Staging is more than a few toss cushions

Home Stager with Creative Touch Interiors

A lot of people are under the belief that staging a property for sale is adding a few toss cushions, making a bed or hanging a few pictures.  It is this plus a whole lot more.  It is about showcasing the property to its best potential.  It is about changing the property from a home to a product.  It is about presenting the property so that it will inspire buyers.  It is about showcasing your listing in the best possible light.  It is an extension of you. If it looks amazing, you look amazing and isn't that what it is all about?

Last week my associate Sonya MacDonald and myself staged a bungalow in Richmond Hill, ON for Mike Sheehy of Remax Unique.  The homeowner did all her homework from the consultation, so that she was ready for us when we arrived.  Although she lived in the house, she didn't have any living room furniture, her dining table was too big for the space and so was the furniture in the family room.  We brought in rental furniture, some accessories and used her existing family room furniture down in the basement.  What a transformation.

Since curb appeal is very important I had suggested to the homeowner to add some red mulch to her garden. She checked with her lawncare service and although they could put the mulch down they wouldn't be able to do it until the end of the week.  Pictures were at 4pm that afternoon, so off to the garden centre we went and purchased 12 bags of mulch.  Once we returned home I proceeded to put it in the gardens.  Now although I did not quote in the time to do this, I did it because it is about getting the job done and done right.  The homeowner couldn't beleive how lovely the garden looked after I put down the mulch.  Her comment after we finished the garden and the inside was "maybe I don't need to move".  Another happy client.






Comments (1)

John Helfrich
Re/Max Hallmark Realty Ltd. - Toronto, ON

A great article Kelly. Staging is a complicated and strategic process. I've learned that there are no 'cookie-cutter' plans that fit every home or situation. You always take the time to get to know your client and figure out what the 'big picture' is before you give advice on what to do. All of my clients have profited from your staging expertise.

Jan 18, 2012 01:47 AM