With all the hype and hoopla about using blogging and social media to promote/grow your business, there is a tendency for many to ignore or neglect the more tradtional, time-honored methods of generating revenue.
Let's be very clear on something - blogging and social media ARE NOT the magical purple pill that will solve all your business woes or put you on the road to financial freedom. They are simply more marketing tools at your disposal that can be used in conjunction with your past methods.
Now, it could be argued that a steady, consistent habit of posting to your blog and implementing various social media strategies can be a more effective, efficient use of your time, and produce greater results than many traditional methods. But that shouldn't mean that your forsake such 'old school' tactics altogether. If you've had good success, for instance, from calling on 'Expired Listings,' then by all means, keep on calling. If you generate a steady stream of Buyer Clients by holding 'Open Houses,' knock yourself out!
One of the primary purposes of blogging and social media is to expand and enhance your SOI (Sphere of Influence) digitally, and to engage/foster meaningful contact/interaction.
However, don't allow 'screen' time to rob you of valued 'face-to-face' time, or keep you from performing other marketing activities. Nothing should ever replace the value of making personal contact. Be disciplined in your approach to blogging and social media. Block out very specific time slots during your day for contributing to your blog and to engage your sphere through social media/networking. When the time is up, move on to other tasks.
By balancing your marketing efforts, you'll be able to enjoy the contiuned succes of what is 'tried and true' as well as begin to implement new ways to further grow your business.
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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood, or e-mail: firstname.lastname@example.org