The Top 7 Tips to Find Your Mobile Marketing Mojo
Mobile access to information is not just the wave of the future it is the wave that consumers are riding now. Everyday real estate professionals use mobile applications- email, text messaging, maybe access to your local MLS.
What mobile applications are you using to reach consumers and get your inventory and brand name in front of your market?
Today I wanted to spend some time exploring the mobile market and how real estate professionals can participate more easily in this upward trending opportunity. Here are the top 7 tips to find your mobile mojo.
1. Be Informed About Mobile Marketing
Mobile search is increasing at a fast pace. According to a recent study by the Kelsey Group, "... local searches 
make up about 28 percent of mobile searches....That figure will grow to about 35 percent by 2013."
Listen to this Podcast from Local Search News in which Steve Espinosa and Mike Boland discuss mobile local search.
2. Go to the Source of Mobile Marketing Information
The Mobile Marketing Association
Want to keep up on mobile marketing trends, methods and best practices? The Mobile Marketing Association is an association of members who are "focused on the potential of marketing via mobile devices". Sign up for the MMA's Mobile Messenger monthly newsletter and peruse their articles and case studies sections.
Mobile Marketer
A great news resource for mobile marketing. Sign up for the daily newsletter and learn about what corporations across industry lines are doing to brand themselves via mobile marketing.
3. Make Your Listings Mobile
There are many products available for mobile real estate listing searches. Many involve consumers entering SMS (short message service) codes from a rider on a house for sale sign. I have chosen three services which seem to be of equal value to both the consumer and the real estate professional for ease of use and amount of information able to be sent and received.
Mycityphone.com- Application that allows buyers to receive property information and photos via a cell phone.
Kurio by MostHome- Allows home buyers to search real estate listings from their mobile phone by location, street address, agent name, or MLS number.
Mobile Agent by CellSigns- Buyers send the property information to mobile agent and they receive a return message with property details and photos on their mobile device.
4. Test and Tweak Your Website for Mobile Performance
Use browsercam.com to test your website's performance and see what it looks like on a mobile device.
I was surprised with the number of real estate website providers that there weren't more marketing mobile compatability. I found three website providers that clearly specialize in providing mobile website solutions,
5. Make Your Blog Mobile
Creating a mobile version of your blog is pretty simple to do. Once you have done this make sure to advertise it to bring traffic to your mobile blog.
Here are some mobile choices,
6. Use a Mobile Tool
On Mother's Day my siblings were talking about how they LOVE Google Text, well at least the ones who don't have an IPhone. Curious I probed a little at dinner and then googled it when I got home.
Google Text is a great FREE application to find local stuff. You can use Google Text to check local listings, weather, forecast, sports scores, movietimes, stock quotes. You can even use it for translation.
Here's a great article on Google Text and the Google Mobile Home Page.
While you are at it, check out 1-800-GOOG-411- A free 411 Service. It's Suuhhweet.
7. Follow Mobile Marketing Visionaries
You can remain a leader and follow great industry visionaries. The EconSM: Social Meets Mobile Conference is being held at Mission Bay Conference Center in San Diego CA on May 14th from 10-5:45 p.m.
Can't make it...no worries- follow @econsm on Twitter and look for #econsm hashtags on May 14th.
Use the top 7 tips and start finding your mobile marketing mojo. Do you have a mobile marketing tip to share? Please express yourself and write about your mobile marketing mojo in the comments below.
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