Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I have attributed my success in real estate sales as the ability to "engage", (THE VERB) home buyers. 

There you go. 

 

May 07, 2009 10:30 PM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Jeff, great post, it seems that most words that we use in success terms are verbs. 

May 07, 2009 10:51 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Jeff, This is great advice. It is important to engage others so we understand their needs if they are buying a house.

May 07, 2009 10:55 PM
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR
www.BillSellsHotSprings.com

Total agreement Jeff. "To Engage" involves action, reaction. Something you cannot put on autopilot.

all the best...

May 07, 2009 11:27 PM
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

One must know how to relate and talk to people when selling real estate. Thanks for sharing the information above. Make it happen

May 07, 2009 11:53 PM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Jeff, Good post. Thanks for sharing.

Best - Sash

May 08, 2009 12:27 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hubba...

If you write it, they will come :)

TLW...ROAR!

May 08, 2009 12:28 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

 I hated grammer in school. LOL

But, I get it this adjective and verb for what we need to do.

May 08, 2009 12:35 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hi Jeff !

I totally understand and agree with your YEO analysis, and proper engaging of others will stimulate them to be raving fans of yours and expand the promotion of your services !

Great concept !

 

May 08, 2009 12:57 AM
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

Jeff,

Language Arts at its finest, thank you.

May 08, 2009 01:21 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

How right you are engaging always requires an effort from both parties. Thanks for sharing.

May 08, 2009 01:23 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

I just updated the graphics for this post. The best relationships have mutual benefit, but I wouldn't wait to make the first move. If you want others to engage on your behalf, you must first engage on their behalf.

May 08, 2009 01:53 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Jeff - I'd say you will engage a few folks via this post.

Jeff

May 08, 2009 01:53 AM
Karen Singbeil
Royal LePage Access Real Estate | Associate Broker | Personal Real Estate Corporation - Sicamous, BC
Living In & Selling Shuswap : Sicamous | Mara Lake

Hi Jeff, Yes this is good! Engage others=buy houses! Thanks

May 08, 2009 01:57 AM
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Jeff - nice post about engaging others, and that really is a very important aspect with our relationships and interactiosn with others.

May 08, 2009 01:58 AM
Omega Omega
Omega - Glendale, CA

Morning Jeff - If properly used........as you have layed out "engaging" is very powerful.

Cheers

May 08, 2009 02:07 AM
Phil Victor
Top Tier Properties - Richmond, VA
Richmond, Virginia Homes, Real Estate & Property Management

Jeff - you have such great advice to share.   it was great to be able to sit in on two of your sessions at the VAR conference in February. - Phil

May 08, 2009 02:22 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Yes, if you engage others..they will come (ang buy/sell a house)

May 08, 2009 02:22 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

When internet marketing by Realtors first got started, it was alway about permission based marketing. It was great that we gave the potential client the power of permission, we just forgot to give ourselves permission to engage. To me, engage means to invite and be open. Welcome to the new world.

May 08, 2009 02:37 AM
SarahGray Lamm
Allen Tate Realtors Chapel Hill, NC 919-819-8199 - Chapel Hill, NC
Realtor - 100K Hours of NC Real Estate Experience

It's always easier to "engage" (verb) people if one is also "engaging" (adjective). Folks like to be around folks they actually like and then if you give them substance...how you go wrong?

May 08, 2009 02:43 AM
Sally Dunbar
Lyon Real Estate, Fair Oaks CA (Sacramento Area) - Fair Oaks, CA
Fair Oaks Realtor - Fair Oaks Homes for Sale

Wow - this fits life on so many other levels.  If I think of people here on AR, some are engaging, some engage.  People like Gary Woltal engage.  He always poses a ponder, then engages you in thought, and challenges you to apply it to your life.  Others, I won't point any out, simply are engaging, funny, fun, but it's a one way street from you to them. You are invited into their world, but they don't reciprocate. Im there alot.  I'll think about this in future posts. Engage, don't just be engaging.

Then looking at internet strategy, it certainly fits there too.  Just entertaining the public isn't enough.  They want interaction, you need to step into their lives with information, with something helpful, thoughtful, something free, somethig more.  Obviously, I'm  not as clear on this one... but I kind of get it.

Thanks for the Friday Filosophy.

May 08, 2009 02:48 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Sarah, there's not question, in my mind anyway, that those who are engaging (adj) will have an easier time engaging (verb) people. What I'm noticing though is that without focus the adjective doesn't necessarily lead to the verb.

May 08, 2009 02:58 AM
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Jeff - The continuing expansion of your YEO posts is great to see.  The concept is simple, but the execution is critical.  I've learned a lot from you and thank you for all the help you give all of us (and of course for RES).  Thanks.

May 08, 2009 03:24 AM
Lydia Burnett Etchen
CENTURY 21 Town & Country - Birmingham, MI

Thanks for sharing that distinction.  Very powerful.. Now, to go out and engage [verb].

May 08, 2009 03:26 AM
SarahGray Lamm
Allen Tate Realtors Chapel Hill, NC 919-819-8199 - Chapel Hill, NC
Realtor - 100K Hours of NC Real Estate Experience

Jeff - Without a doubt, the one does not always lead to the other!

May 08, 2009 03:31 AM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Wow - see how engaging you are - lots of interest in your post, even though the title reveals it as a grammar lesson. It's because we all know something good will follow.

May 08, 2009 03:44 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Good stuff. Pictures add such a clear objective and meaning to your post. This "engaging" can be reflected in so many areas; referral partners, proespects, family members, ANYone. :)

May 08, 2009 04:33 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Jeff -- I love pictures, they drive home a point like nothing else.  Well said, and the end result must be action.

May 08, 2009 04:34 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Jeff - you "engage" me :)

May 08, 2009 06:02 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Right on point, Jeff, and I like how you visually demonstrated it, so no one can be left out of getting the point. The reciprocity of engagement is key to building lasting relationships, is it not?

May 08, 2009 06:08 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

You rock Jeff.........so right on target with this post.  Love the graphics. They drill the point down very well.  This is the key to long term relationships.  Excellent post!

May 08, 2009 06:44 AM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Jeff,  The light just went on in my head.  When I joined Twitter, I felt like the "new kid" and didn't really know how to engage or get engaged.  Now, I totally get it.   Engage on their behalf.  Thanks for the light bulb moment :)

May 08, 2009 08:27 AM
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

I am really enjoying Twitter, though it is down right now. Went down for maintenance in my mid tweet.

So helpful to stay current, so informative, such quality content. Hope to gain more local followers, but am amazed at quickly others find you.

Engagement with so many people though is missing - I guess their tweets are on autopilot, interested in advertisement.

Most users, even established entities, are very responsive.

Richard

May 08, 2009 09:43 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

I love engage as a verb.  That is how business is won, clients are won and how relationships can deepen in trust.

May 08, 2009 01:59 PM
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

I found that my years of experience as a B to C marketer over the years taught me invaluable lessons about consumer engagement that I now use daily in my real estate career. Good point you've made Jeff regarding the misinterpretation of the word.

May 08, 2009 02:29 PM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Great post today, thank you for getting it out to AR.

Portsmouth NH Real Estate

May 08, 2009 02:43 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Excellent explanation.  I think that by helping others, we do the most good for ourselves. 

May 08, 2009 03:23 PM
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff, To me Jeff, what is of even of greater interest than the post itself, is that you demonstrate and live this in your own life. Now, how would I know that? Because that is how we met. Who could not admire a man that "Walks the Talk". And for me at least, it is so much easier to emulate and learn from a person that I have a profound respect for ,such as yourself. But the illustrations are good. But they are really exponential when practiced in real life.

May 08, 2009 05:46 PM
Jeff Turner
RealSatisfied - Santa Clarita, CA

William, thank you. The respect is mutual my friend. And one of these days we're finally going to sit across a table from one another and share a meal and some laughs and complete this circle.

May 08, 2009 06:37 PM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Well done. But focusing on all those circles makes my brain hurt. LOL  j/k  It's a thoughtful, well-written post. And contains a lot of wisdom.

May 08, 2009 06:47 PM
Martin Rodriguez
Pacific Funding - Valencia, CA
Senior Loan Consultant

JT, your comments about making the first out reach to others is definitely key.  If you want to be engaged then you must 1st engage yourself and give selflessly.  Case n point, this week I connected to Connie Green on twiitter, we had the casual what are you doing this week conversation and then shortly there after she invited me to a big event in our town. 

Connie's actions were genuine and true and it made me want to learn more about her and her business.  It's the classic givers gain mentality, thats how You ENGAGE others.

Lastly, I just want re-itierate Williams comments.  I'm fortuntate to see you live your posts by example every day.. Thanks for the continuous inspiration and guidance.. You're awesome bud.

May 08, 2009 07:29 PM
Teresa Boardman
Boardman Realty - Saint Paul, MN

You are going to think I am being a smart a$$ but I don't understand this. I think it is the part about others taking action on my behalf that itsn't clear to me. But I don't know what question to ask because . . I don't.

May 08, 2009 10:49 PM
Anonymous
Diane Wiley

Gret Post Jeff!  Love the graphics!  Thanks

May 09, 2009 12:18 AM
#43
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Jeff~ You make it all look and sound so simple.  But, then again, you are a "natural."  I agree with what Sally Dunbar that states above "Others, I won't point any out, simply are engaging, funny, fun, but it's a one way street from you to them. You are invited into their world, but they don't reciprocate."  You, Jeff, are one of the few who are able to invite others in and reciprocate unselfishly.  You don't need to brag about you, and others just naturally respond back to you.  There is nothing "one way" about you!  More of us need to follow your lead.....

May 09, 2009 12:33 AM
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate

Hi Jeff,

Perhaps it's all about the intention:  maybe some want to be "engaging" without asking/expecting others to "engage"?!

May 09, 2009 02:01 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Vickie & Sally, thank you.

Marzena, that's certainly part of the equation.

May 09, 2009 02:13 AM
Anonymous
Jeff Merrinette

Excellent post Jeff. Well stated and clearly purposed.  There is a reason I keep the initials "YEO" on the whiteboard in my office.

 

Will you be attending the NAR Mid Year Meetings in DC?

May 09, 2009 02:30 AM
#47
Jeff Turner
RealSatisfied - Santa Clarita, CA

Teresa, I'm glad you said you weren't being a smart ass. :)

This is what I know for a fact. It's possible to be successful in the social media space without turning that success into any business at all. For the average consumer who is not trying to grow a business, this is certainly true. It can also be true for someone who is trying to grow a business, but NOT trying to do so using social media. Breaking news... some people use social media just to be social.

The potential for social success in social media to be translated into buess business success is real. Some don't know how to do that. Some don't seem to understand how to move from interaction to influence. 

You don't have that issue. You do what I'm talking about in this post naturally and without having to think about it.."Take action" in one social meda space, your blog for example, look different than "take action" on Twitter. Or it can.  And you use each of your social media outlets differently. You don't expect the same outcome from Twitter as you do your blog and you don't need to.  But you would not continue using any of them they way you use them if there wasn't a reward at the end.

As I'm writing this I realize this is a whole different post, focused on what  people need to be able to do to turn social media sucess into business success. I think I'll expand on this next Thursday.  Thanks for the post idea!

May 09, 2009 02:36 AM
Jeff Turner
RealSatisfied - Santa Clarita, CA

Jeff, yes I will.  I arrive Tuesday night.

May 09, 2009 02:43 AM
Jeff Daniel
John L. Scott Ocean Shores - Ocean Shores, WA
Managing Broker, John L. Scott 360.581.9020

As always, thanks again for another insightful lesson this week Jeff. Mucho appreciated.

May 09, 2009 02:56 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

What an engaging thought!

May 09, 2009 04:12 AM
Antonio M. Cardenas Broker Associate
RE eBroker Group - San Leandro, CA. - San Leandro, CA
"The Realtors In Motion"

Jeff, as a "visual" kind of person that I am, your graphics make the point very clearly. It made me think of how I interact in my social sphere, not only on line but also in our physical world, the one we sometimes forget to live in, because we are out there in Cyberspace... circling about trying to find a safe place to land successfully. This is what a post is all about, IT MAKES YOU THINK and hopefully you take some action that will change the way you approach certain things in life and in business. I really appreciate your post!

Antonio

May 09, 2009 04:17 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff:  You have really identified the core values of social and professional networking. Now, to apply them consistently... Ron

May 09, 2009 05:36 PM
Steve Mattison
Canyon de Chelly National Mo, AZ
Vietnam Veteran

Professor Turner, you have become quite the social media intellect, when are you starting your online University, I want to take a couple courses:)?

May 10, 2009 01:51 AM
Susan Zanzonico
Berkshire Hathaway Home Services - Morristown, NJ
Sellers/Buyers Agent, Morristown NJ Real Estate

Well stated information and the graphics are great. Being able to 'engage'  people, home buyers and sellers is definitely important. 

May 10, 2009 04:13 AM
Kelsey Barklow
Hurd Realty - Johnson City, TN
423/948-9154

Engaging others can be hit or miss but I know it takes practice and patience. Any tips?

May 10, 2009 03:16 PM
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Thanks for the advice.  I always enjoy your blogs.

May 10, 2009 03:18 PM
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Jeff, very interesting post. The comments, expansions on your post, and examples further illuminated the difference between verb and adjective. I've just started in Growth Leader and will consider how I can apply what you have addressed so clearly.

May 11, 2009 06:33 PM
Roberta Lee
Century 21 Olde Tyme - Norco, CA
Norco Corona Riversid Homes For Sale

Jeff,

I wish more individuals understood that "communication" involves several dimensions. The most important is "listening" not talking. A person cannot be engaging without first listening. You go a long way in explaining this. Great post, excellent content. I always enjoy your posts.

Cowgirl 





May 28, 2009 10:41 AM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

YEO   and YES!

May 29, 2009 04:40 AM
Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

Great post on a concept I have always tried to practice, but not had the best words for.

 

All the best!

Jun 05, 2009 05:55 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Jeff, I'm just checking in as I have been so busy selling real estate I haven't had time for anything other than email.  The exciting thing for me is to realize that I am busy selling real estate because I successfully engaged others with my blog who were planning to move to NC.  The challenge is to find time to keep up with the online relationships when we are so busy working!  That is one thing I simply haven't conquered! 

Jun 11, 2009 09:55 AM
Anonymous
Melva

I'm just becoming familiar with the concept of reverse networking.....it makes perfect sense....I can promote myself till the cows come home, but it's far better to take action to promote and support my affiliates. Not only will this come back to me in spades,[like most actions in life], but it's an easy and natural thing to do!

Jun 17, 2009 12:43 AM
#63
Jeff Turner
RealSatisfied - Santa Clarita, CA

Diane, the time factor is probably the biggest issue I hear from anyone involved in social media marketing.

Jun 18, 2009 02:24 AM
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

I came back to re-read - it would be good if I read this several times a week :) It could create one or two extra small actions that could really snowball and grow the business.

Jun 18, 2009 05:40 AM
David Laven
EXP Realty - Burlington, VT

Great Post!

Jul 24, 2009 03:17 PM
Jim & Cathy Wood Greater Nashville Area Real Estate
Crye-Leike Realtors, Inc. - Mount Juliet, TN

Cool diagrams!

 

YEO all the way!

Aug 29, 2009 02:44 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hubba...

If you're going to leave it there, then I will give it a song :)

TLW...ROAR!

Sep 12, 2009 04:45 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Hmmm...

I bet my taste in music says a lot about me :)

ROAR :)

Sep 12, 2009 04:50 AM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Wow, I'm really glad to have found your blog & am now subscribed too.

Oct 29, 2009 11:25 AM
Concetta Pepenella-Timmons
Remax Metro Staten Island, New York - Staten Island, NY
Associate Broker

Good explanation.

Nov 20, 2009 09:46 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

I came over to check out your blog to learn something and I did.  I will bookmark and revisit - to ensure I get it all.  For now:  I am working on ...To gain over; to win and attach; to attract and hold; to draw.

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Mar 14, 2012 07:43 AM
#73