We all know the big names, and many of us started (or are still with) one of them. It just seemed to me, most folks do not care. So we started Get Us A Home Realty, after all, that is what we do and it's easy to remember, what future value is there in Frank Orlando Realty? Ugh. That said, a friend of ours is retiring, her brand is her name, no takers.
My sister lives near by and has been in the business longer than I have. For 3 years I told her, let me hold your license, no monthly fee, you only pay a percentage if It's my lead. No, she said, I feel comfortable with the big company name I'm with. At the end of the year her fees were $10,000+, YIKES!
In these times, many agents are making changes, and 2 months ago she asked if I would hold her license, sure, come on board. Jodi gave her enough leads to have her covered up for a while.
She said, you know, nobody has asked what company I work with, as a matter of fact some only mention it when they see it on a contract. I'm sure there are folks that are driven to the big firms, but, for the most part, whats in a name anyway?