In Search of... Alternative Business Models

Education & Training with Sell with Soul

Lookin' to interview some Active Rainers who run or work under an Alternative Business Model structure in their practice of real estate.

What's an Alternative Business Model? You tell me! I'm open to any and all non-traditional methods of running a real estate business. Flat-fee, MLS-only, exclusive buyer brokerage, consulting-by-the-hour-or-job, fee pre-paid, buyer rebates, high-end luxury service, seller-option menu of services...

Be assured - NO ABM BASHING will be tolerated! This is a ABM-friendly zone ;-]

Let's talk!



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Tina Allen
Exit Realty Tri-County - Mount Dora, FL

Hi Jennifer-  I have to are the very reason I found Active Rain a couple of years ago before activating my license.  I was just doing some research on what to do, because as you know....the school doesn't really teach that.  I found many articles and stumbled upon Active Rain....vwa laa!  Thanks!  At that time I was with a Realogy brand.  I have recently switched to Exit Realty...and I love it!   After hearing their business was a no brainer for me.  Exit is becoming the fastest growing real estate company across North America.  It's like Wal-mart......every agent helps build the company and gets a piece of the pie.  A lot of people don't understand it....but after some research....they see it's pretty amazing.  Thanks again for being such a big part of my first couple of years.

May 14, 2009 11:11 AM #1
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

This is a good topic for a discussion. I think a lot of new alternative business models will come out of this changing market. My goal is to take my business 100% online. I want to be able to handle the entire transaction from first contact to closing via the Internet. My ideal transaction is to never talk to the buyer and seller.

May 14, 2009 11:21 AM #2
Robert Vegas Bob Swetz
Las Vegas, NV

Sounds interesting to me, keep us up to date!

Vegas Bob

May 14, 2009 01:20 PM #3
Dianne Deming
RE/MAX Realty Group - Rehoboth Beach, DE

I can't imagine conducting my business without talking to and meeting my buyers, but everyone has to find his or her own style.  My team opts for going above and beyond with superior service before, during and after the real estate transaction.  It is a people-centered, personalized program that means extra work for the agents, but we do develop some pretty cool relationships and many referrals...not every time, but often enough to make it worth it.

May 14, 2009 03:01 PM #4
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Hi Jennifer, we are starting to explore the auction market . I have a Realtor working for me and when we talked about this, as she was the driving force behind it, She asked how do we make money? My answer was we charge a fee. Silence in the room as all the light bulbs went on. So we are in the early stages but fee for services as they realte to auctions are something we are going to explore and I think do

May 14, 2009 11:36 PM #5
Anja Kerstens
Coldwell Banker Residential Brokerage - Morgan Hill, CA
GRI, CDPE, CHS, ASP, Selling Silicon Valley Real

I don't know if we practice the "alternative business model" but we definitely don't pressure any of our clients.  When we host open home, and we do that about every weekend for our listings, we don't require sign-in or other contact numbers.  We feel that if the buyer is impressed with our knowledge they will contact us again.  We try not only to sell the home but also the community.  

May 15, 2009 12:23 PM #6
Kathleen Ann Pacheco-Corbett
(FIRST Exclusive Buyer's Office Providence-RI) - Providence, RI
Realtor, RI-MA, CEBA, Master, e-Pro, ABR, ABRM, GR

Jennifer our company has an alternative business model. We used to have a traditional real estate company prior to 1991, when we decided to make our entire company an Exclusve Buyer's Office. We do one side of the transaction with the buyers as our clients. We have no regrets from making this decison back when it was unheard of to only represent buyers. We were the first in RI to have an EBO.

May 15, 2009 03:34 PM #7
Georgia Emmett-Hudleston
Xcellence Realty - Gulf Breeze, FL
Gulf Breeze, Pensacola, Pace, Milton Realtor

I would like to hear more about this subject.  It has always been of interest to me.  Thanks, Jennifer.

May 21, 2009 04:23 AM #8
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Georgia - Me, too! I've scheduled a teleseminar on the topic for August 1st... it's part of my Summer of Soul package.

Kathleen - Wow - 1991! That must have been really revolutionary for the time! I'd love to hear more - shoot me an email.

Anja - Well, I'd say that's definitely NOT the norm! An approach after my own heart.

Charlie - I've been hearing more and more about auctions. Keep me posted, okay?

Dianne - that's how I've always run my business and besides being a profitable model, it's certainly more fun that way, doncha' think??


May 21, 2009 05:14 AM #9
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