These MLS photos are JUST WRONG! I think my head is going to EXPLODE!

Real Estate Agent with Keller Williams Realty Coeur d'Alene AB37665

I was minding my own business doing an MLS search of high end homes for a prospective luxury buyer client.  There are some nice homes on the market, and in the million dollar plus range there is high inventory and some great deals to be had in the Coeur d'Alene area real estate market. 

The luxury home niche happens to be my speciality.  I love those big, beautiful homes and estates.  LOVE to market them, promote them and strategize with their sellers on the profile of the most likely buyer, and how to go about reeling him in.  My associates laugh at me, say they would much rather have 5 homes priced at $200K than one home priced at a million, because their five homes will sell before my one.  Well, yes, they do have a point. But I just laugh back and tell them that I can't help myself. 

I was clicking on the details of one local home for sale, priced at $2,700,000.  A very nice home indeed.  I clicked on the photos and as I scrolled through I ALMOST FELL OUT OF MY CHAIR!  The photos are so WRONG!  How can an agent who is savvy enough to land such a listing be so dumb about what constitutes an acceptable marketing photo?  And how can a seller, sharp enough to own a $2,700,000 house, not be aware of how incompetent his agent is and how bad his marketing photos are.  HELLO?????????  These photos would be unacceptable no matter the price of the home, but for a multi-million dollar listing it is OUTRAGEOUS!

It just makes no sense.  I know from working with affluent sellers that they really hold one's feet to the fire to perform.  They are used to running companies, hiring and firing employees and holding people in their employ accountable for a high level of performance.  I just don't understand how it is possible that this home is on the market being presented to the public this way. 

Yes, that is a guy sitting in the chair....



Look honey, room to throw lots of junk around.







Would it really have been too much trouble to flip on the lights and move that pile of papers out of the picture?????




And the icing on the cake is this one.  The one that really, truely, makes my head feel like it is going to explode!  Can somebody PLEASE PUT THE TOILET SEAT DOWN!!!!!!!!!!!!!!!!!!!!!!!!!!!












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Janna Rankin Scharf provides a superior level of real estate service to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit for area information and to search for all homes in the Coeur d'Alene Multiple Listing Service. 

No matter how grand or modest your real estate dreams may be, you can turn to me in confidence.  Give me a call today so I can  be of service to you!

Janna Rankin Scharf AB, GRI, CLHMS, PMN, SFR  208.651.9700

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Hella Mitschke Rothwell 10/08/2011 12:02 PM
  2. Evelyn Johnston 10/08/2011 04:33 PM
  3. Not a real person 10/08/2011 04:50 PM
  4. Beverly Femia 10/09/2011 05:18 AM
  5. Yvette Chisholm 10/10/2011 10:19 AM
  6. Ron Marshall 10/15/2011 11:20 AM
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Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

I think I see ones like these on short sales, sometimes these are your only options on really messy short sales.  Still I dont think I would actually post them in MLS.

Oct 08, 2011 05:29 PM #22
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Those photos are funny, hard to believe that they are included in the MLS. Makes me wonder what the photos that got rejected look like.  :)

Oct 08, 2011 06:00 PM #23
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I see more bad pictures in the MLS than good ones!  Great post-- I found you through Russel-- Best,  Kathy

Oct 08, 2011 07:00 PM #24
Joanne Louise Stevens
Keller Williams Realty Los Angeles-Brentwood - Los Angeles, CA
Realtor - Serving Brentwood and Surrounding Cities

I can't believe the listing agent posted such horrible pictures.  For a luxury home, I would have hired a professional photographer.  I would have politely asked the seller to clean up the place.  I'm sure that the home would have looked great professionally staged.  Maybe the seller did not have a chance to review the pictures prior to the listing agent loading them in the MLS?  I can't believe a seller would have approved those images.

Oct 08, 2011 07:35 PM #25
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Since this was one of Russell's blasts from the past... can you tell us if this house ever sold?

Oct 08, 2011 08:12 PM #26
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Janna, i am always amazed why a seller of a high priced home does not check the lack of a virtual tour or the lack of professionally done pics on their home...this is crazy!  They don't deserve to sell the home truthfully...

Oct 09, 2011 12:22 AM #27
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Wow. I can't believe it either. This is one of the worst examples I've ever seen. How much work would it have been to make the small changes you suggested? The agent is obviously clueless and yet, he has this listing. Looks like he stepped in the proverbial ****.

Oct 09, 2011 01:18 AM #28
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Janna- I came here thanks to Russel.  As I've said before, when I want a chuckle, I often head to the MLS photos. 

Oct 09, 2011 01:45 AM #29
Donna Malone
Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS
Homes and Property for Sale Nova Scotia

Janna, Those photos are definitely unexpected. Marketing any product requires putting your best foot forwad. If this is the best foot, I wonder what the other foot is like.

Oct 09, 2011 01:52 AM #30
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Janna, You've asked the question I always ask which is why isn't the seller as upset as I am bout the hideous representation of their home?  I DON'T GET IT!!  Wroth a reblog Janna!

Oct 09, 2011 05:03 AM #31
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Came from Beverly's reblog. The funny part is that these agents do not do it intentionally. They just don'[t get it.

But how come they are not fired is beyond me

Oct 09, 2011 05:26 AM #32
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

Janna, great points that I sometimes don't understand why everyone doesn't know them!   This is definitely worth a reblog : )

Oct 10, 2011 10:16 AM #33
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Janna - You still haven't told us the ultimate fate of that house...

Oct 10, 2011 10:35 AM #34
Judith Sinnard
SMARTePLANS; Houston, Texas - Houston, TX

Oh my, my, my ... I don't think I've ever seen a home listed in that price range around here without professional photography.  There IS plenty of "attitude" in the photos ... the "up yours" kind of attitude...I'm guessing its a foreclosure and access to the site was controlled? or rules/times for photography were controlled? .. the ole "you may get it at the end of the month, but before then its still mine and we're playing by my rules -- knock yourself out, take all the photos you want" schtick --- or the agent sincerely believes snapping photos with their cell phone is going to work out well in promoting this property and also attracting future luxury listings???   Oh my, my, my....

Oct 10, 2011 11:36 AM #35
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

Thanks all of you for your comments.  I don't know the ultimate fate of the house, it was so long ago I don't even remember the address or who the agent was. I was relatively new in town at the time... I guess I could do a search of that price and see if I could pull it out of the MLS history.  When I get a few minutes...

Oct 10, 2011 12:26 PM #36
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

OK, curiosity got the best of me...  It was cancelled in July of 2009 after 170 days on market.  The current owner is Washington Trust Bank.  There has been no other listing activity so it appears that this home is part of the mysterious shadow REO inventory we hear so much about.  Interestingly, the current assessed value is still over $3M which means in 2009 it was a bargain.  It sits on a lot of acreage above the river.... 

Oct 10, 2011 12:36 PM #37
Bridget "Mortgage Mama" McGee
Corridor Mortgage Group 410-960-2061 - Baltimore, MD
Maryland Mortgage Mama NMLS#196068

Janna, It is a wonder that agents who provide this lack of professionalism when marketing a property aren't being sued for incompetence.  This property was probably skipped over more than a few times when being reviewed on the MLS.   Once it finally goes on the market as an REO someone is going to get one heck of a bargain!

Maryland Mortgage Mama

Oct 11, 2011 05:50 PM #38
Rodney Mason
On Q Financial - Atlanta, GA
FHA 203(k) & HomeStyle Renovation-AL,FL,GA,TN

Its not surprising that it didn't sell and later went into foreclosure.  I do wonder how many sellers actually look at their own listings to see exactly how their listing agent is presenting their home to the buying public.

Oct 15, 2011 11:26 AM #39
John M. Scott
BRE # 01442690, Scott Keys Properties - San Francisco, CA
Broker / Owner San Francisco Bay Area

Yep, Janna, shoulda known it was a house in trouble. But that's still no excuse to hire a bad agent. And that toilet seat thing. I can't even begin to tell you how many naked toilets I've seen on the MLS. 

Oct 15, 2011 11:29 AM #40
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Janna - I stopped by because of Russel Ray's Golden Oldies Blog. Hum, definitely looks like a homeowner in trouble. There just has to be more to the story. 

Oct 23, 2011 10:50 AM #41
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