Lessons from the trenches - Strong Week of Sales Makes Me Reflective

By
Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

This was one of my strongest sales weeks in quite awhile, since I managed to get three new contracts in place with three separate buyer clients.

I remember when I was starting out in real estate back in 1997, and one of the owners of the company I worked for mentioned that he had spoken with a top producer who said:

"Keep working at this business.  Over time, the clients will begin to fall in your lap from various places - friends, past clients, your current marketing.  It all pays off at some point."

These were (and remain) wise words.

Obviously, I have had my share of slumps to deal with in real estate.  Amazingly, it seems like we pretty much always have one during a Presidential election year.  However, this industry has been very good to me, and I feel blessed to still be standing after what has arguably been one of the toughest periods for home sales in a LONG time.

So what happened this week for me?  Where did these buyers come from, anyway?

FAMILY - Whenever I have helped family members in the past, I always look at these as freebies, because I am never concerned about loyalty issues.  I helped my wife's sister and her husband purchase a new home which is about two minutes away from our house (bonus!). 

PAST CLIENT - To me, this means that I did my job correctly the first time around.  I love working with past clients, because we both know what to expect already.  This is the ultimate compliment, and I don't mean that in a salesy way.

ACTIVERAIN - I was contacting a couple of months ago by a super-nice guy who had been reading my blog for quite some time.  In fact, he had already settled on Pflugerville based on the stuff he read in my posts and on the fact that I have lived here for 14 years myself.  Yesterday, he and his wife contracted to purchase a new home in the same neighborhood as my sister-in-law (see above). 

We get a LOT of our sales from our website and (now) from my blog.  I have often said that just about any form of marketing will work if you are consistent with it.  If you think about this carefully, that means that NO marketing idea is necessarily a bad one, as long as you are prepared to stick it out until it starts producing results. 

What's the flip side?

If you are embarking on any new type of marketing, regardless of its medium (internet, mail, print, etc.), don't quit too soon!  You might be on the brink of success when you throw that idea away.  This almost happened to me with our Austin real estate website (www.austintexashomes.com).  Right when things started to seem futile with my SEO efforts, I was blessed with incredible placement on Google which has resulted in tens of millions of dollars in sales since that day.

The same thing goes for blogging.  I have seen some of my friends give up on this tool far too early, leaving probable money and certain effort on the table.  These are two of my favorites from my library of over 800 posts since I started writing:

Blogging is a Long-Term Strategy with the Potential for Short-Term Results

Are YOU a part of the revolution? If not, be prepared to be left behind by those who are. 

If you've been following my blog for a long time, you have likely already read these.  If not, I would encourage you to take a couple of minutes to check them out.  I hope you find some measure of inspiration there.  :)

     

My RSS feed is http://activerain.com/jasoncrouch/rss   

Photo above is courtesy of Will Lion - found on Flickr.com.

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If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

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Rainmaker
469,048
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

You are so, so right Jason...consistency and quick follow up are
key things to do in any business!!!

I pray good things continue to happen for you, brother...in our
Lord Jesus' name(s).

=-)

May 11, 2009 04:17 PM #46
Rainmaker
595,531
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Gratz on the gold star. And you couldn't be more right about agents quitting too soon, on new marketing strategies. There also seems to to be a mentality that one thing will be the marketing strategy that works. That's simply not the case. It's the combination of many types of marketing, that will bring success. Those marketing strategies are all linked together.

And I just got a listing from a past client last week =)  I've also gotten a lot of listings from my blogs. I do tend to get more listings than buyers, but that's what I want! And thank God for having a big family! LOL

May 11, 2009 04:46 PM #47
Ambassador
2,011,077
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Persistence. It can be really hard to do and yet is so very important to success and accomplishment of just about anything.

May 11, 2009 05:05 PM #48
Ambassador
261,096
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity

Jason,

I needed to read your advice on staying the blogging course.  It's getting harder and harder to find the time as I get busier and busier with clients. I have noticed that most of the successful bloggers on AR have teams or assistants. I think I have reached that point.

May 11, 2009 06:07 PM #49
Rainmaker
247,189
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

Excellent points Jason.  For so long I looked for the magic bullet in marketing.  There isn't one.  Just continue to do things you do and eventually, the garden bears fruit.

And you are right about giving something time to work. 

May 12, 2009 12:00 AM #50
Rainmaker
56,348
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Thanks Jason, great post. Isn't it nice to know that people we know want us to succeed? Md

May 12, 2009 01:05 AM #51
Rainmaker
193,040
Scott Larson
First Weber Hedeman Group - Monroe, WI
SRES

Jason, your advice is right on the head. I keep blogging and sometimes i think why, what is this going to help. I have been encouraged alittle at a time by nice blogs like yours and the comments of other on my blog.

Nice post keep it up

Scott

May 12, 2009 04:53 AM #52
Anonymous
Anonymous

Jason,

I subscribe to your blog and love your writing!  Why oh why do I have writer's block?  I'm an active busy agent, and I feel I have well-rounded knowledge of this industry.  Why can't I get started?  Right now I just post e-flyers on my blog, how exciting is that?

 

Keep up the good writing--

Kelly

May 12, 2009 06:28 AM #53
Rainmaker
189,015
Jeanna Martinez
RE/MAX Access - Schertz, TX

Congrats!  What a great week for you...thanks for the positive motivation to "stick with it"!!

May 12, 2009 07:23 AM #54
Ambassador
1,281,927
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Kelly - I would be happy to help with your writer's block if you would like to talk sometime.  I notice that you weren't signed in - where is your blog?

May 12, 2009 07:23 AM #55
Rainmaker
1,431,667
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Very encouraging words.

May 12, 2009 07:44 AM #56
Rainmaker
88,589
Kim Weis & Kelly Zarda
Platinum Realty, LLC - Overland Park, KS

Hi Jason,

 

I wasn't signed it, was I?  I didn't realize that! lol!!

~my blog is right here on Active Rain.

Thanks for the offer of help!  I just really like your humor and sense of reason!

 

 

May 12, 2009 02:24 PM #57
Rainmaker
3,919,348
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Jason,

Congrats on things falling in place for you....it's not by accident..it's persistence and hard work!

May 12, 2009 03:00 PM #58
Rainer
70,299
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hi Jason, I think you're right--you must continue your marketing efforts and see them through in order to see the results. I'm just now beginning to experience this...yesterday I received a phone call from a man who wants to see a home on Friday. I asked how he found me and he said "google"--the things I'm doing on the Internet are beginning to work and I'm excited! And hopefully, this will lead to a successful sale!

Have a great day,

Anne Rains

May 13, 2009 08:04 AM #59
Rainer
13,603
Daren Krause
Keller Williams Realty - Austin, TX

"I have often said that just about any form of marketing will work if you are consistent with it.  If you think about this carefully, that means that NO marketing idea is necessarily a bad one, as long as you are prepared to stick it out until it starts producing results."

Some are better than others, of course.

Have you had any marketing efforts that you have stopped doing or reevaluated b/c they were not producing results?

 

 

May 13, 2009 06:37 PM #60
Ambassador
1,281,927
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Daren - Of course I have.  However, looking back on it, a couple of the ideas that we abandoned probably would have paid off if we had stuck it out a bit longer.

May 14, 2009 02:17 AM #61
Rainer
43,016
Sharon Richards
Kirsten Realty Tampa Florida - Tampa, FL

Jason - Good Post - Your are so right - I am having trouble with finding time to blog with all the new clients.

May 14, 2009 04:15 PM #62
Rainmaker
534,794
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

That is such good advice - and great quote - AND if there was only one piece of advice you could give for real estate - THAT is theone i'd give!

May 15, 2009 05:00 PM #63
Rainmaker
1,073,889
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Jason good to hear you are doing well. This Spring has been fantastic for me as well. So much so I have had very little time for blogging. Keep up the great work!

May 16, 2009 03:36 AM #64
Rainmaker
141,073
Tom Thornton
Realty Austin - Austin, TX
Broker Associate, MBA, ABR, CRS, GREEN, GRI, SRES

I had a massive week this week, with four accepted buyer and seller offers in 10 days. I had to remind myself that I had been talking to some of these folks for over a year, and that it was the long-term customer service and persistence that earned that money, not a lucky week. Great post.

May 16, 2009 10:56 AM #65
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