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miserable failure - our President George W.I recently wrote a little bit about anchor text, but this subject needs to be revisited, because some of my readers followed my advice and I realize that they didn't quite understand...  Which, of course, is the fault of the teacher and not the students.  This is good SEO technique, so I will explain more thoroughly this time.

First of all, let me quickly explain what anchor text is, for those of you that are reading about this for the first time.  When you link to somebody or some page or your own page, the text that you use to link to your page is very important when it comes to your search engine rankings.

Anchor text is the text that is "hyperlinked" to a website.  For example, I am going to link my site, which is at, with the words Arizona Mortgage

Or, I could link to a different site on Denver Real so.

So we "anchored" our links to words that are relevant to the link and that helps the search engine to understand that my site is about Arizona Mortgages.

I see many ActiveRainers link to their "main" sites like so:

Yes, you provided a link to your site, but the link is practically worthless to help your site rank higher in the search engines.  Don't believe me?

The Miserable Failure Googlebomb

Google took this down a couple of months ago; I have no idea why.  Maybe the board of directors was afraid to deal with the Bush administration...for whatever reason.

Anyway, for several years now, until a couple of months ago, if you searched for "Miserable Failure" in Google, the number one result was the official George W. Bush biography page.

This is because thousands and thousands of people-- who truly understood the way Google worked-- linked to the George Bush site with the words miserable failure.

Whenever Google would crawl a site, and it would find those magic blue words, the Google super-computer naturally assumed that George Bush was a miserable failure.  After all, thousands of webmasters used those exact words to link to his page.

How Does This Help Realtors?

Everybody works so hard on their keywords and their page titles and everything else to attempt to do well in Google...including me.  However, and really think about this, do you think that the words "miserable failure" appear anywhere on the president's page?

Nope.  Not at all.  That's how important anchor text is.  The anchor text actually took precedence over the page title, the keywords, and everything else on George Bush's page. 

Check this out:  Search Google for the words "click here."

Actually, I just did it for you.  Here you go.  Go ahead and click it; it will open in a new window.,GGLD:2004-52,GGLD:en&q=click+here

Look at the very first result for the words "click here."

It's the page where you download Adobe Acrobat.  After my Googlebomb explanation above, can everyone figure out why the Adobe Acrobat page comes up first?  Think about this carefully...

The words "click here" are not in the URL, the title, or the keywords of that page, yet it's number one!  Why?

Same reason that George Bush has been number one for "miserable failure."

Thousands of websites all over the Internet, say something like this--  "You will need Adobe Acrobat to view this document.  If you don't have Adobe Acrobat, click here."

Get it?  So many people linked the words "click here" to the Adobe site, that Google now associates those words with the official Adobe site, even though it has nothing to do with "clicking" or "here" or whatever.

So don't waste your links by doing things like this:

Don't waste your links by asking people to click here!  (Unless you want to be number one for that search phrase.)

Don't even waste your links by typing things like search the MLS.

How about typing search the Denver Colorado MLS ?  Now Google knows that's a Denver MLS page!

Think carefully about the words that you use to link.  If you link the word "listings" to your listings page, change that to your city name, followed by the word listings, and then link that!  If you have a "schools" page, don't write "check out my schools page".  That's useless.

Instead, you would want to type: "Visit my site for more information about Sanford NC schools."

Get it?  Make your own Googlebomb.  Pick a phrase and work it baby.

P.S.-- If you are still a fan of George W., please don't take offense at the Googlebomb.  I didn't start it...  But it's the best example of what good anchor text can do.

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Kim Dean - McKinney, TX
Simply Texas Real Estate - Broker/Owner
Thank you Karen! I've been guilty of the "click here" link. will make sure to change...great post!
Jul 20, 2007 05:25 AM #92
Toronto's 2 Hounds Design: Decorating + Staging
2 Hounds Design + Home Staging - Toronto, ON

Thank you, thank you, thank you!

I did not fully understand this until now. Of course, it makes perfect sense...just like 'miserable failure'!

Jul 20, 2007 06:56 AM #93
Real Estate Guy in Madison, Wisconsin
Powered by: eXp Realty - Madison, WI
Real Estate Guy

Karen, Thanks for the great explaination!!. I get it!!  Like a google bomb.

Like this!!

Madison WI Homes for sale

Jul 20, 2007 05:10 PM #94
Armando Rodriguez
Orlando Homes 4 Sale, Real Estate Broker-GRI
WOW! You're knowledge of this subject is incredible. But what's more enlightening is the fact that you take the time to share this stuff with us. Thank you a million times! ;-)
Jul 21, 2007 03:17 AM #95
Colorado Springs Real Estate
Colorado Springs, CO


I have a lot of editing to do on my blogs. I have a ton of Click here or my name. Darn it.  

Jul 23, 2007 02:11 AM #96
Paul Slaybaugh
Realty Executives - Scottsdale, AZ
Scottsdale, AZ Real Estate
Great information, Karen.  I make a better Realtor than I do a computer scientist, so this kind of stuff really helps my feeble efforts.  I've already started to edit my offending anchor text.
Jul 29, 2007 03:08 AM #97
SEO Expert: Michael George
Phoenix, AZ
Real Estate and Law Firm SEO

Paul-- since we are so close to one another, I often trade SEO for a referral here and there.

I've got a wonderful Scottsdale domain name and the power to get it up there...  If you want to talk about a deal, email me at

Good luck either way!

Jul 29, 2007 07:40 AM #98
Kevin Hanley
Coldwell Banker Residential Brokerage - Chandler, AZ
Geez Karen, this is GREAT information!! Thank you for sharing it. This means I've got some work to do, but it's work in a positive direction. That's the kind of work I don't mind doing.
Jul 29, 2007 07:45 AM #99
Wendy Casey
Solid information that I can use....thanks so much, Karen.
Sep 02, 2007 04:50 AM #100
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ


Great post, makes you kinda think about what is important and what isn't, I will be more careful in the future. Thanks!

Sep 02, 2007 06:35 AM #101
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I sort of already knew this, but you've now given me a much better understanding. Thank you!

beautiful thing

Sep 15, 2007 05:43 AM #102
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes
Just got to this tip, took a few months to actually read it again and let it sink in! Got it now---- you are an amazing teacher!
Sep 15, 2007 04:01 PM #103
Dale Campbell
Virginia Real Estate - Mechanicsville, VA
Wow, what a gold nugget!  I have a lot of work to do revamping my site now, but it really makes sense!  Thanks, Karen!!!
Sep 21, 2007 12:19 PM #104
Membership Cancelled
Pullman, WA

Karen-Thank you for this truly useful information!

Oct 07, 2007 07:31 PM #105
Seth Callen
Farmers Insurance - Lawton, OK
Great post and excellent advice.   Thank you very much for posting this.  I've got a little bit of editing to do. 
Oct 08, 2007 02:37 AM #106
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR
Great post! Incredible insights!
Oct 08, 2007 03:37 AM #107
Michael Johnson
Carolina One Real Estate - Goose Creek, SC
Metro Charleston SC
Fantastic article! 
Jan 26, 2008 10:21 PM #108
Cathy Shiflett
Ramsey Real Estate-Rockbridge Real Estate Connection LLC - Lexington, VA
Lexington, Buena Vista & Rockbridge County
Karen- I knew there was another way and just hadn't quite figured it out yet. I found you by accident or was it by good fortune. Thank you!
Jan 26, 2008 11:05 PM #109
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin


You are brilliant! I love reading your post, I always go away smarter. Thanks so much. Be blessed.

Jan 28, 2008 03:02 PM #110
Roland Woodworth
eXp Realty - Clarksville, TN
eXp Realty

Karen.... such wonder information... Thanks for sharing..... I will work it !



Jan 28, 2008 05:00 PM #111
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