You, The Storehouse, Wins The Day

Real Estate Agent with Keller Williams Realty 0575737

StorehouseYou are more valuable than maybe even YOU know. Well that will be our little secret for now. With clients of Realtors or others in the housing industry often thinking of being do it yourselfers, you need to have them self discover all they don't know that you bring to the table.

You, The Storehouse, Wins The Day.

Just think of all you have, real estate knowledge of contracts, neighborhoods, home values. Then the myriad of relationships with everyone that can grease the skids making for a smooth transaction.

When clients see how extremely valuable you are and all you bring to bear to get them into their dream house or get their house sold in a timely manner for the most possible,

                                        Why wouldn't they use you?

You afterall are not this isolated single real estate agent with no knowledge, or computer information, or book background, or no associates. You have all that in spades, times a thousand as a minimum. Craft your listing presentation or discussion with buyers or investors to make sure they clearly know your talents and abilities. Do they know about the school districts? Do they know the HOA fees? Do they know what the house next door sold for? Do they know that the Seller Disclosure form requires info on smoke detectors and fire extinguishers now depending on the state? Do they have a mineral rights attorney they can give you the name of? Who quickly are some inspectors, mortgage advisors, appraisers, title companies, painters, and termite control people, not to mention even recommended house cleaners?

Never underestimate your value of everything you are to a client. When they get it, YOU will be the one they call on. The scales will be tipped in your favor.


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Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Gary, how true. I am always surprised to have clients say that they will be calling me for answers to questions because I know everything. LOL, rather makes me giggle.

Great post!

May 13, 2009 01:23 PM #14
Sharon Richards
Kirsten Realty Tampa Florida - Tampa, FL

Gary - I agree with you and my last three clients have been 1st time home buyers which needed alot of help.  In fact, I am helping one with picking out paint colors. 

May 13, 2009 02:13 PM #15
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional


I like this post, and I like to have the opportunity to highlight my abilities. That has always worked for me!

May 13, 2009 02:48 PM #16
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Gary:  You are so right.  We have sooo much to offer when we really dig in and help our clients.  Heck, one called me the other day, since, as she said, "I know everybody," and asked who a good family doctor in the area was.  Brought a huge smile to my face that she trusted me enough to recommend a doctor to her.

May 13, 2009 03:02 PM #17
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Gary...At one point I mentored an agent so I was very aware of how much she had learned.  After being in real estate for a while she questioned how much she knew.  When I began to list the wide of range of knowledge she offered her clients she realized how far she had come.


May 13, 2009 03:51 PM #18
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

If I were just now getting into real estate I would be overwhelmed at all we have to know on a daily basis. Now I'm training a new agent and it's hard to give her everything she will need when it took me 6 years to get here.

May 13, 2009 04:28 PM #19
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

There are some that are too confident and others that lack the confidence they need.  Real Estate is interesting that your performance is really based on the belief in yourself.

May 13, 2009 04:57 PM #20
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR

As a newer agent, I can underscore Lizette's comment for certain :). Amassing the skills and team is quite a challenge, but so worthwhile!

May 13, 2009 11:01 PM #21
Dana Wilkinson
Connect Realty, The Woodlands, TX - The Woodlands, TX
Broker-Your TX agent for The Woodlands-Spring-Conr

Sometimes we fail to realize how much we do bring to the table, as it has become routine.  Good post for helping us "remember". 

May 14, 2009 12:25 AM #22
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I might have been one of them that continues to undervalue myself. It might be part of my growing up that Dad says, I'm never good enough. A "B" is a fail and an "A" is the only acceptable outcome. I have to relearn alot for myself. Thanks for pointing this out.

I will go out and pat myself on my back today. Thanks for the nudge.

May 14, 2009 12:30 AM #23
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Provide value and benefits!  Thanks for the reminder Gary.

May 14, 2009 01:58 AM #24
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Once people realize what you are capable of, and how much you can help them, then they quickly see your value.

May 14, 2009 02:46 AM #25
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I have one Client who gets a lot of business because I told him to get a copy of all the CCRs for the communities in his farm. He did. Some cost money because he was not an owner. It was worth it. Now when a Client has a question, he just pulls out the CCRs and finds the answer. His Clients think he is the coolest because even the listing agent can't provide such service.

May 14, 2009 03:11 AM #26
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Knowledge is power and makes us look good. 

May 14, 2009 03:51 AM #27
Sandy Shores FL Realtor®, Melbourne Real Estate
M & M Realty of Brevard Inc. - Melbourne, FL
Brevard County Real Estate, Florida's Space Coast

Gary, We learn so much in and from the real estate business. And you are absolutely correct we are a storehouse of wealth and knowledge to our clients. Great post! 

May 14, 2009 04:28 AM #28
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

And yet another timely post. I received an email from a potential seller telling me they're going to try selling their house on their own for a few weeks. Ouch. I hope they realize sooner rather than later the value you speak of.

May 14, 2009 04:47 AM #29
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Knowledge + experience = smoother closings.  With so many pieces to put together to just get to a closing it's not a part time job.  But some folks just have to learn that lesson on their own.  Once they do - they'll be back. 

May 14, 2009 05:09 AM #30
Carol Culkin
Reece & Nichols - Leawood, KS
Overland Park

Gary - Great post.  I actually have a first time buyer who is gettign way too much info from out of state relatives and it's clouding the process. She keeps questioning the procedures. Why this, why that, but the brother in-law told her this and the father told her that. I have had to remind her that I am the real estate professional who is licensed here in NY state. I hope she eventually gets it. I have so much value too offer her, if only she would stop listening to others and appreciate that I am the professional.

May 14, 2009 03:12 PM #31
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I think it's extremely important to do a great job present our value proposition, and I think you've brought up several great ideas.

May 14, 2009 04:36 PM #32
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Gary, thanks.  You made my DAY!!!  I feel so much I always do after a couple of reads of your blog!!!

May 15, 2009 02:39 PM #33
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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