Are you Optimizing Your ActiveRain Blog on Twitter?

By
Real Estate Agent with Myrtle Beach Homes Blog

 

I spend all day in front of the computer reading posts on all sorts of subjects here on ActiveRain.  One of the ways I enjoy finding the newest and latest posts on ActiveRain is to use Tweetgrid.  I usually keep a few columns open with different keyword terms i want to keep track of during the day.  Of course, one column that always is open is ActiveRain.  I noticed though the other day a recurring theme from many of our members on the network. 

In September, 2008 ActiveRain added a feature that as Brad said, "Mark this day as another that will go down in History as an AWESOME NEW FEATURE added to the ActiveRain Network"  When ActiveRain introduced the feature that allows you to send your posts straight to your twitter stream, that was the intention.  To help grow your social network on twitter and also integrate your ActiveRain blog into your twitter stream.   But, what many have missed is how to use the function effectively.  To the right you will see a screen shot of a member on ActiveRain.  I don't remember who that member was, because I had looked at so many member's twitter streams that all it was pages & pages of tweets that were Just posted on ActiveRain:.  Unfortunately, these members are actually doing harm to their social networking instead of help.

If the only thing that gets fed to your Twitter account is the auto update from ActiveRain, then you are missing the point of Twitter.  Twitter is a micro-blogging platform that allows you to share with your network in 140 characters or less what you are doing.  It was designed to engage others in conversation. 

A few months back Rain Radio did a show titled Twitter Gone Wild.  I was privileged to be a guest speaker on that show with @kimwood who explained how she rarely talks about real estate on her twitter page.  At first thought, the real estate agent in me thought WHAT?!?  Don't we constantly need to remind our followers that we are a Real Estate Agent and to ask "the question" Do you know anyone looking to buy or sell real estate? I mean, that is what was ingrained in me when I was going for my license.

If you listen to the show  in it's entirety, you will learn what I did that day.  People do not need you to constantly shove your career in front of them. Her followers on twitter know exactly what she does for a living and know how to read her information.  She does sprinkle in her posts, but they come through so rarely in comparison to everything else on her stream. For her, it has been extremely productive as she can now accredit several real estate transactions straight from her twitter account.

After that conversation on the show, I began to really rethink the way I use twitter. I still use the auto update for my posts.  But, I write 4-6 posts per week.  Right now I am averaging over 75-100 tweets per day.  This is a way more effective way to use this feature.  As you are using twitter to actually engage in social networking, you will engage your followers into reading your blog posts.  I compare this to the person who starts a blog, but all that is ever posted is their new listings.  It is obvious right away that they are not understanding the purpose of a blog is to share quality content with consumers about specific areas that you are an expert on.

"How's it working for ya Jeremy?" 

Well I am glad you asked! Personally, I believe it is starting to really pay off in great dividends.  I see a higher amount of traffic visiting my blog on a regular basis and each of my posts is starting to average more and more comments.  By the screen shot to the left, you can see that I am averaging a good amount of traffic.  The first column is  number of comments.  Column 2 is views of the post, column 3 is #of clicks in the post. 

On top of this, the part that is difficult to show is the amount of traffic my posts are receiving and comments and conversations that are taking place on both Facebook & Twitter! At the time of writing this post, I had received 461 direct messages and well over 1,000 replies on twitter and have also had several posts re-tweeted.. 

What is your Point?

My point is that to optimize the use of the automated tweet of your ActiveRain posts you need to do more than just set it up.  You need to engage your followers in a communication stream that consists of more than just "Just Posted on ActiveRain" type tweets.  You don't have to be on it 24/7 tweeting like some, but you do need to give it some attention.  If you are guilty of what I have been talking about throughout this post that you change your plan of action to one of the two listed below:

  1. Begin using twitter more often and start interacting with your followers.  I wrote last week some easy ways to use twitter from your phone, so it is now easier than ever to begin using the social network.
  2. Stop using the auto update feature on your ActiveRain Blog.  I know it seems harsh, but the reality is, using the function improperly can have a huge negative impact on your social media presence that harms your efforts more than it helps!

Option 1 is definitely a better idea and the amount of business that can come will blow your mind away! So, start tweeting today!  To see what I am talking about, follow a few of our fellow members who have mastered twitter:

 

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Rainmaker
1,317,175
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I am still a twitter novice.  This post is very helpful as I am trying to learn how best to be a tweeter.

May 12, 2009 03:15 PM #36
Ambassador
2,949,665
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Jer!  I need to go out and 'fix' mine too!  Perhaps a GREAT topic for you to teach on Friday?!!  Everyone is so excited that you're coming in for REBarCampCLT--we had our final planning meeting this evening and things should be fantastic for Friday!  Can't wait to see you again--had a chat with Jason today (I think he's jealous that he's not having lunch with you!!  LOL)

Debe in Charlotte

May 12, 2009 03:32 PM #37
Ambassador
2,949,665
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

OH, and you've been bookmarked!  Hopefully I'll remember to get to it if it's bookmarked!! LOL

Debe in Charlotte

May 12, 2009 03:59 PM #38
Ambassador
890,574
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I'm playing with the idea of turning off the auto-updates.  They may be in the way...

May 12, 2009 04:00 PM #39
Rainer
8,804
Julianna Hind
Keller Williams Realty - Kent, WA

Ok, this is a very informative blog, there is a whole semester of stuff I need to learn here! bookmarked!

May 12, 2009 04:57 PM #40
Rainer
76,339
Sabrina Kelley
ERA Herman Group Real Estate - Woodland Park, CO
Woodland Park Colorado Mountain Homes and Land

I turned my Twitter app. off on facebook last night. I guess I could post my blogs from AR myself on Twitter. I'm going to read your post one more time. I have been active on Twitter as a reality instead of just an auto poster. One month and it is still too soon to tell but I can definitely still use a tweek on my Twitter skills.

 

May 12, 2009 05:08 PM #41
Ambassador
627,586
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Thanks for the update.. I will need to investigate TweetGrid.. I have been using TweetDeck.

May 12, 2009 05:42 PM #42
Rainmaker
1,156,994
FN LN
Toronto, ON

I have not yet started to use Twitter but will probably start to tweet in the near future once I understand how to use it.  Twitter is starting to receive considerable attention from the main stream media (e.g. New York Times), social networking sites (e.g. ActiveRain) as well as at courses and trade shows at my real estate board.  Based on the show of hands at a seminar at our recent trade show, very few people currently use Twitter for real estate purposes.

May 12, 2009 06:03 PM #43
Rainmaker
631,097
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Jer,

Twitter is most definitely lacking my attention and I do need to improve my presence there.  Thanks for the help sir.

May 12, 2009 10:43 PM #44
Ambassador
342,145
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

Ok I went back and added Twitter updates and will try to keep up.  I need to upload tweetdeck or something to keep up!

May 12, 2009 11:40 PM #45
Rainmaker
95,713
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Again Jeremy, a ton of very useful for those of us not yet fully on board the Twitter train.

May 13, 2009 02:22 AM #46
Rainmaker
661,949
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I'm not familiar with Twitter and not at all sure why I want to be there! Can you explain to me why I should tweet? I thought Active Rain was all I need.

Patricia Aulson/Portsmouth NH Real Estate

May 13, 2009 02:22 AM #47
Rainer
13,476
Lou Burton
Consumer Source - South Florida, FL

I just started using twitter. Thanks for the information. Big help on understanding its practicality.

May 13, 2009 02:25 AM #48
Rainer
331
John Travista
Alexandria, AL

Thanks a lot for such an informative post.. I am not yet optimizing my blogs on twitter but will surely start it as its good to be more familiar with twitter.

Regards

Web design Chester

May 13, 2009 06:44 AM #49
Rainer
55,134
Bettina Settles
Greenwood, IN
Your Indiana Connection

well...I must have been sleeping under a rock...and I must have missed the message about the AR autofeed to twitter....

Bettina

May 13, 2009 07:50 AM #50
Rainer
13,591
Kelly Parks, M.S.
Paris Gibson Realty - Great Falls, MT
Broker/Owner

Hi Jeremy,

Is there a way for some hands on lessons for this??  I have been reading about this and your articles and I might just be a moron, but I think I don't get it.  I have a blog and a great website but I am not understanding the nuts and bolts here.  I just love AR too.  HELP!  SOS!!

Thanks

Kelly

May 13, 2009 12:51 PM #51
Rainmaker
231,054
Richard Byron Smith, NMLS #184479
Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289 - Chattanooga, TN
Mortgage Loan Officer

I stopped the auto feed to twitter, after trying to figure how to send the posts to my new FB business page. Never could get it to work how I wanted. I also created a business Twitter profile, and switched the AR posts to the business profile.

After several efforts to get the feeds working, just decided that it is best for me to put post links manually on the twitte and FB pages as appropriate. So far not really to much extra effort needed.

and I never liked the way the auto feeds look in twitter anyway. A couple of the comments point to the very generic twitter post from the auto twitterer. It is probably better to put in the link manually.

Thanks as always

Richard

May 16, 2009 01:14 AM #52
Rainmaker
481,899
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Thanks again Jeremy,

I did see that you guys fixed the theme pages on the outside blog.

Steve

Jun 22, 2009 11:28 AM #53
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Jeremy ~ Great advice. I struggle repeatedly with the whole idea of Twitter. I know it has value for some (I once spent $100s - many $100s on something I found via a tweet) but have yet to fully wrap my head around its value for me. 

Liz

Oct 29, 2009 02:28 PM #54
Rainmaker
622,917
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Jeremy, I need to really sit down and get with it - I have an account- but I don't get Twitter- at all.

Nov 01, 2009 08:58 AM #55
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Jeremy Blanton

Myrtle Beach REALTOR®- myrtlebeachhomesblog.com
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