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Stagers Unite

Home Stager with Setting The Stage, LLC

As in any industry, it is important to stay current and compare notes.

Since several of us finished our staging certification several years ago, we constantly stay in touch to keep up with the important issues that surround our industry and what is going on.

We are not competing with one another, but assisting each other in new stategies, presentation skills and better teaching techniques.  Some might say, what does a stager have to teach, and the answer is very simple.  It is our job to help teach the realtors how to explain to their clients the importance of what home staging can do for them.  The benefits are numerous, and they need to be educated.

Realtors who believe in staging are the same realtors who sell more houses, and reap the rewards of their commissions.  Some realtors feel so strongly about staging that they will pay our fees.  What better way to tell a client how strongly you feel than to lay out the funds yourself.  I applaude these realtors, and hope that many more see the benefits and can reap the rewards.


Linda Pollock

Setting The Stage LLC






Shoshana Shay
St. Pete Realty - Treasure Island, FL

I do think that buyers have no imagination. The seller who sees all the possibilities in where they live has to understand that buyers will not. That's what stagers are for :)

May 18, 2009 03:36 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Linda,

Good info and I like your attitude. Next to technology I think staging has been one the positive influences in our market place today.

May 18, 2009 03:47 PM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Linda, Good post. Thanks for sharing.

Best - Sash

May 18, 2009 07:34 PM
Linda Pollock
Setting The Stage, LLC - Tenafly, NJ

Thank you for your comments, and I do agree with all of you.

With the real estate market at its current condition, sellers have to be more creative and willing to make their home stand out from the others on the market. 

Many think that "staging" is expensive, but it is the best money they will invest in their biggest investment, their home.  A "staging" consultation and report can be as little as $200 in some areas and as high as $500 in others.  The actual "staging" itself is then the homeowners choice to either do it themselves from the report, or to hire the Stager to complete it for them.  I also bet that most do not know that many Stagers offer mini "stagings" for approximately $400.  I can tell you that the fees are well worth it, and the results of selling the home will be rewarded.

I have gone through the MLS and looked at some of the photos and virtual tours that are shown.  I am amazed at what some of the homes look like, and that anyone would want to have their home viewed in that condition.

The question is, how do we, the Stagers, teach Realtors and Homeowners that "staging" should be done before all homes are placed on the market?

Please help this Home Stager know...

Thanks for your help

Linda Pollock

Setting The Stage LLC





May 18, 2009 11:58 PM