How To Explain the Value of Home Staging to a Seller - Especially when a COST is involved!

Home Stager with Home Staging 101 DVD - How-to sell your home for more, fast!

I'm always surprised when speaking to a Realtor to hear 'Well it's expensive to Stage' so I wanted to take a moment to help Realtors understand that Home Staging rarely if ever costs a seller anything.  Let's start with the obvious.


1.  Home Staging has proven to have a return on investment in many surveys and reports.  Just ask the people at 20/20 or CBS News or the countless others who report the findings.  You can also turn to Home Gain for surveys conducted with Realtors who found that Home Staging provides a 150% return on investment as well as sell in less time.  Just think, a seller can actually make money with this smart selling strategy.

2.  Sellers receive more for a staged home verses an unstaged home.

3.  Staged Homes sell in less time.


Despite all of these important facts let's really break it down to plain numbers, after all numbers don't lie and they go a long way in getting to the point.  So here are some numbers you can chew on.


Let's say a Home Staging is as expensive as $10,000.00.  WOW!... your thinking, that's a lot.  Not really, but stay with me anyway.  Let's start with a 1M dollar listing.  Don't worry, I'll take that list price down in just a bit.


The mortgage payment on $10,000.00 with today's current interest rates is about $58.16


So we have all studied the Art of Negotiating and this is where a Realtors value can truly shine.  Let's say your the listing agent returning a counter offer to a buyer's agent.  Let's say the offer price first placed by the buyer on the 1M dollar listing is only 800K.  In this market, that is likely.  So back and forth they go, seller and buyer making their way to a meeting of the mind.  Now there's a much smaller spread between asking and offering.  Do you think it's possible the buyer, who obviously wants this home, is really going to march off and discontinue negotiating if a seller stands firm on his final offer plus the 10K he paid for staging.  Not likely, when you can use your negotiating skills to convince the buyer's agent that $58.16 a month should never be a deal breaker.


So let's say the house is worth less then 1M and maybe it's 800K or 700K or 400K or 300K or get the point.  Is $58.16 per month going to break a buyer's bank.  Of course home staging for properties of lesser value is equally less in cost.  Let's say with the 300K dollar listing the cost is 5K.  The monthly mortgage payment for 5K at today's interest rates is $29.08 and again, it's not likely that this will cause a buyer to not purchase the home.


So let's now get to the real point.

1.  Staged Homes Sell for more then homes that are not and that's a fact.

2.  Staged Homes sell in less time saving a seller monthly expenditures and that's a fact.

3.  Sellers can include the price of the staging during negotiations with the help of their skilled Realtor.


How expensive is Home Staging?  Well, more to the point how expensive is it not to stage a home?  A whole bunch more!


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Posted by

Lise Desormeaux

Host of Home Staging 101

Founder and President of RMR Atlanta

Real Estate Marketing Results


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Susan Romanello
A1A Realty & Development Inc - Palm Coast, FL

Great information, certainly worth a try.  Sometimes the sellers will just not give an inch tho, but you make some great point.  I have found a consignment shop that will "sell" the furniture to the realtor, and then take it back on consignment.  you lose some money, but think of it as a house gift for the seller~

Jun 29, 2009 05:23 AM #1
Krisztina Bell
Virtually Staging Properties - Atlanta, GA
Virtually Staging Properties

There is always a cost involved when it comes to marketing a vacant home especially when you want it to show its best and stand out from the competition.  But I realize that it is a tough economy out there and everyone is on a budget these days!

Hence, my husband and I came up with a new form of staging a vacant home in today's market and NOPE it is NOT CAD design but our patent pending Virtual Staging service. My husband and I started a 3rd entity to our staging business here in Atlanta to help those agents and sellers who begged us for any other economical option to get there vacant home in marketable condition to sell!  We listened and we now offer our patent pending Virtual Staging service to agents not only in Atlanta but nationwide!

  Our Patent-Pending virtual staging service will help drive traffic to your vacant property ...Because without traffic, it may never sell!  We simply stage your vacant photos you email to us so you have a more attractive and inviting listing online where 87% of buyers these days will search for their next home.  We hope you will spread the word about this exciting new marketing tool.  We have already been written up in the San Francisco Chronicle, The Chicago Tribune to name a few periodicals and we were just recently featured with NAR thumbs up in the October '09 issue of Realtor magazine.  Check out this economical approach to staging vacant homes and visit us at for more info.  Sincerely, KRISZTINA BELL, GA Realtor, Stager and owner of Virtually Staging Properties

HERE ARE 7 Great Reasons Virtually Staging Properties will Help Sell Your Vacant Property:

•1.  We are experienced home staging professionals - we have 'traditionally' staged hundreds of vacant homes in the Atlanta area.

•2.  87% of home buyers will search the Internet for their next home - National Association of Realtors

•3.  Vacant properties do not generate buyer traffic.

•4.  Vacant photos are uninspiring and indistinguishable from the next.

•5.  Why compete for buyer traffic on price when you can ensure your property stands out among the crowd.

•6.  Virtual staging is an excellent alternative for home owners that just can't afford traditional home staging.

•7.  No other virtual staging solution offers the realism generated by our Patent-Pending process.

Jan 13, 2010 06:55 AM #2
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Lise Desormeaux

Home Staging - Atlanta
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