Marketing is a Key Factor in the Sale of Your Property -

Real Estate Agent with Better Homes and Gardens Rand Realty

Marketing is a Key Factor in the Sale of Your Property

A World Class Real Estate Broker, Right in Your Hometown.


Hiring a real estate agent to find a buyer for your home is serious business and I'm sure you've given it much thought. If all that was needed to do to sell a home was to put a sign on the front lawn and enter information into the Multiple Listing Service (MLS), real estate agents would have a very easy job and so would sellers. Today especially, a marketing plan and promotion strategy are critical to attracting buyers to a property and ultimately to the sale of the property. 

And that's where merchandising strategies come in. Have you ever noticed displays in the retailers store windows of the products they sell? This is merchandising. Retailers spend a great deal of time making sure their products look appealing to consumers so they catch their attention and encourage them to have a look. These same principles apply to selling your home. We need to merchandise it to make it as appealing as possible to prospective buyers.

We would like you to begin exploring the process of selling your  home. Here, you learn about Better Homes and Gardens Rand Realty and find answers to common questions about selling your home. The home selling tools here and in our Home Sellers Guide help you understand the steps you must take to have a successful and stress-free home selling experience. Now that the technology age is here, we've found many new ways to reach out to potential buyers through our exclusive combination of print, broadcast and Internet media. We call it our Multi-media Marketing Campaign, and it gives each of our listings the maximum exposure available anywhere.  
Rand Realty's regional marketing centers are located across the region, providing a solid stream of buyers moving into the area.
For assistance with any of your real estate needs, please contact me by email, phone or visit me at my office, whether it's to get started on helping you realize your goals and dreams, or just to ask a question - no pressure, no hassle, no obligation - just a friendly conversation. I would welcome the opportunity to make a difference for you.
Anthony Stokes Pereira
Office: (845) 770-2188
Cell: (845) 538-7021
Fax: (845) 624-7137



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