J. Alane's Fine Lingerie

By
Services for Real Estate Pros with Goodtree & Co., Inc.

Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in Garage Band.

Video is truly the most powerful of marketing tools. And it has become more affordable than ever. Contact us if you have a great television idea for your brand.

Comments (5)

Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

Looks great. It is hard to believe that you put that together with such a minimal amount of equipment. Nice job. Kinda makes me with that I wore a bra!

May 19, 2009 07:08 AM
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Thanks Mark! We edited with Final Cut Express (v 1.01) on an old G4 laptop (with half o0f the RAM dead). The key is preparation.

Read more about how we shoot no-budget video in our blog.

May 20, 2009 05:31 AM
Ray Lane
OpenHouseHD - Salt Lake City, UT

In today's web world especially, the equipment is becoming less important, and the vision more important.  I purchased a Canon HV30 HD camera for real estate videos (this is the one Canon sells as a companion to their semi-pro cameras).  I have pretty much retired my much larger, more expensive pro camera in favor of this great little cam.

One point though, this doesn't apply to audio, that still needs to be recorded with good equipment.

May 30, 2009 04:20 PM
Hal Goodtree
Goodtree & Co., Inc. - Cary, NC
Web 2.0 for Business

Hey Ray - If we're talking mic jack in, I completely agree. The quality of the audio on miniDV is great - 48k.

Last time I did a traditional commercial shoot, the sound recordist charged $545 for the day plus $200 for equipment (mics and such). The digital backup was another $345 a day :o

Our company goal is to make broadcast quality programming on a micro-budget and teach others how to do it, too. Read more about our approach to video in our blog.

Jun 01, 2009 09:40 AM
Ray Lane
OpenHouseHD - Salt Lake City, UT

Yes, I mean a mic plugged into the mic input, not a sound recordist.  :)

There are some great and inexpensive wireless mics like the Samson U-series and others.

Jun 01, 2009 05:29 PM