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Sign, sign, everywhere's a sign...

By
Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

Real estate listings need a sign.  They all have one, right... or at least most...  But there is one problem with the ubiquitous real estate sign... it is boring!

I don't like "normal"

I like EXCEPTIONAL...

Real estate signs aren't an exception.  I have long been tired of the same ol' signs...  so I decided to do something about it.

I needed an EXCEPTIONAL sign.

So... I looked for a solution.  A sign that would stand out.  I wanted something that would give an interested buyer a reason to stop and actually take a look.

1033 Constitution Way Sign
< 1033 Constitution Way Sign
590 Baltimore Ave Sign
590 Baltimore Ave Sign >

I think this is a pretty good solution.  The idea is to get a buyer out of the car... maybe even to take a picture of the sign. 

Of course, as with all marketing, it will be tweaked as time goes by to be even more effective. 

And as always, I'd love your feedback!

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Comments (6)
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Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Wow, so you are making an actual sign for each listing.  I know that my signs are kind of pricey.  How much is it costing to do this?  Just curious!  I do think it is a great idea!!

May 23, 2009 03:37 PM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

Interesting thought but how long does it take to have one generated for the listing?

May 23, 2009 03:52 PM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

What are the signs made of? Who makes the signs for you? Is that a fence post you have it on? How long does it take to install the sign?

I like it but I'm curious.

May 23, 2009 04:11 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Lane,

Definitely not your typical sign.  I like it and wish I had the talent to make something like that myself.

May 24, 2009 01:46 AM
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Lane, I could imagine it in a high end area where there are many custom features, but it doesn't seem to be cost effective for lower end properties.  You might get some listings from folks that want the special attention ... thats a good thing.  I hope they get noticed.  It is music to my ears when I hear people tell me, "I see your signs all over town" ... they are distinctive yet all the same.  Best of luck and don't stop innovating.

May 24, 2009 03:01 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Thanks everyone - The signs are a bit of trouble... but I think that to be a top performing agent we need to step up every part of our game. 

May 24, 2009 07:08 AM
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