To Summarize our REALTOR Moms' Brilliance...

Education & Training with Sell with Soul


Last week, we kicked off the Summer of Soul Seminar Series with a panel discussion on how to maintain your sanity running a household AND a real estate business. It was a wonderful show and I'm deeply indebted to my guest speakers for their participation. Erica Ramus, Loreena Yeo, Nishika Jones, Eden Jordan & Deb Odom Stern - THANK YOU!

I wish I could simply provide a transcription of the program here, but I guess you kinda had to be there. In lieu of said transcription, allow me to summarize some of the highlights...

Tips & Strategies & Thoughts & Ideas from the Moms

Refer, refer, refer. If you don't have time to learn a new market or situation (e.g. short sales), just refer it to someone who does. No shame in that.

Playground time - No reason not to combine business and playtime. While it's not appropriate to assault the other mommies (and daddies) with an elevator speech, you can certainly take advantage of the opportunity to network.

Circuit training & time blocking - Tackle tasks in small chunks and be pleased with yourself upon completion, even if the task seems relatively minor. Break down big projects into smaller blocks that can be accomplished in 15 minutes or less.

Get the kids on board - Pay your children a "commission" at your closings to help them understand the realities of your business and how important their contributions are. If they help around the house or behave properly when they accompany you on showings, etc., they will be rewarded when you are rewarded.

Keep family happy so they'll support your business - It's tough to keep your spirits up if the family is unhappy with your career. They need to feel like a priority, or they'll likely resent your business. Which is very bad for your morale!

You'll attract like-minded clients - REALTOR Moms tend to attract clients who are understanding of their situation. In fact, your Mommy-hood might be an incredible bonding factor with many of your clients.

Don't use kids as an excuse - Conversely, if you work with mostly executive-types, your struggles with Mommy-hood may not be appropriate conversation material. If you have a family event on your calendar, it may be best not to share the details of your prior commitment when your client requests your presence during the event. Just say "I already have a commitment at that time; how about 4:00 instead?"

"There's no such thing as a real estate emergency" - There are no true emergencies in real estate. If you have to let calls go to voicemail or can't deal with a problem right away, the world will not stop turning. Accepting this will give you peace.

Get help - There's no shame in asking for help when you need it. Make it a priority to have reliable child care (with backups in place) as well as a go-to guy or gal in your office for times you need last-minute help.

To bring kids along or no? The crowd all agreed that it's probably best not to bring children on appointments, but that sometimes it can't be helped. As mentioned above, it might result in a bonding moment with a client. This is where your children's understanding of the importance of behaving well, is, well, important!

There was a lot more, and here are a couple of blogs written by our speakers after the show:

How to be an effective Mom/Dad by Loreena Yeo
REALTORS are Moms, too! by Nishika Jones

Thanks to all who participated and attended!


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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

My wife is my #1 assistant.. .I can't believe how much she accomplishes everyday. .I love her!

May 18, 2009 11:42 PM #1
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Thanks for the summary.  I am so bummed I missed the original discussion.  Guess that is what being a Realtor and mommy to a 3 1/2 month old daughter means. 

May 19, 2009 01:24 AM #2
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

I know this might be off the topic of your post, Jen.... but I recently sent MANY e-mails out to potential clients in my 600 person database that have had their listing notifier in my website expire......

I told all of them that I was extending the notifier for several months, just in case they were still looking for a home and forgot to extend the notifications themselves.

I was e-mailed back from one person saying she is so happy I did that and she is still looking to move to Florida....

Keeping in touch with your SOI is Paramount, isn't it, Jenn??

God bless you, lady!!



May 19, 2009 02:04 AM #3
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Good morning JA!  I wouldnt say I use the kids as an excuse, but I think it is important to remind your clients that you are human too, and that you have a family.  I have often said that I would rather have dinner with my kids and that is often a trigger for people to be more available when they realize you are juggling "life" and business just like they are.

May 19, 2009 02:48 AM #4
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR

Hey Jennifer,

I also am a bit bummed that  couldn't tune in on the original discussion. The stuff you and your associates put on is the best!

Thanks for sharing here...

May 19, 2009 02:56 AM #5
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

I am taking exception and wonder if Realtor Dads deserve the same consideration? Realtor parents maybe the way we should go with this

May 19, 2009 03:08 AM #6
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Charlie - Yeah, yeah, yeah... except that we didn't have any Dads volunteer to speak... so all the brilliance delivered was from Moms...

Bill - thank you! Doing these seminars is one of my favorite things.

Rob - It's probably a fine line. Some parents handle it well; others just look scatterbrained!

AH - Good for you! And thanks for the blessing...

Kim - Yep... duty calls...

Fernando - HOW SWEET!

May 19, 2009 03:15 AM #7
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

It would be hard to bring the kids on the appointments.  I take em with me a lot, but I do think that a line needs to be drawn.

May 19, 2009 04:08 AM #8
Lisa Spalding
Casa Latino Four Corners, REALTOR, CDPE - Longwood, FL

Great summary on balancing work/family.  Wish I could have listened in on the seminar.  :)

May 20, 2009 01:35 AM #10
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I was a pleasure to be alongside the super-moms in the discussion. Thanks for thinking about me.

May 21, 2009 02:09 PM #11
Sheila Kennedy
J29 Project - Rochester, NY

What great information.  While not a realtor, I certainly can identify with much of what is written.  Thanks for the recap - great points were made!

May 22, 2009 02:59 PM #12
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Jennifer Allan-Hagedorn

Author of Sell with Soul
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