Yesterday I called a Realtor and with the way I’ve heard people talk about the market, I was surprised when they didn’t answer the phone begging me to get in to their office to buy or sell something.
But, instead I got
this agents voicemail.
During this voicemail, I was getting the sales pitch then I heard it,
this
agent was doing it all wrong, the last thing I heard was please visit
my website
www.hisdomain.com.
WHAT? Send them to your
website? I already found you and 90% chance it
was
because of the internet, that is why I was calling you,
why on earth
would you
send me back there. This agent was completely missing the point of
having a website.
A website or blog is there to get the phone to ring in the first place! It isn’t a place to send them after they have called you and got your voicemail. They are ready to talk to a human, answer the phone and convert them in to a client this second!
This Realtor also was forgetting that the websites main function was to get their name and e-mail, I went to the website and saw nothing, nothing to help capture this internet lead that should have been a phone lead, you sent them back her already.
So, stop driving potential clients to your website if they are already trying to contact you via the phone, but you still need to drive traffic to your website to get the phone to ring, not the other way around.
George Paukert, "Mr. Real
Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: george@roadtowealth.com
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