Place your brand carefully.

By
Real Estate Agent with RE/MAX of Valencia CA - Paris911 BRE# 01238257

What is your Sphere of Influence?  After a clever brand, slogan, and logo are carried out and adopted.  You take these symbols of your business and present them to the world.  As I stated before, T-shirts work well for me, then there came the banners (on our office walls).  I graduated to Pens with our website and brand.  Pens are great because if you are feeling uncomfortable about giving total strangers your business card when not solicited, then handing a pen and leaving them lying around everywhere you do business is fantastic.

Sometimes, the money spent on a particular product does not reap you very many benefits, but no need to worry someone's loss is another's gain.  Mouse pads for example.  These were not a big item, but I found that they serve as great Bridging Pads.  I was pleasantly surprised (check out my blog on bridging). 

I thought of a thong.  The surface area is not conducive for a large brand imprint.  Therefore that idea was scrapped.  (LOL)

Whatever it is and however you want to get your message across to the masses.  Keep doing it.  Do not ever say die or ever fold at any spot of unsureness on the horizon.  It matters not what regrets you are dwelling on or the mistakes you have made in your past.  Remember, they are experiences that make you who your are today.  But if you are sprinting toward your goal and look back at your past you will fall flat on your face.  Sometimes, when we fall down while in a full blown sprint, we hit our heads so hard we are out for the count while others in our field "tortoise" on by us.

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Rainer
32,266
Blue Ridge Ga Real Estate >> Real Property in Blue Ridge Georgia
United Country Landmasters - Ellijay, GA
hmmm... I have a fellow realtor that is giving small stress ball "houses".  You seem them all over town on folks desk..
May 24, 2007 02:57 PM #1
Rainmaker
1,207,385
Jeff Turner
RealSatisfied - Santa Clarita, CA

Connor... have to admit I had no idea what the heck you were talking about with bridging. So, I went in search of your post. You should always put the link in your post, by the way. :)  Here it is for those who are like me.

http://activerain.com/blogsview/83521/Functional-Muscle-and-Fitness

Now, I'm off to check our that Fuery guy. :)

May 24, 2007 09:07 PM #2
Rainer
36,886
Martin Rodriguez
Pacific Funding - Valencia, CA
Senior Loan Consultant

Connor

Forget the bridging mat, I think you were really onto something with the branded panties. Ha ha.

Actually your points are straight from marketing 101. 

Build a brand that represents what you stand for and then layer everything on that template.  Your billboards, radio, tv, web, letterhead,`shirts, pens and mouse (bridge) mats..  Everything builds on each other.  1 item by itself may not yield results but the cumulative effect makes you memorable and thats what branding is all about.

Nicely said, but most importantly..    Nicely done..

Martin

May 27, 2007 03:42 PM #3
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Rainmaker
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Connor T. MacIvor

SCVnest.com - (888)SCVnest
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