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Rome Georgia Staying ahead of the market

Real Estate Agent with Keller Williams Realty Northwest

Many  of you have heard the term "Staying ahead of the market". A phrase my broker has repeated to me on many occasions.  I actually got to put this into action for a second time and the results were great.

This past week I took a listing for a short sale. The seller was put in this situation due to job loss and the economy. After depleting their funds and not being able to recoup from job loss , he was forced to put his home up for short sale. Meeting with my seller and contacting the mortgage company, I put the home on the market on Thursday. Now the area the home is located is one of the much sought after areas in our County. I received a call on Friday morning at 8:30 from an agent wanting to  show the house to her buyers that she has been working with for three years. Finding a home in this desirable area with all the requirements the buyers were looking for in a home is not easy considering the price range they were seeking. I told her the seller wasn't completely moved out and the house was not show ready, however, she did not mind as long as she could show the property.

I priced the home way ahead of the market for this area. The last home I had listed in this area was under contract in 10 days and closed in 30 . And this house was not a short sale, they were ready to sell and priced accordingly. My broker believes in  helping agents to stay ahead of the market ,training us to get there . In getting us there, it is up to us as agents to convey this to the sellers.

My seller was anxious to sell , the mortgage company does not want to have empty property and the buyer has found their home.


Angelia Garcia
Pure Realtors - Dallas, TX

So they viewed it and feel in love with it?  Great job.

May 16, 2009 03:12 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations. Hope you are able to get lender approval and have an early settlement. We are still finding that too many short sale contracts fail to reach settlement.

Follow me on Twitter: http://twitter.com/roykelley

May 16, 2009 03:25 AM
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

Good for you, but you didn't menion just "how" you were ahead of the market here - did you price the house lower or higher than current market in that neighborhood?

May 16, 2009 03:44 AM
Sharon Collins
Keller Williams Realty Northwest - Rome, GA

Yes I did price the home ahead of the others in that area, but with lender approval before I did. The lender is Wells Fargo.  I have found when it comes to Loss Mitagation that if you reach the right person it does goes much smoother when dealing with a short sale process. This home is in great shape and based on current market analysis, the price is very competative compared to the other homes that are for sale in the area.

May 16, 2009 04:29 AM