My last post told you all about how to create a fan page on Facebook. Oddly enough it can be really hard to find exactly where you can create a page, once you have a login to this popular social media site. In my last post I provided you a quick link. Check it out if you still haven’t created your Page.
To those of you who have created your Page and are now ready to move to the next step, let me first commend you for your efforts! I know this can be scary…but don’t worry! It’s FREE and the only way to truly goof up is to not do anything! Keep in mind that your goal in developing a social media marketing campaign is to keep it professional, build networks and cultivate relationships that will ultimately turn into business leads.
The first thing you need to do is look over your info section. Make sure that you have filled everything out entirely. You don’t have to give everything away but make sure that it at least provides your contact info and where you work. If someone is interested in getting in touch with you, this is where they’ll look so make sure it’s all accurate and up to date.
Secondly, you’ll want to check your settings and information. At the top left hand of the page, there is an ‘edit’ link. Within the edit section, you’ll find settings, wall settings, mobile, discussion boards, events, information, notes, photos, video, wall and more applications. To edit any one of these sections, click the small pencil icon to the right and then select ‘edit’.
- Under “Settings”, make sure that under “Published”, the “Published (publicly visible) is selected. Once you have “published” your fan page, it will become visible to other users.
- Under ‘Wall Settings” you can change the default view for fans and control who posts to your wall. This is where you can control who can post what to your page.
- “Mobile” allows you to publish your status updates via mobile phone for when you’re on the road. Once you get comfortable with Facebook, this can be a great way to let people know your status updates quickly. You have to have a carrier that works with this service so check your service plan.
- “Discussion Boards” allow you to get a conversation started about topics of importance or interest. This can be a great tool for you to get some valuable feedback from your clients. You set the topics and promote the discussion.
- “Events” is a great feature. This is a fantastic way to get the word out about any event you have coming up. Post open houses, grand openings, social gatherings, real estate seminars and more. If you send emails out to clients about events you would like to attend, make sure you post them to your fan page as well. Once you create the event, you can promote it to your fans through Facebook. Your fans are sent the info and they can even RSVP to it.
- “Information” is where you can manage the information settings on your page. This is where you can add your website, picture and basic info.
- “Links” provides you the ability to determine who can post links to your fan page. You can post websites, blogs, videos, and songs, as well as content on Facebook, like profiles, photos, notes, groups, and events. You can allow all fans to post links or only allow admins. This is your decision.
- “Notes” allows you to share information through written entries. You can tag people you know in these entries and others can leave comments. If you want to write an article about something important, or perhaps you want to write a thank you to a recent client, you can use this feature and then tag that person. They will get an email that they are in that note and can go right to it on your page.
- “Photos” allow you to upload your own personal photos to your fan page. In my opinion, photos are a really great way to gain interest in your fan page quickly. People like to look at photos online. Once you upload them, you can add comments and tag other fans in them. The photos are also posted in news feeds of your fans, which can get their attention and encourage them to take a look (which drives them to your page). You can create your own albums and then share them with others. If you go to an event, take photos of that event. If you have a property that is especially enticing, create an album for it. I’ll have more ideas to share about how to use this great application in future posts.
- The “Videos” section allows you to post, record and send videos to fans. This is a great way to generate interest, as videos can be extremely viral. Viral means that others will see it, then forward it to their friends, who forward it to theirs, and so on. If you have a video of a community or property, this is a good place to include it.
- Your Facebook “Wall” is the open forum where you communicate with your fans. It’s the best place to interact with them through comments, posts, insights and more. Think of your wall as your customizable bulletin board where you can post interesting bits of information. The best part about the wall is its interactivity between you and your fans. With it, you can share information and not only become an information resource, but obtain valuable feedback for your business.
That wraps up the overview of your new Facebook Fan Page. In the next week, take a look at all of the features of your page and get familiar with them and how they function. If you’re interested in learning more about social media and Facebook, please follow my blog. Next week I will be starting a new blog series, “50 Ways to Use Your Fan Page”. It will be a five week series that will provide you with 10 unique and creative ideas each week on how to use your fan page in business networking. If you’re interested in getting started but feel stuck on what to do next, you’ll want to check back each week. I hope to get an interesting discussion started on how we can all use this fantastic media to cultivate new and rewarding relationships.
If you use Facebook and feel it has been successful, I’d like to hear from you! Let me know how you have used it in your business to help promote yourself and your services.
Until next time, Happy Socializing!