"Don't Throw Out the Baby with the Bath Water!" Balancing Your Marketing

Real Estate Agent with Fathom Realty West Sound WA State 52404

Don't Throw Me Out!With all the hype and hoopla about using blogging and social media to promote/grow your business, there is a tendency for many to ignore or neglect the more tradtional, time-honored methods of generating revenue.

Let's be very clear on something - blogging and social media ARE NOT the magical purple pill that will solve all your business woes or put you on the road to financial freedom. They are simply more marketing tools at your disposal that can be used in conjunction with your past methods.

Now, it could be argued that a steady, consistent habit of posting to your blog and implementing various social media strategies can be a more effective, efficient use of your time, and produce greater results than many traditional methods. But that shouldn't mean that your forsake such 'old school' tactics altogether. If you've had good success, for instance, from calling on 'Expired Listings,' then by all means, keep on calling. If you generate a steady stream of Buyer Clients by holding 'Open Houses,' knock yourself out!

One of the primary purposes of blogging and social media is to expand and enhance your SOI (Sphere of Influence) digitally, and to engage/foster meaningful contact/interaction.

However, don't allow 'screen' time to rob you of valued 'face-to-face' time, or keep you from performing other marketing activities. Nothing should ever replace the value of making personal contact. Be disciplined in your approach to blogging and social media. Block out very specific time slots during your day for contributing to your blog and to engage your sphere through social media/networking. When the time is up, move on to other tasks.

By balancing your marketing efforts, you'll be able to enjoy the contiuned succes of what is 'tried and true' as well as begin to implement new ways to further grow your business.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Christianne O'Malley
Dickson Realty - Reno, NV
Exceptional Service - Delivering Results in Reno!

You are so spot on! There is no secret to success. Every option must be used to build a well rounded foundation for anyone's real estate business.

May 16, 2009 02:00 AM #62
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

We should also remind ourselves that rather than be obsessed with social media and blogging, we need to stop and sell real estate to pay the bills.

May 16, 2009 02:21 AM #63
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

I would retitle the blog "Twitter Schmitter". While a great tool, social media is no substitute for knowledge, experience, and FACE TIME.

May 16, 2009 03:05 AM #64
Valerie Spaulding
Windermere Peninsula Properties~Allyn~Belfair~WA - Belfair, WA
Allyn-Belfair-Hood Canal-Local Expertise!

Very true Rich - nothing can replace the good ol face to face. I think that some have lost their persective and fallen a little bit into a "trap" losing sight of "back to basics" and giving up on what was working for them in the past. A lot of it comes back to the "mighty" dollar and marketing as well.  I try and use AR and blogging in ADDITION to not necessarily in replacement of my other tools in my tool box that work. Until I see it replace something truly in return - my old marketing still stays and works. Have a great weekend!

May 16, 2009 03:13 AM #65
Ann Cordes
Century 21 Randall Morris and Associates, Waco - Waco, TX
Home Ownership is Not a Distant Dream

I try to multi task by posting a blog and commenting on blogs while doing floor time for a couple of hours. Better than sitting there twidling my thumbs waiting for the phone to ring!

May 16, 2009 04:33 AM #66
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Balance and diversification are so key and seem like they will be for us to succeed in this business.

May 16, 2009 04:47 AM #67
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Wonderful points, also in line with what Steve Hoffacker said in his post.  The best producer of leads is you - get out and talk with someone.  I know that my time allotted gets used up by glitches, etc. and I often times don't get what I want to get done.  People/lead generation should come first.

May 16, 2009 05:23 AM #68
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Hi Rich - What great, balanced advice.  It does seem that some get caught up in Social Media without thinking of the end goal: lead generation.  Social Media is an adjuct tool, not the objective.  Thanks for the post.

May 16, 2009 06:20 AM #69
Wynne Achatz

Whew Rick, what a mouthful. It goes back to the same old addage B in Front of the public and your audiance as much as possible. The internet is a great enhancement to any marketing plan - but not beginning nor the end. As a real estate professional we need to be there for our clients, Be visable and proactive. Calls now every week or two just to see how they are are very important to them. Thanks for writing such a great post.

May 16, 2009 07:24 AM #70
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Amen!  Gotta get the balance right . . . leadership, teaching, belly-belly meets, blogging, microblogging, handwritten note cards, glossy post cards--all small pieces of the big pic.

To twist that famous line from the Wizard of Oz, pay attention to the woman behind the curtain! ;)

Candice (followin' the YBR)  

May 16, 2009 08:00 AM #71
Bo Kociuba
McGraw Realtors - Mustang, OK
Realtor - Mustang, Yukon & OKC Metro 405-812-1572

Rich - how true...we are always in pursuit of something new and magical, however, the old one is always true...GET BACK TO BASICS...Great post and reminder to all of us...I also like Missy's statement that online should enhance not replace...

with smiles,


May 16, 2009 12:51 PM #72
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Hand in hand.  I went to a car show today, took pictures and handed out cards.  What did I say to everyone?  Go to my blog...  Go to my website.  They work together, and still the most effective way to get the word out to the perfect people is to talk to them...

May 16, 2009 02:27 PM #73
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940


Here it is 12:10 am and I am captured by the computer...of course I can't call my neighbor because he is in bed sound asleep and my other neighbor is on his third 6-pack...and I am sure most of my sphere of influence does not want to hear from me right now.  That is the advantage of computers...they never sleep...the disadvantage of computers is...they never sleep.


May 16, 2009 05:15 PM #74
Andrew Rios
Palm Springs, CA

I would have to agree that most agents and realtors today get caught up in the social media craze and everything attached to the computer that they put less emphasis about open houses/mailing/ meeting with people face to face.

May 16, 2009 07:04 PM #75
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Gracious Rich...

In our market the 'old school' marketing still works. We've added Blogging as just one more thing that helps to generate leads that we can pass down to our Buyers Agents. We also use Blogging for our Sellers and short sales. We are firm believers that our marketing dollars and time needs to be well rounded. I would be so upset if BB kept our eggs all in one basket. If he did, I'd have to shoot him in the butt with my beebee gun :)


May 17, 2009 02:51 AM #76
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

There are so many ways to market. I think the biggest challenge is finding the right plan for me, stay focused on it and give it the time it needs.

May 17, 2009 01:49 PM #77
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Yes there are a ton of things to do and a ton of things that work.  I'm trying to figure it out.  That is why I spend so much time here.

May 19, 2009 05:37 PM #78
Michael Barrow
Keller Williams Realty - San Diego Metro - San Diego, CA
Realtor, San Diego CA Real Estate

Thanks for the reminder...It's sometimes difficult to keep that balance.

May 25, 2009 02:50 AM #79
Kelsey Barklow
Hurd Realty - Johnson City, TN

Great reminder, Rich. Nothing beats actually talking to your prospects/SOI/etc. face-to-face. A smile goes a long way too. Thanks for the good post.

May 25, 2009 07:52 AM #80
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Lead generation is the fuel for the engine and Sphere of Influence is a key ingredient in the fuel.

Dec 01, 2010 02:27 AM #81
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