I'm sure you've heard the infamous ABC's of sales from the scene in Glengarry Glen Ross - when Alec Baldwin is slamming the sales force with a string of memorable quotes starting with "Put down that coffee - coffee is for closers ," followed by "Get them to sign on the line which is dotted !"
He then points to the chalkboard where he's written "ABC - A= Always; B= Be; C= Closing.
Can you imagine how delightful it would be to be around someone who is Always Closing? Or, to BE that person who is? I suppose it comes naturally to some; but to those to whom it does not, BLECH!
But it occurs to me that the Always Be Closing mantra is a beautiful sentiment if applied in the proper situation.
In our business, a real estate closing is the goal of what we do. Not only because it's when WE get paid, but it's also payday for the mortgage broker, the title company, our own broker, the home warranty company, the county tax assessor... all sorts of people and businesses benefit from a real estate closing! Not to mention (duh), the buyers who realize their dreams of home ownership, the investor who will soon be hiring contractors and home stagers and property managers and someday, maybe YOU to sell the home again, and the sellers who can breathe a sigh of relief that they can move on with their lives.
Yes, a closing is a beautiful thing.
So, I propose that we real estate agents Always Be Closing . No, not sales-pitching everyone to death, but rather - getting our buyers and sellers to the closing table!