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Educate Yourself by Watching TV?

By
Real Estate Broker/Owner with MBA Broker Consultants CalBRE Broker #00983670

That sounds weird, doesn't it?  Usually TV is for entertainment... or for filling our minds with crud.  But you can weed through all the junk and find something educational -- and NO, we're not talking about Sesame Street.

I'm talking about Home & Garden TV, known as the HGTV channel.  Contrary to popular belief, it's NOT just a fru-fru decorating channel for girls.  Come on, GUYS, you need to know the difference a staged home makes for your sellers, even if you never learn HOW to stage a home.

If you're a real estate NEWBIE, I suggest watching 2 hours per day of HGTV and focusing on these topics:

  • Curb appeal
  • Remodeling houses - both do-it-yourself (DIY) and professional
  • Home building inspections
  • Landscaping
  • Buying houses - shopping & comparing features
  • Selling houses - open houses, negotiating purchase contracts, dealing with sellers
  • Floor plans & design
  • Staging & interior decorating

These are all things that are CRITICAL to know about real estate sales.  Having this education really makes the difference between a "newbie" and a "pro" -- and your clients will realize whether you are knowledgable or not. 

The DIY channel (paid channel) and A&E channel (free channel) also have programs on house remodeling and decorating. 

Watch as many of these as you can -- you will be shocked how much you absorb.  And when you start giving your buyer clients advice about "how to tell the difference between the DIY and the pro remodeling job" -- your buyers will thank you!

Regina P. Brown
Broker, Realtor®, e-Pro
Author of eBook "Stop Foreclosure Fast: Solutions to Save your House"
Author of forthcoming book, "Virtual Office Guide for Business Professionals:  Work & Profit from Home"
Join & post to my NEW ActiveRain group at http://activerain.com/groups/virtualoffice

Enjoy my NEW Books:

 

  

Text copyright © 2009 R.P. Brown, All Rights Reserved

Page copy protected against web site content infringement by Copyscape 

Posted by

Regina P. Brown
Broker, Realtor®, M.B.A., e-Pro, GREEN
California DRE # 00983670
www.CalCoastCountry.com

                

Text copyright © 2011-2018 R.P. Brown, All Rights Reserved

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Comments (12)

Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

HGTV and their website are great ideas for some insight into real estate sales.  More importantly, it is what many of our customers are watching and expecting.  Like CSI changed criminal trial work, I think HGTV has the potential to shift some attitudes in the real estate world.

May 11, 2009 06:40 PM
Monika Depalo
GAFF'S REFERRAL'S INC. - Port Orange, FL
REAL ESTATE Agent/Stager

You seem to be ahead of the curve with your e-books, very techy.  Great.

HGTV has a ton of viewers.  The Home Makeover show with Ty Pennington is good because he does it for people that have a hard luck story and it is very endearing.

Personally, I can only watch so much before it becomes overkill.  Everthing in moderation, right?

 

May 11, 2009 06:43 PM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Ryan, you're right, this is what our home buyers & sellers are watching!

Monika, for a few years I watched HGTV alot and didn't realize how much I had learned -- until I started talking like a pro and amazed myself! 

May 11, 2009 06:49 PM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Personally, we do not have TV. However, great post and keep blogging.

May 11, 2009 09:37 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Consumers are watching these shows so it has made it easy to suggest staging.

May 11, 2009 10:54 PM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Regina ~ This is a really good idea.  I think the first show of theirs that really made an impression on me was Designed to Sell - it did such a good job of showing relatively easy ways to transform your house in a way that would appeal to the most buyers.  I really think it was a trailblazer at the time.  I bought a VCR to record it for prospective sellers.

I just have to say that I'm really impressed that Harry doesn't have a tv - I dream about doing that but I'm hooked. Someday I'll go cold turkey.

Liz

May 12, 2009 12:54 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Regina, I have to admit I watch HGTV. I'm sure a lot of consumers also watch. Some of the shows I don't agree with, but most of them are pretty good and somewhat educational.

May 12, 2009 01:29 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I watch it often, but I will also admit that sometimes they edit things for time constraints, and the editing leaves out something critical, like a safety concern. They've also done a few things wrong over the years. There used to be a web site dedicated to all the things that HGTV told you to do but that you shouldn't do, their mistakes, etc. Like anything on television where things have been edited to make them more interesting to the masses. do some due diligence before trying something on your own.

May 12, 2009 03:25 AM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Jim, I agree they do edit too much and always have a happy ending.  Like the buyer who only views 3 houses (yeah right) then decides to make an offer on their favorite -- and it always gets accepted!  Not in the real world, eh!

May 12, 2009 04:59 AM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Elizabeth & Michael:  It's amazing how you can learn the techniques and general styles if you watch it enough, it's almost like osmosis!

May 12, 2009 05:00 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

These shows are lots of fun to watch, and give some great ideas. I can sit and watch a bunch straight through on the weekend. Gee . . . I have got to get a life!

May 12, 2009 10:28 AM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Melissa, I watch TV sometimes while working on my computer... pay enough attention to absorb the good info but tune out the commercials...

May 13, 2009 07:41 AM