Last week, we kicked off the Summer of Soul Seminar Series with a panel discussion on how to maintain your sanity running a household AND a real estate business. It was a wonderful show and I'm deeply indebted to my guest speakers for their participation. Erica Ramus, Loreena Yeo, Nishika Jones, Eden Jordan & Deb Odom Stern - THANK YOU!
I wish I could simply provide a transcription of the program here, but I guess you kinda had to be there. In lieu of said transcription, allow me to summarize some of the highlights...
Tips & Strategies & Thoughts & Ideas from the Moms
Refer, refer, refer. If you don't have time to learn a new market or situation (e.g. short sales), just refer it to someone who does. No shame in that.
Playground time - No reason not to combine business and playtime. While it's not appropriate to assault the other mommies (and daddies) with an elevator speech, you can certainly take advantage of the opportunity to network.
Circuit training & time blocking - Tackle tasks in small chunks and be pleased with yourself upon completion, even if the task seems relatively minor. Break down big projects into smaller blocks that can be accomplished in 15 minutes or less.
Get the kids on board - Pay your children a "commission" at your closings to help them understand the realities of your business and how important their contributions are. If they help around the house or behave properly when they accompany you on showings, etc., they will be rewarded when you are rewarded.
Keep family happy so they'll support your business - It's tough to keep your spirits up if the family is unhappy with your career. They need to feel like a priority, or they'll likely resent your business. Which is very bad for your morale!
You'll attract like-minded clients - REALTOR Moms tend to attract clients who are understanding of their situation. In fact, your Mommy-hood might be an incredible bonding factor with many of your clients.
Don't use kids as an excuse - Conversely, if you work with mostly executive-types, your struggles with Mommy-hood may not be appropriate conversation material. If you have a family event on your calendar, it may be best not to share the details of your prior commitment when your client requests your presence during the event. Just say "I already have a commitment at that time; how about 4:00 instead?"
"There's no such thing as a real estate emergency" - There are no true emergencies in real estate. If you have to let calls go to voicemail or can't deal with a problem right away, the world will not stop turning. Accepting this will give you peace.
Get help - There's no shame in asking for help when you need it. Make it a priority to have reliable child care (with backups in place) as well as a go-to guy or gal in your office for times you need last-minute help.
To bring kids along or no? The crowd all agreed that it's probably best not to bring children on appointments, but that sometimes it can't be helped. As mentioned above, it might result in a bonding moment with a client. This is where your children's understanding of the importance of behaving well, is, well, important!
There was a lot more, and here are a couple of blogs written by our speakers after the show:
Thanks to all who participated and attended!