Sign, sign, everywhere's a sign...

By
Real Estate Agent with Century 21 Results Realty

Real estate listings need a sign.  They all have one, right... or at least most...  But there is one problem with the ubiquitous real estate sign... it is boring!

I don't like "normal"

I like EXCEPTIONAL...

Real estate signs aren't an exception.  I have long been tired of the same ol' signs...  so I decided to do something about it.

I needed an EXCEPTIONAL sign.

So... I looked for a solution.  A sign that would stand out.  I wanted something that would give an interested buyer a reason to stop and actually take a look.

1033 Constitution Way Sign
< 1033 Constitution Way Sign
590 Baltimore Ave Sign
590 Baltimore Ave Sign >

I think this is a pretty good solution.  The idea is to get a buyer out of the car... maybe even to take a picture of the sign. 

Of course, as with all marketing, it will be tweaked as time goes by to be even more effective. 

And as always, I'd love your feedback!

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Topic:
Home Selling
Location:
Georgia Gwinnett County Lilburn
Groups:
Almost Anything Goes
Posts to Localism
Building Your Niche
Celebrating Free Enterprise
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Tags:
marketing
seller
business of real estate

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Rainmaker
643,145
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Wow, so you are making an actual sign for each listing.  I know that my signs are kind of pricey.  How much is it costing to do this?  Just curious!  I do think it is a great idea!!

May 23, 2009 03:37 PM #1
Rainmaker
575,553
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

Interesting thought but how long does it take to have one generated for the listing?

May 23, 2009 03:52 PM #2
Rainmaker
637,633
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

What are the signs made of? Who makes the signs for you? Is that a fence post you have it on? How long does it take to install the sign?

I like it but I'm curious.

May 23, 2009 04:11 PM #3
Rainmaker
3,129,675
Richard Weeks
Dallas, TX
REALTOR®, Broker

Lane,

Definitely not your typical sign.  I like it and wish I had the talent to make something like that myself.

May 24, 2009 01:46 AM #4
Rainmaker
122,554
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Lane, I could imagine it in a high end area where there are many custom features, but it doesn't seem to be cost effective for lower end properties.  You might get some listings from folks that want the special attention ... thats a good thing.  I hope they get noticed.  It is music to my ears when I hear people tell me, "I see your signs all over town" ... they are distinctive yet all the same.  Best of luck and don't stop innovating.

May 24, 2009 03:01 AM #5
Ambassador
890,930
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Thanks everyone - The signs are a bit of trouble... but I think that to be a top performing agent we need to step up every part of our game. 

May 24, 2009 07:08 AM #6
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