FaceBook Works... but it's a lot more complicated than you think!

Real Estate Broker/Owner with Better Homes and Gardens Real Estate 43° North

I have spent the past few weeks learning how to use FaceBook and I have to say - IT WORKS! Facebook is now the number 1 referrer to my brokerage site! But - there are a few things you should know about using Facebook that I have recently learned:

1) Make Lists! Remember those photos from college? Yep - they are just waiting to get posted on your FaceBook page for all your business associates to see (don't worry - there are worse photos of them running around!). It's easy to make different lists for Business Associates, Friends, Family... and that way each list only sees what you want them to...and not those embarrassing moments! It's easy to do - in the upper left menu click on the "+create" link and your off on your adventure of separating everyone you know out into nice easy to manage groups!

2) Make a page for your business. This is easy to do and will help your friends understand what you do for work. FaceBook is a social networking tool on steroids - but having it all on one page can get overwhelming. Create a page for your business and invite your clients and colleagues to become a fan. Fans of your business page then will receive regular updates about your business on thier Facebook page... and guess what - their friends see your updates too! This is called WORKING YOUR SPHERE OF INFLUENCE... and you can do it in your bathrobe!

3) UPDATE, UPDATE, UPDATE! It's easy to do... find a news story with positive news? Post it to your Facebook page and share it easily with everyone you are networked with. Did you pour over market statistics all night and you found the bottom? Declare it on Facebook!

4) Promote your FaceBook profile. This is the single most important part of the puzzle. First - you need to email a link to your new profile to your entire database so they either network with you - or at least they know your on the cutting edge of social media! Next - promote your FaceBook profile in all of your marketing - put it on your flyers, add it to your email signature... promote, promote, promote!

So, that's what I know so far. There is lot's more to learn in FaceBook - but I can tell you this - what I have done so far has made a significant difference in the traffic to my site! I've connected with clients and I've connected with people from 4th grade - it's amazing how small the planet is getting! Enjoy the connections!

Click the image below to check out our page - BECOME A FAN!


43 Degrees North Real Estate
Jeff Martel | Broker / Marketing Director
7400 West State Street, Boise Idaho  83714
Voice  |  208.860.3696
Fax  |   888.452.5257
Main Brokerage:
New Homes: http://www.NewConstructionBoise.com
ActiveRain: http://activerain.com/blogs/jmartel

Comments (9)

Heather Chavez
Second Self Virtual Assistance - Caldwell, ID
Real Estate Virtual, Assistant (928) 692-3235

That's quite a bit of work you got there, Jeff.  By the way, I went on your Facebook page and became a fan.

May 18, 2009 04:44 PM
Patrick Schutte
Flex Realty - Prescott, AZ

Thanks for sharing.  My Facebook page started as personal and then some of my business collegues joined and then some customers...hard to balance the content for them all, but I use Facebook for more personal stuff and my blog of strictly business content.

Thanks again!

:) PS

May 18, 2009 04:48 PM
Sherry Scales
Austin Texas Homes, LLC - Leander, TX
Realtor, for Austin, TX and surrounding areas

Oh great! I am over at Facebook trying to trade my husband for chocolate right now!  Don't have any takers either....

May 18, 2009 05:23 PM
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


Great information. I really took some great stuff from this post to use.

May 18, 2009 05:24 PM
Nevin Williams
Fairway Independent Mortgage Corporation - Cary, NC
Senior Mortgage Advisor

Damn you beat me to it!  LOL   

May 18, 2009 05:36 PM
Eilean Foster
Keller Williams Realty Atlantic Shore - Egg Harbor City, NJ
Real Estate Agent

I have heard from many people just how much the LOVE "Facebook"!

As I can't even get them to reply to repeated emails requesting that they correct the spelling of my name......I am not a fan!  Just another example of how "technology is wonderful - WHEN it works!"

May 18, 2009 09:37 PM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

My best friend has the most successful facebook marketing campaign I have ever seen.  I have been reluctant to utilize it for marketing because I hate to call every person I ever met a 'friend'.  I prefer to keep my distance between my business and personal I guess and feel that using facebook for both blurs the lines a little bit.

May 18, 2009 09:41 PM
Billie Hillier
http://702IsHome.com - North Las Vegas, NV
Savvy Home Realty Solutions

Facebook can be a very powerful resource for gaining referrals - be sure to set up a fan page to separate business and those college photos Jeff mentioned.

May 20, 2009 06:19 AM
Arpad Racz
Altas Realty - San Jose, CA
408-252-0976 - www.aracz.com - Cupertino and Bay A

Looks good Jeff. Just liked your page.


All the best,



Jan 25, 2012 10:57 AM