that's all well and good, that's not what I mean when I use the word "engaging."

I mean the verb:

  • To gain over; to win and attach; to attract and hold; to draw.
  • To gain for service; as, to engage friends to aid in a cause.
  • To employ the attention and efforts of
  • To embark in a business; to take a part; to employ or involve one's self; to devote attention and effort; to enlist; 

For our purposes, whether or not you are "engaging" is judged by other peoples actions, not by yours. It is not judged by how charming you are, but by whether or not your followers take action on your behalf.

The path to engagement is through awareness and interaction.

Awareness To Interaction To Engagement

Focusing on "engaging" as an adjective may get you to awareness and interaction, but only focusing on the the actions required to make it a verb will lead you to engagement, to someone taking action on your behalf.

One additional thought.

Often, engagement must look like this first. If you want others to engage on your behalf, engage on their behalf.

you engage first

Comments (73)

Steve Mattison
Canyon de Chelly National Mo, AZ
Vietnam Veteran

Professor Turner, you have become quite the social media intellect, when are you starting your online University, I want to take a couple courses:)?

May 10, 2009 01:51 AM
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

Well stated information and the graphics are great. Being able to 'engage'  people, home buyers and sellers is definitely important. 

May 10, 2009 04:13 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN

Engaging others can be hit or miss but I know it takes practice and patience. Any tips?

May 10, 2009 03:16 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Thanks for the advice.  I always enjoy your blogs.

May 10, 2009 03:18 PM
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Jeff, very interesting post. The comments, expansions on your post, and examples further illuminated the difference between verb and adjective. I've just started in Growth Leader and will consider how I can apply what you have addressed so clearly.

May 11, 2009 06:33 PM
Roberta Lee
Century 21 Olde Tyme - Norco, CA
Norco Corona Riversid Homes For Sale


I wish more individuals understood that "communication" involves several dimensions. The most important is "listening" not talking. A person cannot be engaging without first listening. You go a long way in explaining this. Great post, excellent content. I always enjoy your posts.


May 28, 2009 10:41 AM

YEO   and YES!

May 29, 2009 04:40 AM
Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

Great post on a concept I have always tried to practice, but not had the best words for.


All the best!

Jun 05, 2009 05:55 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Jeff, I'm just checking in as I have been so busy selling real estate I haven't had time for anything other than email.  The exciting thing for me is to realize that I am busy selling real estate because I successfully engaged others with my blog who were planning to move to NC.  The challenge is to find time to keep up with the online relationships when we are so busy working!  That is one thing I simply haven't conquered! 

Jun 11, 2009 09:55 AM

I'm just becoming familiar with the concept of reverse makes perfect sense....I can promote myself till the cows come home, but it's far better to take action to promote and support my affiliates. Not only will this come back to me in spades,[like most actions in life], but it's an easy and natural thing to do!

Jun 17, 2009 12:43 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Diane, the time factor is probably the biggest issue I hear from anyone involved in social media marketing.

Jun 18, 2009 02:24 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

I came back to re-read - it would be good if I read this several times a week :) It could create one or two extra small actions that could really snowball and grow the business.

Jun 18, 2009 05:40 AM
David Laven
EXP Realty - Burlington, VT

Great Post!

Jul 24, 2009 03:17 PM
Jim & Cathy Wood Greater Nashville Area Real Estate
Crye-Leike Realtors, Inc. - Mount Juliet, TN

Cool diagrams!


YEO all the way!

Aug 29, 2009 02:44 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


If you're going to leave it there, then I will give it a song :)


Sep 12, 2009 04:45 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


I bet my taste in music says a lot about me :)


Sep 12, 2009 04:50 AM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Wow, I'm really glad to have found your blog & am now subscribed too.

Oct 29, 2009 11:25 AM
Concetta Pepenella-Timmons
Remax Metro Staten Island, New York - Staten Island, NY
Associate Broker

Good explanation.

Nov 20, 2009 09:46 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

I came over to check out your blog to learn something and I did.  I will bookmark and revisit - to ensure I get it all.  For now:  I am working on ...To gain over; to win and attach; to attract and hold; to draw.

Nov 26, 2009 05:08 PM
Alside windows center

Interesting read, I found this article very informative and I'll bookmark and check back later for new content. Once again I'm very happy you blogged this! 

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Mar 14, 2012 07:43 AM

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