In understanding our clients and working effectively with them it is good to remember that
Only Damage From Grasshoppers Is Visible.
In the crop world sometimes prior to harvest for example with soybeans, grasshoppers can invade the crops and all sorts of external damage is visible as the insects nip at the beans.
With people we all are "damaged goods" to a certain extent. We carry hurts and perspectives of the world from the individual roads we traveled. One family I had as buyers had most of the extended family drown in a terrible lake accident.
This "hurt" made them extremely religious, never viewing houses on Sundays, and holding very tightly to the remaining children especially the grandchildren, and putting special importance on family time in general.
Always be aware when working with people that there is depth with all of them. Much which the eye can't see but with building rapport, trust, and just giving your time to them, a loving heart will peel back the many layers to better understand why they are who they are. It will help you so much better to serve the needs that are uniquely theirs.