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Keep It Simple

Real Estate Agent

Keep what simple? Keep your conversations with your clients simple. Effective teachers convey information accurately and clearly, and if we follow this guideline, we will avoid complicating matters.

One important requirement is that we use plain language (what I call the Queen's language) because using unfamiliar terms much of what we say may be lost, or what we say may be unintelligible. Abilities vary of course, even if some of us are highly educated there is no need to us big words to explain simple termsor speak over the heads of the client. How can we teach with simplicity?  man and woman facing each other

To teach with simplicity , we must also be careful to avoid overwhelming the client with too much information all at once. What works is the consideration of our client. What is the level of their understanding? How much of the housing market do they known? We may have interesting details about real estate, but overwhelming our client will only confuse and turn him or her away.

Simplicity is a key to understanding so simply focus on what is essential to get your point across and your clients will appreciate you more.



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Comments (12)

Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Dee; I use the KISS formula.   Keep It Simple Sally.

May 25, 2009 12:34 PM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Excellent point. And a great reminder to us all. Sometimes I catch myself using acronyms (MLS, CMA, etc.) and have to step back and, like you say, restate what I'm saying in simple terms.

May 25, 2009 12:40 PM
Kellie Fitzgerald
Kellie Fitzgerald - Chiricahua Real Estate - Pearce, AZ

Great post Dee,  thanks for reminding us of something we all need to remember.  It's so easy to slip into "realtor speak" and leave our clients wondering what we're talking about.  By keeping everything we say as simple and "Queen's Language" as possible we are doing our best work for our clients as well as for ourselves.

May 25, 2009 12:42 PM
Sylvia Perreault
Immo-Succès/Realty Success - Montreal, QC

The less you talk the more they have to talk! So you receive more information's to better serve them!

Great post Dee!

May 25, 2009 12:44 PM
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Great lesson I also think there is something to say about .. slowing down and listening

May 25, 2009 12:45 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

There is so much to know as a first time home buyer.  It is overwhelming to them to know all that we know in the first week.

May 25, 2009 01:46 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Clients can become overwhelmed when you review the process and the market.  The KISS principle is the best one.

May 25, 2009 01:51 PM
Nannette Hilliard
Exit Professional Real Estate - Monroe, WI

I agree. I feel I get there trust sooner when  I keep it simple.

May 25, 2009 02:03 PM
Ron Bridges
ERA Wilder Realty, Inc. - Sumter, SC

Great reminder.  Especially the part to know your audience.  We all learned in speech class to know your audience and speak to them so they understand. 

May 25, 2009 03:40 PM
Dee Mayers
Covina, CA
San Gabriel Valley, CA

My blog is a reminder to all of us me included, to watch our vocabulary, and if we have to use unfamiliar terms we will explain, slow down, and not rush through the information especially to those not familiar with real estate terms (first time home buyers comes to mind) and let our clients needs and abilities take the pace.

Thanks everyone for your added input.  I've learned something new today, keeping it short and sweet is the "Kiss Formula".

May 26, 2009 05:16 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

This is a powerful point.

It's showtime! Client is audience and we are the players. They usually don't want to know EVERY mundane detail behind the scenes.

Too much extranneous or specialized info will overload the client and that's when they are liable to bolt.




Aug 31, 2009 01:02 PM
Dee Mayers
Covina, CA
San Gabriel Valley, CA

Hi Candace,

Layman terms please, that's what I say when I don't understand the techno babble!  Thanks for the visit, keep in touch my fellow libber/rainer.

Sep 01, 2009 09:12 AM