There seems to be a lot of confusion about what is, and what is meant by a virtual office website (VOW) and an internet data exchange (IDX) for real estate websites - so I thought I might shed some light on the subject.
An IDX is the actual MLS data exchange so you can display listings on or through your website (the IDX takes the data feed from your local real estate board and puts it into a format that can be displayed).
A VOW is the actual contact management system that once someone registers to access your IDX is placed into for your follow-up and management. Another way to think about it is that once someone signs up to your VOW - they have stepped into your virtual office.
Comments(4)