I am sure a lot of you Loan Modification Leads Buyers will be having this question . Even a lot of Loan Modification Lead sellers might also be thinking as to how to position there leads as exclusive loan modification leads and charge a premium for it.
I will try and put in few of my experiences and thought process in answering this question ,but i m sure that there can be a lot more insights which can be shared by my peers in the industry who can enhance the quality of the answer.
Honestly ,there cant be a totally exclusive lead in the real-estate industry ,because anybody who is looking for buying a home ,or wants to refinance or wants to modify his loans ,wont just contact one company or fill up a form on a single website ,as he needs various inputs to take a decision on his valuable asset of his life (his Home).So if any lead company is assuring you that they would provide leads which only you would have access in blatantly false.
What is possible though is,they are providing you the leads as an exclusive only.Meaning they dont sell those leads to any broker.
Another simple fact which should tell you about the truth about exclusive leads is the price they are being sold for .
A average cost of generating a Loan Modification Leads after deducting the return costs and bad leads cost is anything around 40-50 USD.This is the total cost to the lead company to generate a single viable lead.Add another 20-25% as profit margin and the cost goes upto 63 - 65 USD. Similarly if they want to sell it 3-4 times ,its costs would be anything around 18-25 USD .So any lead company which is wanting to sell a exclusive loan modification leads below 50 USD is actually bluffing away.So pricing of the loan modification leads should give you a fair idea about the exclusivity of the lead.
Another imp factor to check for exclusivity of loan modification leads is to check their lead generation process ,most of the telemarketing companies normally use rehashed data which again brings down the exclusivity of the leads.
Im sure there are more ways to check exclusivity ,and i encourage my peers to write their valuable comments
thanx
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