I have put up this post with one single goal in mind: to help YOU get what you want out of your real estate business and to share some of the secrets that have helped me get the most out of mine.
I've broken this down into the 5 Rules for marketing your business online. If you have suggestions for more OR you have questions or comments, please add them at the bottom of this post.
I sincerely WANT your feedback. (I'm giving away a free copy of the Real Estate Rocket Fuel Training Course for the best comment posted on my BLOG!)
So here's my 5 Golden Rules for marketing yourself, your listings, and your business on the internet:
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Golden Rule #1: Get Your Mind into the
GIVING Mode - the cornerstone of it all
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Now here is the *KEY* difference between me and the
majority of people out there.
The way people's brains are traditionally engineered
is as follows..
"If I give you money/my time what are you going to
do for me"
And this mindset goes deep into everything we do in
our daily lives from..
Getting a job - what are my benefits, my perks, my
salary
Dating - I'll take you out for dinner if you spend time
with me, if I gain favour with you
Now think about this for a moment...
What happens if you were to do the opposite?
When I take people out to eat I don't say
"Please give me money for the food"
When I had a great bunch of people round for
a Crawfish Boil event, after I didn't say "Please give
me $50 a head"
I focused solely on ONE thing only..
To make sure people enjoyed the day and to
give back to everyone.
To have fun, to network and to chill out.
And to pig out on some amazing food...
So if we revert back to the question..
After the event I had people asking "Well
was it worth it - do you think you will
get anything out of it?"
I can safely say now that if I ever need advice,
have a question on a contract, or just want some
new ideas to make a new marketing plan, those
who attended my event would bend over backwards to help.
You gotta program your mind to GIVE!
Help people get more out of life, and trust me
it will come back 100 times over.
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Golden Rule #2: Break the Rules, Decide what
YOU want to do, set a date, and then DO IT
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The trap that most people fall into is the "Next week
I'm gonna do this, next month..."
Everyone is guilty of this. Including myself!
For the last few months I've been meaning to add
2 more videos and 4 more books to our 21st Century
Agent's Toolkit...
I've been reading a lot about
‘incremental' steps to success.
To lose 10 llbs you must lose the first lb first.
To make a million dollars it all starts with the first
$1.
To get 50 listings, first you have to get one listing.
It's a very simple philosophy but incredibly
powerful!
For example if you want a to set up 50 blogs to capture
leads on the internet, you can start
smaller. Just set up one blog and get it to the
top of Google. Later - set up one more.
You see the point.
We all have to start somewhere, so aim and PLAN
to start your own lead generation and set a starting date.
Stick to it as closely as you can.
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Golden Rule #3 - Follow the right people and
learn from real life mentors
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I've always had a very simple philosophy in life.
"Follow the people that are successful in what you
want to achieve"
For example if you want to learn how to invest
in property, listen to someone who has done it
over YEARS the hard way, made mistakes and
learn from their advice. I only listen to
people I trust 110%.
There nothing more I hate than ‘fly by nighters'
who try to claim they are an expert in marketing
but really don't have a clue and are just trying to
empty your wallet.
I have 3 different "online marketing gurus" that I follow.
These guys take down several million a year in
their businesses. They are, to me anyway, the kings
of the online marketing and sales process and I've seen
their numbers with my own eyes.
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Golden Rule #4: Be Willing to invest in yourself and
take action on what you learn.
------------------
Over the recent months I have purchased..
- Commission Blueprint by Steve Clayton and Tim Godfrey(great course on using PPC ads)
- STORY by Robert McKee
- Product Launch Formula by Jeff Walker - Just a pile
of rubbish but very entertaining (Just kidding
Jeff's stuff is really on the cutting edge and worth
every penny)
Here's the most important lesson to
take away..
Even if I put the material in my computer
watch it and think "Whoah that's cool Jeff
how you used that blog to get 400 new leads″.
IT WILL NOT MAKE ME A SINGLE PENNY!
You need to take action on what you learn
and implement it in your business and systems.
If you buy a course, a book, or take a training class,
learn the stuff and THEN TAKE ACTION.
Which leads me on to the ULTIMATE lesson..
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Golden Rule #5: Take responsibility for your actions
and answer to yourself
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This is one thing that REALLY bugs me.
And it's probably the #1 difference between
people who are successfully selling homes and
those that seem to get no where and never even start.
When you buy a new product or guide or take a
class...
You need to take action and use/read/watch the
item you have just purchased to get a result.
It doesn't matter if it doesn't work.
In fact the scary thing is nearly all successful
real estate agents try things that DONT work!
But they take responsibility say "Ok cool -
I've tried that it didn't work so well so lets move
on"
Rather than the attitude "Nothing ever
works for me - I can't do this"
Even at 15 years old I always told my
school teachers "I am going to be really good
at something".
They laughed and thought I was crazy.
But I took responsibility for myself and what
many thought was nothing more than a
pipe dream turned into reality.
Because I accepted the consequences of my
actions and when things don't work out,
I held my head high and kept going.
I hope you've enjoyed the
Five Golden Rules of marekting your real estate business
on the internet and got something good out of it
COMPETITION TIME TO WIN a FREE Copy of the upcoming
Real Estate Rocket Fuel DVD Course I'll be releasing soon.
It's a very space limited ‘Complete Online Marketing Course'
in DVD format that was recorded live at the most recent sold
out class I did and I'm sure you will love it!
If you've enjoyed my blog post then
comment on my BLOG and let me know...
1) What you liked most about it...
2) What action YOU are going to take in
2009 to achieve your personal real estate goals?
I will select someone in my next blog post
as the lucky winner
Wishing success and health to you and your family
and talk to you all soon!
Take Care,
Mike
p.s. you can post a comment here but the only ones that will be entered into the contest are the ones posted on MY BLOG
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