Keep what simple? Keep your conversations with your clients simple. Effective teachers convey information accurately and clearly, and if we follow this guideline, we will avoid complicating matters.
One important requirement is that we use plain language (what I call the Queen's language) because using unfamiliar terms much of what we say may be lost, or what we say may be unintelligible. Abilities vary of course, even if some of us are highly educated there is no need to us big words to explain simple termsor speak over the heads of the client. How can we teach with simplicity? 
To teach with simplicity , we must also be careful to avoid overwhelming the client with too much information all at once. What works is the consideration of our client. What is the level of their understanding? How much of the housing market do they known? We may have interesting details about real estate, but overwhelming our client will only confuse and turn him or her away.
Simplicity is a key to understanding so simply focus on what is essential to get your point across and your clients will appreciate you more.
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